SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
The 8 Wrong Questions Agencies are Asking about Social Media
1. The 8 Wrong Questions
Agencies Are Asking About
Social Media
2. Jay
Baer
Convince & Convert
www.convinceandconvert.com
www.jaybaer.com
3. digital marketing conference for agencies
Early Bird Rate: just $699 before May 31
www.bolo2012.com
Ask about the 3P Track for Agency Leaders (Principals, Presidents, Partners)
6. Wha t’ s the H o t N e w
T r e n d W e C a n B r in g t o
O u r C lie n t s ?
@jaybaer
#SocialAgency
7. A B e tte r
Q u e s t io n :
@jaybaer
#SocialAgency
8. What will deliver more value to your clients, doing
Facebook better, or launching on Pinterest?
Social media isn’t inexpensive, it’s just different
expensive.
ABO. Always Be Optimizing.
@jaybaer
#SocialAgency
9. Wha t’ s the B e s t Wa y
to G e t F a c e b o o k
L ik e s & T w it t e r
@ jaybaer
F o llo w s ?
#SocialAgency
10. A B e tte r
Q u e s t io n :
@jaybaer
#SocialAgency
11. “Likes” are the new “hits” – a dead giveaway.
Social connections are a trailing indicator of
success, not a leading one.
84% of Facebook fans are current or former
customers.
@jaybaer
#SocialAgency
12. Facebook gives you a maximum 16% open rate
for free.
Most brands’ PTAT and Reach is much lower.
Especially on Facebook, it’s ALL about interaction.
@jaybaer
#SocialAgency
13. T h e g o a l is n ’ t t o
b e g o o d a t s o c ia l
m e d ia .
T h e g o a l is t o b e
g o o d a t b u s in e s s
be c a us e of
s o c ia l m e d ia .
@jaybaer
#SocialAgency
14. H o w C a n We M a k e a
V ir a l V id e o t h a t G e t s
T h o u s a n d s o f V ie w s ?
@jaybaer
#SocialAgency
15. A B e tte r
Q u e s t io n :
@jaybaer
#SocialAgency
16. 38%
of
Yo u T u
be
V id e o
s Get
1, 0 0 0
V ie w s
@jaybaer +
#SocialAgency
17. It’s not viral unless it is.
Most videos that go viral are carefully seeded, and
part of a larger program.
Think of video as a mid-funnel tactic, rather than
top of funnel.
Optimize with search terms,
description, target prospects and
current customers.
Be helpful.
@jaybaer
#SocialAgency
18. How Muc h Mone y
S h o u ld W e P u ll F r o m
E m a il t o P a y f o r S o c ia l
@ jaybaer
M e d ia ?
#SocialAgency
19. A B e tte r
Q u e s t io n :
@jaybaer
#SocialAgency
20. Social is largely an opt-in construct.
Use social to keep the brand top-of-mind among
people who have given permission.
E m a il is
Use email toM athe brand top-of-mind among
keep d o n n a
people who have given permission.
F a c e b o o k is
Lady G aga
S a m e T h in g ,
B u t W it h
@ jaybaer a Fre s h C oa t
#SocialAgency
21. Email subscriptions in social
Social subscriptions in email
Cross-platform testing and optimization
@jaybaer
#SocialAgency
22. H o w C a n W e C o n v in c e
O u r C lie n t s T h a t
W e ’ r e G o o d a t S o c ia l
@ jaybaer
M e d ia ?
#SocialAgency
23. A B e tte r
Q u e s t io n :
@jaybaer
#SocialAgency
24. Retain more clients.
Up-sell new services to clients.
Improve your conversion rate.
Generate inbound leads.
@jaybaer
#SocialAgency
27. H o w C a n We C re a te a
K ille r S o c ia l M e d ia
C a m p a ig n T h a t G e t s
N o t ic e d ?
@jaybaer
#SocialAgency
28. A B e tte r
Q u e s t io n :
@jaybaer
#SocialAgency
29. Social happens fast, but results accrue slowly.
Winning hearts and minds a few at a time, not
many at a time.
You earn the right to promote, you don’t buy it
(usually).
@jaybaer
#SocialAgency
30. F o c us o n ho w to
B E s o c ia l.
W o r r y le s s a b o u t
h o w t o D O s o c ia l
m e d ia .
@jaybaer
#SocialAgency
31. H o w C a n We G e t
In f lu e n t ia l B lo g g e r s t o
W r it e A b o u t O u r C lie n t ?
@jaybaer
#SocialAgency
32. A B e tte r
Q u e s t io n :
@jaybaer
#SocialAgency
33. Don’t confuse influence and audience.
Emerging voices are delighted to be asked, and
much more likely to participate.
Influence is no match for advocacy.
Start with customers first.
If the company is creating all the chatter, you’re
doing it wrong.
@jaybaer
#SocialAgency
35. H o w C a n W e F in d a
S o c ia l M e d ia G u r u t o
A d d to O u r Te a m ?
@jaybaer
#SocialAgency
36. A B e tte r
Q u e s t io n :
@jaybaer
#SocialAgency
37. Wha t H a p p e ns
N e x 13?– “The 23 Social and Digital Services Your
June t
Agency Should be Selling, but Probably Isn’t“
Register now: http://ar.gy/23services
August 29 – “A Guru or the Gang? Evaluating the 4
Methods of Social Media Staffing“
October 6-8 – BOLO 2012
38. digital marketing conference for agencies
Early Bird Rate: just $699 before May 31
www.bolo2012.com
Ask about the 3P Track for Agency Leaders (Principals, Presidents, Partners)
39. Jay
Baer
Convince & Convert
www.convinceandconvert.com
www.jaybaer.com