This document discusses the role of design in shaping the future. It suggests that to design the future, one must imagine possible futures through activities like storytelling, creative exploration, and workshops. It also describes a mission in 2062 where representatives from different regions work to address challenges to realizing that vision of the future. The document provides lessons for designers, stating that leaders aim to make the right solutions rather than just solve problems, and that changing a company's culture to be more future-focused is difficult but ultimately satisfying.

1. design is
all about
the future
Aga Szóstek

2. design is
all about
the future

3. to design the future
one needs to
imagine it

4. Virgin Experience

5. Apple
Store
Experienc
e

6. there are
a few problems
about imagining
the future

7. mirroring

8. mirroring
abstracting

9. mirroring
abstracting
monolitization

10. mirroring
abstracting
monolitization
extremization

11. how to deal
with them?

12. fun

13. fun
story

14. fun
story
creation

15. fun
story
creation
teamwork

16. mission 2062

17. - spy story
- stolen object
- time travel
- 30 representatives of North
America, Europe and Middle East
- Creative exploration and identification
of practices, strtategies and behaviours
leading to the realization of the vision
for year 2062

18. It’s March 2062. Simorg has
been stolen, which means the
end of the wold as is known.
Unless Simorg is retreived in
the next 50 hours, the entire
effor put into making 2062 time
of creativity is going to be lost.
Therefore the director of La
Gaite Lirique asks the creative
leaders of 2012 for help. They
need to find out why Simorg
was stolen and where it is?
The goal for the quest is to
answer these questions and
many more…

19. values of 2062
making activism
low entry for anyone who Individuals and groups have
creates real impact on politics
identity acceleration
possibility to present oneself change is so fast not
differently for different contexts everybody is able to follow it
open generosity
transparent and universal economy is built based on
access to information sharing for free or at a very
networks low cost
social and creative power of
groups

21. past and future:
delivering value

22. journey into the far future

23. parisian collection

24. journey into the close future

25. the future
meets
the present

26. take-aways

39. workshops
about the future

42. lessons for the designer
managers aim to make solutions right
leaders aim to make right solutions

43. lessons for the designer
managers see themselves as experts
leaders see themselves as visionaries

44. lessons for the designer
a company led by managers focuses on
short term goals built upon their knowledge
and expertise
a company led by leaders looks for new
opportunities based on the knowledge and
expertise of its employees and advisors

45. lessons for the designer
in a company led by managers it is wise to
focus on small incremental changes based
on the identified problems
in a company led by leaders it is worthwhile
to look for new opportunities and
revolutionary solutions

46. lessons for the designer
the change of the company culture
is one of the most challenging endeavours
to set yourself for
but once you suceed there is
no greater satisfaction

47. thank you
Aga Szóstek
aga.szostek@gmail.com