Believe in your Brand

JULY 2012

Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz

Thinking is all about ensuing that before you act,
you have a sound strategy that connects with your
overall business.

Creativity is a balance between imagination and
analysis. The online creative process involves
purposeful analysis, imagination idea generation,
and critical evaluation – hence the balance.

Rating online is a complex mix of prominent
search engine rankings, industry reviews and
consumer sentiment expressed via social media.

Performing in a digital world is all about continual
innovation, measurement and ongoing
optimisation.

Thanks to the Internet and
digital technology, companies
are finding the realization of
their ultimate fantasy -- the
ability to customize a specific
message to a specific person
at a specific moment-- is within
their grasp*.

*www.fastcocreate.com/1681225/

Click to edit Master title style

*2012 estimates put the population at about 7 billion inhabitants...

Click to edit Master title style


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…the computer amplified our human
abilities or memory , problem-solving,
calculation, projection, analysis , and
much more


“There is something very special
and historically different that takes
place, when you have one computer,
for one person rather than one for
many.


(as it happens) this statement is
also true of the internet….


Online Advertising
is changing,
BECAUSE THE MEDIA BUSINESS MODEL S CHANGING.

New behaviors
Increased accessibility to new
communication devices has
increased the consumption of
media, but also changed the
way we integrate it into our
everyday lives.

-Old advertising models are
not as effective for the new
user.

Social media and information
change our behaviors for
good.

People are now using their
time not to be affected by
advertising , but also to be part
of the message.


Digital Marketing is not part of
advertising ,because digital
marketing targets and converts
people in a new way that
advertising can’t do in traditional

“A revolution doesn’t happen
when society adopts new tools, it
happens when society adopts
new behaviors”
-Clay Shirky, Us Now


For twenty year he have
been waiting for an
opportunity like the one
we have now to use
visual tools and devices
in a way that is efficient
and multi-dimensional
to influence and convert
users into clients.


Changes in
marketing


People will happily
spend 5 minutes of
their time publishing
their own version of
the brand story, but
they won’t give five
seconds of their time to
listen to the companies
point of view of it.


In this framework digital will
and should become the
most significant gathering
point between companies
and clients.


The marketing direction is not about
attention, disruption or notice. It’s about
creating measured value. Building direct
relationships and great strategies though
utilities, content, diversity and
customization of the message.


Digital marketing is not about how
many times you display a massage or
the format of the ad or even smash your
competitor with your budget.

Is about the experience that you
give the users to relate to your
product and your brand, so they
can have ownership of the gut
feeling that you represent.
Losing this opportunity has far
greater consequences than losing on
an ad space.


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Because it’s not only
the internet, the means
or the individuals that
change, it is also the
stage on which
valuable businesses
and brand are built.

To determine this value,
we need to find new
techniques and tools to
measure the interaction
with the user.


We need to
record better

Understanding value
is very important for
digital marketing,
but we need to know
where to find this
value in all the data
we recover from the
user and the entire
interactions with our
brand.

The tools are there
but the insight we
need to find them,
that is value.


Value & Worth
+Today's consumers interact with brands
constantly near the time of the purchase
decision. This contact is managed by different
parts of the company, implying a lack of
consolidation of the experience and the
possible loss of opportunity, value is the
success of the activity that allows the custome
to make a decision regarding the purchase of a
product.
+Value is a quantitative.

Worth confirms whether or not the visitor has
adopted the idea

+The idea has become something meaningful.


Digital services can be measure by
downloads, clicks, user or other
advertising –type measures, but the
integration between brand and
user needs to be measured by its
ability to create value in the
relationship with the user.

Marketing needs
to be measured
by new tools.
The relationship becomes the
value and for future decision making
measure is the most important keys
to keep the message and the
connection with the user.


About FIRST.

Respected digital veterans are the foundation our agency is built upon: each
team holds a core capability that feeds into a business’ digital requirements.
Our expertise in digital has been built on over 14 years’ experience in digital
strategy, web design and build, search marketing and digital campaigns.

FIRST, our award winning team of Internet marketers, has helped over 300
companies across 100 industries achieve digital success. We provide
companies with a digital roadmap to success centred around a “digitally-led”
sales and marketing strategy.

Our services span search (SEO and SEM), email, performance media,
conversion optimisation and advanced analytics. We produce leading creative
across all digital areas. And we build ecommerce sites, CMS driven sites,
mobile apps, social media initiatives and microsites. Most importantly, our work
is underpinned by a focus on delivering the return on investment our clients
expect.


Like to hear more?

Please contact me:

Alex Giatsidakis
Phone +64 (09) 920 6715
Email alex@firstdigital.co.nz
Web www.firstdigital.co.nz


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