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Hands-on Social Media 6: Social And Search

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hands on social social & search aug 31/sep 1, 2009
3 Execution Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evolution 1996 2001 2004 2009
Paid vs Organic Search
Organic Relies on Page Rank ,[object Object],[object Object],[object Object],… piece of indexed content.
Google’s Universal Search Video Results
News Results Image Results Shopping Results
authority.
= “ Click Here”
Impact of Social Media on Search ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media in SERPs
Wiki Forum Social News Community Community Blogs
authority.
[object Object],[object Object],Pop Quiz!
YouTube Search
Twitter Search
Facebook
Celebrity Integrity Prosperity Democracy
Takeaways ,[object Object],[object Object],[object Object],authority.
Q&A

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BITB -- Pricing: More Fees to the Agency, Less Money to the Media
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BITB -- Outsourcing
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BITB -- New Technologies, New Marketing
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BITB -- Key Terms and Tools
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BITB -- Industry Stats and Trends
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BITB -- Facebook Marketing
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BITB -- The Digitally Integrated Pitch
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BITB -- Digital Media Grows Up
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BITB -- Content as an Asset
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BITB -- Content as an Asset
 
BITB -- Social Media Marketing
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BITB -- We The Media
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Hands-on Social Media 6: Social And Search

Notes de l'éditeur

  1. In 1996, Yahoo! Was little more than a directory of the various web pages available on the internet. It was human powered and had a rudimentary search capability By 2001, Yahoo! grew less reliant on human input and more reliant on automation, spiders and bots. It was a true search engine. By 2004, Yahoo had become a portal, offering a vareity of services offerings. Search remained at the core, but they into far more than that Today, with varying degrees of missteps, Yahoo is a true media giant. Search is still important, but securing their position as a media property is even moreso. Takeway: Search is ever changing. And while most of the changes have been from internal influences – “we want to be a media company”or from competitive pressure – “Google is killing us on search. Let’s go buy Flickr!” -- today’s pressure is consumer-driven. And the change it will make on “search” will be fundamental in nature.