Like Minds - Social Business Social Media Governance Forum Sept. 2011
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The document discusses the rise of social business and how all business is becoming social business. It notes that social business is not about tools, but about allowing internal collaboration, conversations with customers, and leveraging social media changes. It addresses how to integrate social media across an entire organization and managing the risks, with a focus on developing strategy, objectives, knowledge, tools and guidance for social business.
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Like Minds - Social Business Social Media Governance Forum Sept. 2011
- 1. Social Business Andrew Gerrard Social Media Governance Forum Sept. 2011 http://wearelikeminds.com/ #LikeMinds
- 2. We are no longer a Business We are a Social Business http://wearelikeminds.com/ #LikeMinds
- 3. All of the web is becoming social All business is done on the web All business will be Social Business Beyond influence and media, the real opportunities lie in creating a more collaborative, dynamic and connected business. Jeff Dachis Founder & CEO, Dachis Group http://wearelikeminds.com/ #LikeMinds
- 4. Social Business is NOT about the tools http://wearelikeminds.com/ #LikeMinds
- 5. #1. markets are conversations talk is cheap silence is fatal the cluetrain manifesto http://wearelikeminds.com/ #LikeMinds
- 6. Current Business Mentality Cubicles Corridors Meetings of of of Constraint Communication Control http://wearelikeminds.com/ #LikeMinds
- 7. Social Business Future Permission Paths Platforms to to to Act Converse Collaborate http://wearelikeminds.com/ #LikeMinds
- 8. Social Business Design Internal External Enable http://wearelikeminds.com/ #LikeMinds
- 9. Social business isn’t a state, it’s an acknowledgement that culture and technology has changed, and that organizations can leverage these changes to solve the same business problems that they have always had and will always have. Jacob Morgan Principal, Chess Media Group http://wearelikeminds.com/ #LikeMinds
- 10. Start here http://wearelikeminds.com/ #LikeMinds
- 11. So you’re saying ...as well as sales, What about the CEO and MD marketing, PR, Finance & Admin. have to use this client services and R&D and stuff too? accounts? Production? Sorry to burst your bubble dudes, but you asked. Yes, that’s the future. No offense future man, but is everyone in your time bonkers? http://wearelikeminds.com/ #LikeMinds
- 12. One voice Consistent Different channels Different audiences Integrated http://wearelikeminds.com/ #LikeMinds
- 13. How to integrate social media/digital innovation within every facet of an organization? Teach. Do not cut legal, HR, R&D, product development out of the integration strategy. Involve them. B. Bonin Bough Global Director of Digital and Social Media, PepsiCo http://wearelikeminds.com/ #LikeMinds
- 14. “you can't expect employees to look at email at 11pm, but stop them looking at Facebook at 11am” Vivek Badrinath CEO, Orange Business Services June 2011 http://wearelikeminds.com/ #LikeMinds
- 15. Give them permission At every appropriate level http://wearelikeminds.com/ #LikeMinds
- 16. http://chrisforgie.com http://wearelikeminds.com/ #LikeMinds
- 17. What do we need? • Strategy • Objectives • Understanding • Knowledge • Tools • Guidelines • Guidance http://wearelikeminds.com/ #LikeMinds
- 18. http://wearelikeminds.com/ #LikeMinds
- 19. Risks of online engagement • FUD • Lack of buy-in • Loss of control – perceived AND real • Out of the “Comfort-zone” • Absence of standards • Confused or absent regulatory guidance • Elasticity of time and place • Low levels of efficacy and trust • Differing skillsets • IT & infrastructural limitations • Not listening • Not doing anything http://wearelikeminds.com/ #LikeMinds
- 20. http://wearelikeminds.com/ #LikeMinds
- 21. The Times They Are a-Changin’ National Labor Relations Board asserts that social media activity concerning workplace environments, including personnel, constitute protected speech under the provisions of the First Amendment. “American Medical Response agrees to revise its overly- broad rules to ensure that they do not improperly restrict employees from discussing their wages, hours and working conditions with co-workers and others while not at work, and that they would not discipline or discharge employees for engaging in such discussions” http://wearelikeminds.com/ #LikeMinds
- 22. Rebuttal: when and how http://wearelikeminds.com/ #LikeMinds
- 23. Who is responsible? Service HR Objectives Community Technologies Integration Clients Budget Channels Governance Tools http://wearelikeminds.com/ Communications #LikeMinds
- 24. Balance Business Practicalities Vs Legal mandate Compliance compromise Vs. Compromise compliance http://wearelikeminds.com/ #LikeMinds
- 25. Are you listening? What. Why. When. Where. How. Who. http://wearelikeminds.com/ #LikeMinds
- 26. Who ultimately is liable? http://wearelikeminds.com/ #LikeMinds
- 27. Social Business Andrew Gerrard Social Media Governance Forum Sept. 2011 http://wearelikeminds.com/ #LikeMinds