agenda21 The Future of Search - @mattjbush talks about the Moments that matter

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Another chance to see the presentation from Matt Bush, Head of Agency, Google UK

UNDERSTANDING THE MOMENTS
THAT MATTER
Matt Bush
Head of Performance, Google

PROCESSING CONNECTIVIT
POWER Y

81% of consumers research online
before buying FMCG products

Between 2010 and 2011, the average
number of information sources used
by shoppers DOUBLED

Stimulus First Moment Second
of Truth Moment of
Truth

Stimulus First Second
Moment Moment
of Truth of Truth

Which becomes the next person’s ZMOT

UNDERSTAND THE
CONSUMER JOURNEY

WE CAN HELP

THANK YOU
mbush@google.com

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How to Get Started in Social Media for Art League City

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Katrina Personal Brand Project and portfolio 1

Covid has drastically changed the way people work. Nowadays, many individuals can work wherever and whenever they prefer. However, this shift requires a different strategy for securing your environment. By adopting the Zero Trust principles, based on the 'Never Trust, Always Verify' mindset, you can mitigate these new risks. This session will delve into the concept and provide examples of how various HCL products can fit into this framework, particularly when it comes to building a central user repository and securing your email message flow.

Ensure the security of your HCL environment by applying the Zero Trust princi...

Ensure the security of your HCL environment by applying the Zero Trust princi...

Ensure the security of your HCL environment by applying the Zero Trust princi...

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agenda21 The Future of Search - @mattjbush talks about the Moments that matter

1. UNDERSTANDING THE MOMENTS THAT MATTER Matt Bush Head of Performance, Google

2. PROCESSING CONNECTIVIT POWER Y

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18. 81% of consumers research online before buying FMCG products

19. Between 2010 and 2011, the average number of information sources used by shoppers DOUBLED

20. Stimulus First Moment Second of Truth Moment of Truth

21. Stimulus First Second Moment Moment of Truth of Truth Which becomes the next person’s ZMOT

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27. UNDERSTAND THE CONSUMER JOURNEY

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33. WE CAN HELP

34. 3 simple questions • What categories should my brand own? • When are my consumers searching? • How do I make their lives easier? ?

35. THANK YOU mbush@google.com

Editor's Notes

Sadly, their site is not optimised for a mobile device. I can’t possibly read it and I can’t be bothered to zoom in and out. So I bounce back out to search to see what else is there.