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Personal Branding 2.0

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Affiliate Summit
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Everyone knows the power Twitter, Facebook and social networks have in today’s online marketplace. How can building your own personal brand help you increase traffic and exposure? Stephanie Agresta, EVP, Porter Novelli (Twitter @stephagresta) Sarah Austin, Founder & CEO, Pop17 (Twitter @pop17)

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Personal Branding 2.0 Stephanie Agresta Digital Strategist and Social Media PR Executive Sarah Austin Host, Real Time Matrix
Stephanie Agresta ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sarah Austin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Brand Association
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Brands Today WHY?!
Social Networking Leads Way 250M Active Users July 20, 2009 Facebook Blog 1000% growth 2008 Comscore 100M Viewers March 2009 Comscore
Not Just For Kids…
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 Digital Behaviors of Web Celebs Content Syndication (RSS) Online Video Mobile User-Generated Content Social Networking Profiles Brand YOU
Mobile Beyond Voice
Mobile Beyond Voice ,[object Object],[object Object],[object Object]
TV is Online ,[object Object],[object Object],[object Object],[object Object]
RSS Syndication
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Web syndication leads to exponential distribution ,[object Object],[object Object]
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ DO I NEED TO BE ON EVERYTHING?!”
Personal Branding Strategy YOUR BLOG or WEBSITE
Real Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Points ,[object Object],[object Object],[object Object]
Thank You!! Stephanie Agresta [email_address] www.InternetGeekGirl.com Twitter: @stephagresta Sarah Austin [email_address] www.pop17.com Twitter: @pop17

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