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Performance Marketing Tips
Types of Performance Marketers
● Webmasters - Display ads, newsletter spots, social posts
● Search Affiliates - SEM and organic SEO
● Social Affiliates - Facebook, Twitter, Insta, Pinterest
● Bloggers - Display, newsletter, social
● Coupons Sites - ecommerce-oriented, capitalize on traffic
● Review Sites - great for service providers (i.e. dating, diet)
● Loyalty Portals - Cash-back Virtual Malls with members
● Incentive Programs - drive conversions but high returns
● Email Marketing - Good for certain types of offers
● Large Web Properties - Can be amazing sale producers
● Company Partnerships - Reciprocal traffic on a rev share
● Performance Based Traditional Media Buys - TV, Radio
● Pay-Per-Call - Great for call center based offers, lead gen
Where to Recruit “Affiliates”
● Paid Search Ads - i.e. "dating affiliate programs"
● SEO optimized content for affiliate searches
● Facebook Ads - targeting people into affiliate marketing or
that attend tradeshows, i.e. Affiliate Summit
● Big Affiliate Networks - CJ, Linkshare, Shareasale. Using
their recruiting tools
● Smaller Affiliate Networks - "CPA networks"
● Leveraging an agency - with affiliate relationships
● Proactively Contacting - Relevant Websites and Blogs
● Tradeshows - Affiliate Summit, CJU, Adtech
● Affiliate Forums and Directories
● Customer Base - or leverage a referral program
Managing Relationships
● Build the Relationship - Most Important!!
● Spoonfeed - Get them tracking links ASAP
● Personalized Interaction - Get to know them personally
● Providing Education and Strategy - tools, articles, help
● Micro-managing payouts - motivate and bonus
● Regulate coupon sales - maximizing ROI
● Regulate Toolbar "publishers" - Maximizing ROI
● Send Great Newsletters - Quality, personalize, frequency
● Run Promotions - Performance Tiers, First Sale Bonus
● Run Contests - Win prizes if you produce
● Motivate Your Affiliates - Implement a monthly strategy
● Convert Your Affiliate Traffic - Do your part!
● Reward Producers - Take care of them or lose them
Pros and Cons for Ecommerce
Pros:
● Diversifying Traffic & Revenue Sources
● Sharing Revenue - Performance model
● Having a Salesforce on the Internet
● Building Customer Loyalty
Cons:
● Affiliate Tax Issues
● Coupons Stripping ROI from the Bottom Line
● Requires Intensive Management and
Recruiting
How to "Make Money Online" as an
Affiliate-Partner
● Blog with the best of them in your niche
● Refer, Refer, Refer Your Referral Links!
● Make your site "sticky" - email sign-up, Like, tweet,
share, Enter to Win
● Create a Facebook Page, Twitter to share through.
Advertise for Likes. Sell Boosted Posts.
● Affiliate via the Big Networks then Negotiate
commission amounts.
● Work with companies directly to get "in" with them.
● Get your residuals commissions when possible.
● Launch and run LinkedIn Groups in Industry niches
● Create ad inventory that can be sold or monetized
● Look to monetize your databases and social networks.
Where to Learn and Grow
● Following Facebook Pages, i.e. Affiliate
Summit, Performance Marketing Assoc.,
Mashable, etc.
● Join LinkedIn Groups in Your Industry
● Follow people who producing good content
on Twitter - Not “super-affiliates”
● Attend Trade Shows
● Try to be an affiliate and see what happens!
Thank You!
Evan Weber, CEO
Experience Advertising, Inc.
evan@experienceadvertising.com
954-662-8010
http://ExperienceAdvertising.com

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Performance Marketing Tips

  • 2. Types of Performance Marketers ● Webmasters - Display ads, newsletter spots, social posts ● Search Affiliates - SEM and organic SEO ● Social Affiliates - Facebook, Twitter, Insta, Pinterest ● Bloggers - Display, newsletter, social ● Coupons Sites - ecommerce-oriented, capitalize on traffic ● Review Sites - great for service providers (i.e. dating, diet) ● Loyalty Portals - Cash-back Virtual Malls with members ● Incentive Programs - drive conversions but high returns ● Email Marketing - Good for certain types of offers ● Large Web Properties - Can be amazing sale producers ● Company Partnerships - Reciprocal traffic on a rev share ● Performance Based Traditional Media Buys - TV, Radio ● Pay-Per-Call - Great for call center based offers, lead gen
  • 3. Where to Recruit “Affiliates” ● Paid Search Ads - i.e. "dating affiliate programs" ● SEO optimized content for affiliate searches ● Facebook Ads - targeting people into affiliate marketing or that attend tradeshows, i.e. Affiliate Summit ● Big Affiliate Networks - CJ, Linkshare, Shareasale. Using their recruiting tools ● Smaller Affiliate Networks - "CPA networks" ● Leveraging an agency - with affiliate relationships ● Proactively Contacting - Relevant Websites and Blogs ● Tradeshows - Affiliate Summit, CJU, Adtech ● Affiliate Forums and Directories ● Customer Base - or leverage a referral program
  • 4. Managing Relationships ● Build the Relationship - Most Important!! ● Spoonfeed - Get them tracking links ASAP ● Personalized Interaction - Get to know them personally ● Providing Education and Strategy - tools, articles, help ● Micro-managing payouts - motivate and bonus ● Regulate coupon sales - maximizing ROI ● Regulate Toolbar "publishers" - Maximizing ROI ● Send Great Newsletters - Quality, personalize, frequency ● Run Promotions - Performance Tiers, First Sale Bonus ● Run Contests - Win prizes if you produce ● Motivate Your Affiliates - Implement a monthly strategy ● Convert Your Affiliate Traffic - Do your part! ● Reward Producers - Take care of them or lose them
  • 5. Pros and Cons for Ecommerce Pros: ● Diversifying Traffic & Revenue Sources ● Sharing Revenue - Performance model ● Having a Salesforce on the Internet ● Building Customer Loyalty Cons: ● Affiliate Tax Issues ● Coupons Stripping ROI from the Bottom Line ● Requires Intensive Management and Recruiting
  • 6. How to "Make Money Online" as an Affiliate-Partner ● Blog with the best of them in your niche ● Refer, Refer, Refer Your Referral Links! ● Make your site "sticky" - email sign-up, Like, tweet, share, Enter to Win ● Create a Facebook Page, Twitter to share through. Advertise for Likes. Sell Boosted Posts. ● Affiliate via the Big Networks then Negotiate commission amounts. ● Work with companies directly to get "in" with them. ● Get your residuals commissions when possible. ● Launch and run LinkedIn Groups in Industry niches ● Create ad inventory that can be sold or monetized ● Look to monetize your databases and social networks.
  • 7. Where to Learn and Grow ● Following Facebook Pages, i.e. Affiliate Summit, Performance Marketing Assoc., Mashable, etc. ● Join LinkedIn Groups in Your Industry ● Follow people who producing good content on Twitter - Not “super-affiliates” ● Attend Trade Shows ● Try to be an affiliate and see what happens!
  • 8. Thank You! Evan Weber, CEO Experience Advertising, Inc. evan@experienceadvertising.com 954-662-8010 http://ExperienceAdvertising.com