The New SEO Toolset

Tools for SEO success in 2011

Wil Reynolds
@wilreynolds

© 2011 SEER Interactive | All Rights Reserved

Who saw me last
year or in NYC?

2 © 2011 SEER Interactive | All Rights Reserved

Rules…


http://pickwilsbrain.com/#asw11


Do you know who this is?


Can you name one
of his most popular
songs?


A change is gonna come
-Sam Cooke


Universal Search

Brand Bias

Google’s Renewed Spam Focus


In 13 years of doing SEO I’ve
never seen this much change
in the SERPS


1
Goal
Today

Arm you with insights,
strategies and tools, to
prepare for what’s
coming


Let’s get started…


20% of queries are
locally based
-Google, April 2010


Marissa Mayer
moved to local


Game Changer – People like ease


Local Impact on your business

Good: Levels the playing
field for local biz

Bad: Aggregator sites


Search “Motorcycle”

Even when not
searching local –

Google shows 40%
of the results as local

Google gives about
35% of the results to
the map


Anyone seeing
rankings
up
Traffic
down


Why you need to check
more than rankings


Google Analytics
Intelligence Alerts


Citations


Make sure you get on
local lists


Sponsor hyper local events:
Wordcamp
Podcamp
Motorcycle Club
4x4 / Jeep Club

Tweets get indexed by Google


Who’s an Aggregator?


Your battlefield…


Starts with keyword
strategy…


Best
Review
Top 10
Buying Guide
Best X “for”


Shift Focus To…


Remember people use
more words in searches


Notice The
Trend


There are still opportunities
out there!


Other tools to find these
keywords


Anyone here have
Sites/Blogs on current
events?


News Suggest


Blogs about products?


Product Suggest


Google Suggest vs Google Product Suggest


Search for “running shoes”

9/10 BRANDS

BIAS is worse than last year


Search for “running shoes
for flat feet”

1/10 BRANDS


Soovle


Wil, why all this time on
keywords?


Wake me
up!

Keyword Research is…


Link building is…


THINK!!!


If you build links and target
the wrong keywords…


You get outranked by

News
Shopping
Local/Places
Big Brands

And all the other stuff
Google is ranking top 10
that you can’t get into…


Right!
Go where the universal
results are NOT showing


Now lets talk link building


2011 is this the year the un
natural link profile gets
slammed?


Google’s webmaster tools
Is
First warning sign


How to tell if you are
An un-natural link builder


Visual Trends


Manual Aggregation – Excel First


Link Growth
Anchor text
Brand Links
Image links
Sitewides


Zemanta helps

Encouraging sharing your
content


Notes tool in chrome

Speed up link building


Wouldn’t it be great to
know
your competitors most
popular content?


You can with…
Postrank.com


API!

This can scale, and
automatically alert you to
the most popular content

is the year that…


The social graph impacts
the link graph


Creepy?


Helpful?


8 Search & Social Takeaways

1. New, don’t invest more than 5% of your time
2. Old tactics are all that works right now
3. Building a LOYAL following = asset
4. Asking for follows you on Twitter, Facebook = bad
5. Google / Bing can see manipulation in social
6. Start following others, interacting w/ customers
7. Know what people want with keyword research
8. Google - PageRank for people 


The one FREE tool
you must be using
to compete

Open Site Explorer (FREE)


Find pages getting the most links


Testing team

GREAT Asset!
Community links
Allows for social
“Review” content

Anyone here using video to
promote their site?


Find the sites embedding
your video


YouTube Insights


YouTube Video Links


YouTube Embedded Links


YouTube Suggest


Takeaways

• Getting people who embed your
videos to link is easy, pick up the
phone and ask.
• Thank them for their interest, give
them a “token” of your appreciation.


Why Can’t We Be Friends?

@wilreynolds

youtube.com/wilreynolds

pickwilsbrain.com

seerinteractive.com/blog


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