This presentation is from Performance Marketing Summit 2014 in Austin, TX (April 23, 2014). Session description: Learn how to create search listings that compel people to click through. Discover the 5 factors you can change to get more traffic and sales from organic search.

1. SEXY SEARCH
RESULTS
How to make your search listings more
appealing
by @jeremypalmer

2. Why it matters
• Higher CTR = More Traffic >>> Sales

3. Google CTR by Position
Google Rank Average Traffic Share
1 32.5%
2 17.6%
3 11.4%
4 8.1%
5 6.1%
6 4.4%
7 3.5%
8 3.1%
9 2.6%
10 2.4%

4. Components of a Sexy Listing
More Control
• Search Title
• Search Snippets
• Profile Picture
(Authorship)
• Video Previews
Less Control
• Rich Snippets
• Sitelinks

5. <title>The Most Important Tag</title>
• Relevancy
• Branding
• Character limits

6. Search Snippets
• Meta description tag
• First paragraph
considerations
• Making it interesting
• Character limits

7. Google Authorship – Profile Pic
• Your Google+ profile
• Plug-ins make it easy
• Getting circled
• Your image matters

8. Video Snippets
• Schema.org
• Video sitemaps
• Plug-ins make it easy

9. Rich Snippets
• Types
• Reviews/Ratings
• Software
• Events
• Recipes
• How to make them
• Schema.org
• Data highlighter
• WordPress Plug-in

10. Questions? Feedback!

11. WHERE TO FIND ME
Twitter: @jeremypalmer
Linkedin: jeremypalmer
Web: jeremypalmer.com