Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to turn WordPress into a revenue driving machine. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: WordPress Nicholas Reese, Resident Rockstar, Microbrand Media (Twitter @nickreese) (Moderator) Willie Jackson, Senior Marketer and Engineer, W3 EDGE (Twitter @williejackson) David Vogelpohl, CEO, Marketing Clique (Twitter @davidvmc)

1. 10 Ways to Make
WordPress Faster!

2. As seen:
David Vogelpohl
@davidvmc

3. Follow along
#ase2012

4. Track your results
webpagetest.org

6. Pick a Good Host
Dedicated or VPS
(strong SLA & resource guarantees)
Managed WordPress Hosting
Check #ase2012 for the links

7. Sign up for a CDN
Distribute Content Closer to Visitors
Reduce Server Load
Check #ase2012 for the link

8. Check W3C Compliance
validator.w3.org
Check and correct errors

9. Reduce Javascript
Remove excess tracking scripts
Consider static elements
Place all script below </body>

10. Optimize images
Size images to fit space
Remove metadata
Use JPG in place of PNG
(when you can)
Try WP Smush.it

11. Use CSS Sprites for Images
Reduces HTTP requests
Try spriteme.org
css-tricks.com/css-sprites
Check #ase2012 for the links

12. Reduce Plugins
Misbehaving plugins can be a
big speed drain
Server pounding HTTP requests
Unnecessary database writes
Out of control SQL queries
Security Vulnerabilities
Delete don’t deactivate!

13. Optimize Post Lists
Don’t show full post
Remove social buttons
Minimize image use
Paginate results
Last 1 - 2 - 3 - 4 – 5 Next

14. Create a mobile version
Mobile Optimized CSS
JS Browser Discovery*
Media Query &
Responsive design
Sub Domains Optional
Optimize for Keyboards
http://goo.gl/Q626v

15. Mobile WP Plugins
WordPress Mobile Pack
Mobile Press
Check #ase2012 for the links

16. Web Development &
Online Marketing
David Vogelpohl
Mobile Apps &
@davidvmc Mobile Web