The Little Screen That Could. Mobile Marketing Do's and Don't's from Experts Who Have Been There

1. BOLO 2010 Mobile Marketing Do’s & Don’ts

2. Smartphone vs. Household Internet Source: google

3. Internet Traffic Year 2013 50% of Web traffic will come through mobile devices in 3 years 50% Mobile 50% PC Source: IDC

4. Hardware Market Share http://blog.nielsen.com/nielsenwire/online_mobile/android-most-popular-operating-system-in-u-s-among-recent-smartphone-buyers/

5. Consumption Market Share

6. Brands Need Help

7. So do Agencies

8. Sitewire

9. User Agent Detection - Bad

10. User Agent Detection - Good

11. URL Structure - Bad

12. URL Structure - Good

13. Minding the Side Door - Bad

14. Minding the Side Door- Good ?

15. Paid Search + Mobile - Bad

16. Paid Search + Mobile - Good

17. Mobile Display - Bad

18. Mobile Display - Good

19. Mobile Commerce - Bad

20. Mobile Commerce - Bad

21. Mobile Commerce - Bad

22. Mobile Commerce - Bad

23. Mobile Commerce - Bad

24. Mobile Commerce - Bad

25. Mobile Commerce - Bad

26. Mobile Commerce - Bad

27. Mobile Commerce - Bad

28. Mobile Commerce - Good

29. Mobile Commerce - Good

30. Mobile Commerce - Good

31. Mobile Commerce - Good

32. Mobile Commerce - Good

33. Mobile Commerce - Good

34. Mobile Commerce - Good

35. Promote Your App

36. Integrate Social

37. Sean Bartlett Director of Mobile Strategy sbartlett@sitewire.com @sean_bartlett http://www.sitewire.com/blog/category/mobile/