Presentation for Israel Digital outreach, Jan. 2012

1. The Future of Social Media
...or whatever we call it
Israel Digital Outreach – 17th Jan. 2011
Andrew Gerrard
andrew.gerrard@wearelikeminds.com
@andrewgerrard
#LikeMinds

2. All of the web is becoming social
All business is done on the web
All business will be Social Business
Beyond influence and media, the real
opportunities lie in creating a more
collaborative, dynamic and connected
business.
Jeff Dachis
Founder & CEO, Dachis Group
#LikeMinds

3. #LikeMinds

4. #LikeMinds

5. #LikeMinds

6. You can't expect employees to look
at email at 11pm,
but stop them looking at Facebook at
11am
Vivek Badrinath
CEO, Orange Business Services
#LikeMinds

7. The shape of a new social business also
needs the shape of a new kind of leader
Someone willing to be the bridge, not the
person front and center to every decision,
but the coach and the moderator and the
facilitator.
Amber Naslund
VP Social Strategy, Radian6
#LikeMinds

8. Challenge
#LikeMinds

9. Current Business Mentality
Cubicles Corridors Meetings
of of of
Constraint Communication Control
#LikeMinds

10. Social Business Future
Permission Paths Platforms
to to to
Act Converse Collaborate
#LikeMinds

11. Social Business Design
Internal External Enable
#LikeMinds

12. Start here
#LikeMinds

13. Collaboration
#LikeMinds

14. “On the Internet, nobody knows you’re a dog.”
#LikeMinds

15. “On the Internet, nobody knows
you’re a dog. But they can
smell a marketer a mile away”
#LikeMinds

16. #LikeMinds

17. The elastic velvet rope
#LikeMinds

18. #LikeMinds

19. #LikeMinds

20. #LikeMinds

21. #LikeMinds

22. #LikeMinds

23. Double Deviation
#LikeMinds

24. #LikeMinds

25. #LikeMinds

26. /həˈmɒdʒ.ɪ.naɪzd/
#LikeMinds

27. #LikeMinds

28. Israel Digital Outreach – 17th Jan. 2011
Andrew Gerrard
andrew.gerrard@wearelikeminds.com
@andrewgerrard
#LikeMinds