From Andre Gaulin at Agility CMS: Top 4 Ways to Drive Engagement Online - AAN Conference Talk

1. ENGAGE WITH ME!
ANDRE GAULIN - DIRECTOR, SOLUTIONS AGILITY INC.
h p://agilitycms.com/
andre@agilitycms.com
@fuzzz

3. COMSCORE METRICS – Q4 2011
Avg Hrs/Visitor Avg Pages/Visitor Avg Visits/Visitor
Worldwide 23.8 2271 54.3
USA 38.6 3360 85.9
Canada 45.3 3781 98.5
http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_Canada_Digital_Future_in_Focus

4. THE GOOD OLD DAYS

5. IT S WAY MORE COMPLICATED NOW

6. PLACE YOUR BETS

7. ETHNOGRAPHIC RESEARCH
Ethnography is the branch of anthropology that involves trying to understand how
people live their lives. It enlightens us about the context in which customers might
use a new product and the meaning that product might hold in their lives.
Harvard Business Review

8. THE CINEPLEX STORY…
Image: http://www.metrolic.com/human-evolution-102891/

9. NO EXCUSE FOR BAD USER EXPERIENCES
9

10. IT S ALL SOCIAL ALL THE TIME NOW
IDENTITY
• Authenticated vs. Anonymous
• Frictionless
SIMPLE CONSUMPTION
• Likes
• Shares
CREATION
• Comments
• Content Creation
Infographic : Gigya via http://techcrunch.com/2012/01/18/want-more-stickiness-users-logging-in-through-social-networks-spend-50-more-time-on-site/

11. LEVERAGE YOUR USERS ACROSS MEDIUMS
15 minutes of fame still goes a long way…

12. AUTHENTIC HUMANITY
• Concierge
• Sculptor
• Spam Warrior
• Sponge
• Gardener
• Cheerleader
• Traffic Cop
• Empath
• Mediavore
http://blog.getsatisfaction.com/2011/01/24/community-manager/

13. ADVERTISING - THINK SOCIAL CONTEXT

14. MEASURE AND MONITOR
Research
Optimize Build
Measure Deploy

15. WRAPPING IT ALL UP
• Major competition for your users a ention
• Study and learn about your users and their expectations
• Deliver solid user experiences all the time
• Keep it social
• Help your highly engaged users shine
• Legitimate human authenticity counts for a lot
• Advertise socially and relevantly
• Measure, monitor, and adjust continuously

16. Thank You!
ANDRE GAULIN
DIRECTOR, SOLUTIONS
AGILITY INC.
h p://agilitycms.com/
andre@agilitycms.com
@fuzzz