BITB -- Online Display Advertising

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agencyside

Chris Sietsema's presentation for agencyside's "Back in the Black" training for digital account teams.

Business Technologie

Online Display Advertising Chris Sietsema Back in the Black: April 28 – 29, 2011

Why Online Display ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Popular Networks Best Performing Networks : July – December 2010

Creative Source: DoubleClick for Advertisers

Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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BITB -- Online Display Advertising

1. Online Display Advertising Chris Sietsema Back in the Black: April 28 – 29, 2011

5. Beyond Banners Source: Nielsen IAG

6. Beyond Banners

8. Retargeting Ad Network Client Website

10. Performance Based

11. Impact of Social Advertising

12. Metrics – What to Expect 0.11% CTR

13. Research Tools

14. Popular Networks Best Performing Networks : July – December 2010

15. Targeting

16. Creative Source: DoubleClick for Advertisers

17. Testing

18.

19.

Notes de l'éditeur

When to send? Popular tools? Standard Metrics?