Blogging 101 (01/08/09)

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Interested in blogging but not sure if it's right for you? This presentation will walk through what blogging is, why it can be important for you professionally and personally, and some tips for getting started. This presentation will be presented live on 1/8/09: http://anyvite.com/events/home/da1zhptg7s A slidecast version can also be found here: http://www.slideshare.net/agberg/blogging-101-12042008-presentation

Technologie Business Développement personnel

Blogging 101 Adam Gartenberg Team Lead, Social Marketing IBM Data Management Software adamgartenberg.com 01/08/2009 Call-in Information: Toll free: 877-421-0030 Toll: 770-615-1247 Passcode: 937475

About this presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

There was a website. And the website was good.

And the marketers came, and filled the website with data sheets and demos, whitepapers and presentations.

And the people came, and they read the website.

Instead, the people sought out other sources of wisdom

Why I blog ,[object Object],[object Object],[object Object]

Remember the moral of the story: People listen to the community, not the company % of work-related purchases influenced by… Source: "Driving Word of Mouth Advocacy Among Business Executives: The Experiential Marketing Connection,” conducted by the Keller Fay Group and sponsored by Jack Morton Worldwide. 53% 32% 26%

Why blogging is important to your company

But is anyone really going to read my blog?

What kind of commitment is involved? ,[object Object],[object Object],[object Object]

What should you not write about? http://geekandpoke.typepad.com/geekandpoke/2007/12/how-to-use-web.html ,[object Object],[object Object],[object Object]

Above all else: Be Authentic. Be Authentic. Be Authentic. Blogging is a double-edged sword; if not written with an authentic voice or if only focused on one-way content (e.g., "check out our latest product and attend our upcoming conference, but no, I’m not interested in your feedback"), those benefits can be lost.

Other decisions: Team blog vs. individual blog Beware the “tragedy of the commons”

Where should you host your blog? Attend Blogging 201 for more on setting up your blog Less setup/maint. More setup/maint. Standardized Personalized

Advice and Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You Adam Gartenberg www.adamgartenberg.com twitter.com/agberg

Example blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogging Resources ,[object Object],[object Object],[object Object],[object Object]

Another view on the role of word of mouth in influencing work-related purchases

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