1. BigData
Marketing Meets Big Data

2. BigData
Agnieszka Zdebiak
@AZdebiak
Agnieszka.Zdebiak.com
15 years experience
software designer
data scientist
Prokom Software
Asseco Poland
Unizeto Technologies

3. BigData definition

4. BigData definition

6. BigData definition
Big Data describes methods & tech
for highly scalable
integration, storage & analysis
of poly-structured data

7. Market Size
Source: Wikibon Taming Big Data

8. Market Segmentation
Source: Quid INC 2012

9. A gap in the market

10. A gap in the market

12. Rapid change in marketing
1. The age of the informed consumer

13. Rapid change in marketing
1. The age of the informed consumer
2. The device revolution

14. Big Data Is The Future Of Marketing
A next-generation retailer will be able to
track the behavior of individual
customers from Internet click
streams, update their preferences, and
model their likely behavior in real time

15. BigData - new specialist

16. Big Data Seminarium
Data Scientist - The Sexiest Job of the 21st Century

17. Big Data
Let`s talk
Agnieszka.Zdebiak.com
@AZdebiak
Agnieszka.Zdebiak@gmail.com