AfterPM is a mobile application that allows you to find stores and rest

2. “Where do we go eat tonight?”“What’s open?”“I’m new here, but everything looks closed”“Yelp said this restaurant was open but they lied!”We take the frustration out of late night cravings.

3. …We’ve All Been ThereAbout 75% of those surveyed across the US have experienced that problem

4. Easily find what’s open late near youEnhanced accuracy of listingsSimple one-click functionality

5. Existing Solutions What did you do when you had trouble locating a place? “Either gave up or tried calling a bunch of places” “Using Yelp with their pathetic filtering feature which never gives me the right result on the basis of time” “Driving around aimlessly”

6. Addresses Critical Pain Points Limitations of Existing Providers

7. Let’s Take a Look…

8. Simplicity and Accuracy Active Verification Passive Verification User Participation rewarded with “Badges” based on behavioral patterns Leveraging existing data from Foursquare, Yelp, and Google Places for baseline data and ongoing automatic check-in and check-outs SuperGeek Vampire Insomniac

9. Business Model Evolution Revenue Model Cost Structure

10. Team

11. Questions?

12. Appendix Gaming / Rewards System (Slide 13) Strong Initial User / Vendor Feedback (Slide 14) Distribution and Business Model Detail (Slide 17) Back-End Data Population (Slide 22)

13. Reward System AfterPM’s Reward System and Active User Verification create a sustainable ecosystem by achieving greater accuracy and rewarding beneficial behavior vE Discounts and reward badges Deals* and ad revenue for sponsor position Vendors Users Active verification of hours of operation Incremental foot traffic and intelligent customer data *Note: Deals engine achieved through strategic partnerships (OpenTable, Groupon, Yipit, etc.)

15. “Sounds like a great idea, customers tell us we’re one of the only places open late night” – Hana Sushi

16. “Corporate would take a definite appeal to that” – Extreme Pizza Folsom

18. Verticals of Interest To begin with Food & Drink …To move to other verticals later

19. Distribution Plan App Store Distribution Techniques Viral / Social Outreach to Target Market Initial focus on niche market (young adults / graduates)

21. Generate additional margin and vendor awareness with limited sales activity by leveraging partner networks

22. Potential partners include: OpenTable, Groupon, Yipit

23. Establish advertising relationships directly with vendors

24. Monetize data stream to create operating leverage

27. Focus on growing user base

28. Gradually establish sales team after significant user traction

31. Satisfies key customer pain points through gamification (accuracy, simplicity)

32. First mover advantage in niche market

33. Low initial capital investment to launch (iOS, Windows Mobile, Website currently available)

34. Quick validation of user adoption

35. Significant time to scale with meaningful data and partner relationships

36. Health-conscious trend may reduce late night dining

37. Requires salesforce to for expansion and vendor engagement

39. Strong alliances exist to provide revenue share and vendor access with relatively low startup cost

40. Groupon Affiliate Program, Yipit, etc.

41. OpenTable Affiliate Program

42. Potential acquisition target with strong technology

43. Large competitors including Yelp, GoogleMaps, etc.

44. Low barriers of entry to replicate before sufficient branding

45. Revenue dependent on strategic partnerships

46. Highly saturated app market may be difficult for new entrantsThreats Opportunities

48. FourSquare APIs

49. Venues API

50. Mapping services (free)

51. Google Places

52. The gaming element then provides continuous input to refresh for accuracy

53. A cornerstone of our data processing is respecting the rules of our partners

54. Our approach is well currently well within the acceptable use policies of intended data partners

55. We use caching & elaborate models within the terms of our data partners to adhere to their policies and limits

57. These will provide foundation of our geo-spatial-temporal engine

58. We will participate in 4Square-motivated venue harmonization process

59. Venue harmonization gives unique ID to venues that are consistent across differ databases and services. It enables collaboration to share information data

60. We don't store partner data except to cache & limit the rates we use their APIs

61. We store harmonized venue IDs with our checkin data and partner real-time checkin counts (where allowed, using real-time counts of checkins from google and 4square) to validate open and closing times. We incorporate checkins and false positives in our own application to continually improve the accurate of our own dataThe Technology