Client case work delivered by Jasmine Sandler, Digital Marketing Consultant and CEO of Agent-cy Online Marketing. Case studies as of June 7, 2013. Jasmine Sandler case studies include SEO work, Social Media work
1. CLIENT CASE STUDIES
Jasmine Sandler
www.jasminesandler.com
The following client case studies were all led by Jasmine Sandler. Lead Digital Marketing & SEO Consultant
www.agent-cy.com | www.jasminesandler.com
2. Client Example : www.Africa.com
Challenges
• Website penalized by Google
• Site has 100,000’s pages
• Page rank dropped
• Google visibility disappeared
Solution
• Extensive SEO Audit
• SEO Training and Consulting
• Content Plan Delivered
Results
• Domain back in good rank with Google
• Rid all duplicate content
• Blog Development
• Editorial & Keyword Plan driving top market position
www.agent-cy.com | www.jasminesandler.com
3. Client Example : www.Ivanexpert.com
Challenges
• Need to reach business clients
• Little understanding of opportunities to
gain market share for MAC consulting business
• No understanding of direct nor indirect online
competition
• Confused brand identity : consultants or technicians?
• Frustrated with inefficient online marketing efforts
Solution
• Strategic plan and marketing action
• SEO
• Online PR
Results
• Growth of business clientele 25%
• Regular guest contributor placement at
eweek.com – high CTO readership
• Traffic spikes 50-85%
"I have been working with Jasmine for a
number of months on marketing for
IvanExpert Consulting. She analyzed our
website and suggested key changes, she
improved our SEO traffic, she got our Senior
Technology Expert a monthly article at
eWEEK.com, and she's currently working on
advertising or a partnership with a major
online art resource. In sum, Jasmine knows
the ins and outs of marketing, especially
online marketing."
-Caroline Green, Partner, IvanExpert
Consulting
caroline@ivanexpert.com
www.agent-cy.com | www.jasminesandler.com
5. Client Example : www.SHopDI.com
Challenges
• Strong Duty-free brand off-line, but weak online
• Misunderstood targets
• Saturated online marketplace, lack of visibility
• Lack of internal marketing resources
Solution
• Strategic plan and marketing action
• SEO
• Online PR
• Online Promotions/Affinity Programs
• Lifestyle Newsletter TM Content Management
“Jasmine Sandler has been instrumental in
increasing our overall online audience
through press releases, sweepstakes and
various online marketing opportunities. I
would highly recommend anyone looking to
increase traffic and sales to contact Jasmine
[Sandler, CMO of Agent-cy]. Revenue at our
website www.ShopDI.com has increased 20%
since we started working with Agent-cy.”
Results
Isaac Klugmann, former VP Online Sales
ShopDI.com
• 20% online sales increase from 2006-2008
iklugmann@gmail.com
• Placements in major media – Robb Report
The Knot, NYC Fashion Week, Seventeen…
• Page Rank increase from 3 to 5
• Strong Visibility for “Duty Free” and “Tanzanite”
www.agent-cy.com | www.jasminesandler.com
7. Client Example : www.Citylightscruises.com
Challenges
• Strong Sales from off-line program, but weak online brand
• Poor user experience
• Positioning of a new brand not “dinner cruise”, but as “Party Cruise”
• Need to enhance brand online and gain visibility
Solution
• Strategic online and action marketing plan
• New logo, new web site
• Paid Search Optimization: 5 cities
• SEO & Online PR
• Social Media – Facebook fans,
Passenger videos and sharing
Results
• 25% growth in New York and over 50% in Chicago (2008)
• #1 Position in Google for “Party Cruise” in all cities
• Sold Out July 4th cruises and NYE cruises
“Jasmine and Agent-cy know Online
Marketing. They enhanced our
brand online, found our key online
partners and continue to help us
grow online by managing our
Google campaign in NYC, Chicago
and Los Angeles and now in SF and
Houston. More local party-goers are
booking online now at
citylightscruises.com .”
Bruce Goveia, President,
CityLightsCruises
bruce@citylightscruises.com
www.agent-cy.com | www.jasminesandler.com
9. Client Example : www.Esrb.org
Challenges
• To create awareness and usage of the video game
rating system amongst three parental audiences
Solution
• SEO and Online PR program
Results
• Relationships with Good Housekeeping, Parenting,
Working Mother, GRAND and more.
• 1.5M views of interactive game search widget
across partner sites
• 25M aware parents brand visibility of ongoing EPR
• Good Housekeeping Seal of Approval on E+ games
for their audience (monthly)
• Doubled E-Mail open and Click-through rate
increase month to month . Creation of ParenTools
Newsletter and Gamer Alerts.
I had the opportunity to work with
Jasmine on a number of high level
digital strategy campaigns. She is
extremely knowledgeable in the
digital space and understands the
needs of the company she is
working with. Jasmine provides
inventive out-of-the-box ideas to
help drive traffic to websites,
connect with consumers, and create
social media and search engine
marketing campaigns. Jasmine is a
pleasure to work with, is very
reliable and trustworthy and will be
an asset to any team.
—Christine Seddon, former
Marketing Manager,, ESRB
seddonlee@yahoo.com
www.agent-cy.com | www.jasminesandler.com
11. Client Example : www.vfitnessonline.com
Challenges
• 8 Year Old Training Business with No Online Visibility
• Struggling against a saturated marketplace
Solution
• Strategic online and action marketing plan
• New logo, new web site
• Paid Search Work
• SEO
Results
• #1 Position in Google for “Boxing Classes NYC”
• New Client Acquisition: 16 new clients in 3 months
“Jasmine Sandler has done
what we had thought
impossible – get us market
position online versus all
the boxing gyms in NYC.
Because of her work, we
are now ranked first in
Google for boxing gyms in
NYC and have tripled out
client base.”
-Victor Rojas , Lead
Instructor
info@vfitnessonline.com
info@vfitnessonline.com
www.agent-cy.com | www.jasminesandler.com
13. OTHER CLIENTS (CASE STUDIES IN DEVELOPMENT)
1. www.intercall.com
Work: Social Media Strategy
Client Contact: Cambria Vacarro, vaccarocambria@gmail.com
2. www.remcareanesthesia.com
Work : U/X, Online Marketing Plan, Site Copy, SEO Strategy
3. www.mirrorcubefilms.com
Work: Online Marketing Plan, Social Plan, SEO Strategy
Client Contact: Christopher Shand, chris@mirrorcubefilms.com
4. www.advysr.com
Work: U/X, Online Marketing Plan, Social Media Plan, SEO Strategy
Client Contact: Musammil Soorma, muzammil@advysr.com
5. http://fivestarcustomerexperiencedesign.com/
Work: On-site SEO, Blogging Guidelines, LinkedIn Training, Social Strategy
Client Contact: Brett Patten, brett@brettpatten.com
www.agent-cy.com
Client Contact: James Woomer. jwoomer@remcareanesthesia.com
14. SEO & SOCIAL TRAINING DELIVERED
www.agent-cy.com
Besides SEO & Social Strategy and Management work, Jasmine Sandler has delivered, as a lead instructor on
Digital Marketing, SEO & Social Workshops to multiple organizations. See list below. All references to this work
are available on Miss Sandler’s LinkedIn page at: http://www.linkedin.com/in/onlinebranding/
15. CONTACT INFORMATION
JASMINE SANDLER
Lead SEO & Digital Strategist
1180 Avenue of the Americas
8th floor
NY, NY 10036
Phone: (212)-843-4111
E-mail: jasmine@jasminesandler.com
www.jasminesandler.com
Skype: agent.cy.online
www.agent-cy.com | www.jasminesandler.com