This presentation is an overview of IBM's Social Business strategy. The two primary components of this strategy are the Social Business Framework, which contains the products and services that provide the social capabilities, and the Social Business Toolkit, which provides the standards-based mechanisms for integrating with the Framework. The Toolkit enables the integration of IBM's social capabilities into an organization's internal or external facing IT infrastructure.

1. 2011 IBM Collaboration Solutions Directions and Strategy Charlie Hill CTO, IBM Collaboration Solutions

2. “ We’re at the beginning of a new era for social Internet innovators who are re-imagining and re-inventing a Web of people and places, looking beyond documents and websites.” John Doerr, Partner, KPCB Top 10 Mobile Internet Trends (Feb 2011) http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011

3. Social Business is driven by exceptional experiences Realized through Business outcomes Deepen client relationships Drive operational effectiveness Optimize your workforce Exceptional Web Experiences Exceptional Work Experiences Enable nimble employee experiences P eer to peer, in teams and processes, with customers and partners, and with the company overall (performance, reputation) Enable engaging customer experiences S elf-service, with other customers, with company representatives, and with the company overall (revenue, brand, reputation) IBM Social Business Framework A modular and open set of capabilities that accelerate the development of advanced Social Business solutions Enabled by

5. Exceptional user experiences and mobility

6. Unmatched capabilities for social interaction, content management and insight

7. Robust identity management, governance, compliance and security capabilities

8. The ability to integrate industry-leading capabilities in business analytics, commerce, enterprise content management, and others

9. A compelling approach to developing, deploying and managing solutions

10. A vibrant ecosystem of employees, business partners and customers

11. Social Business Foundation Technologies Enable data capture, analysis and collaboration Social Business capabilities User Experience and Mobility Social Business Solutions Transform business processes using social technologies Cooperative Application Technologies Integrate business functions with the social infrastructure Governance, Compliance and Security Identity Integration and Management Interaction Content Insight Solution planning, design and development Solution delivery and management Hybrid model supporting cloud and on premises components Business process management Information management Business analytics and optimization Roles Processes Applications Strategy Change Management

13. Mobile

14. Accelerated development

16. Expertise location

18. Microblogging, social sharing

19. Unified communications

21. Integrated mobile suite optimized for smart phone devices

22. Activity Streams – social aggregation for the enterprise

23. Embedded Experiences

24. Ease of extensibility

25. Social analytics

26. Attention management

27. Act and collaborate in context File sharing embedded experience in email Reach your entire collaboration environment from one URL

28. Home Page Mail widget for inbox access Calendar widget Enterprise Activity Stream Filters help to sift through content quickly.

29. Share Box Share Box is available from any destination.

30. Built-in unified communications Pervasive access to unified communications capabilities

31. Integrated collaborative editing Collaborative, simultaneous editing with commenting and tasks

32. Common, extensible, navigation “ Quick Look” dropdowns for mail, calendar, people and places triggered on hover Apps menu includes all other applications a user has access to including third-party extensions Site-wide settings, identity and access to My Profile

34. Mobile

35. Accelerated development

36. In the past Today and tomorrow Only a few devices supported Many device platforms & form factors (Smartphones, tablets, etc) Communication focused devices Social and collaboration focused devices Phone, mail, calendar contacts, chat, SMS Social collaboration, meetings, VoIP, video Enterprise owned & controlled devices “ Bring your own device” – but enterprise controls management & security policies Mobile landscape and trends These changes are driving shifts in expectations for enterprise mobility

37. Mobile landscape and trends Access to mobility solutions changes the way that employees can work Reply e-Mail Locate Project Expert Check Tomorrows Schedule Check meeting details Attend a Web Meeting Check Project Details Update Meeting Minutes Private Chat to Expert Update Project Tasks Lotus Notes ® Lotus Notes ® Traveler Lotus Mobile Connect Lotus Sametime Lotus Connections Update Biz Blog Roaming VPN Travel Customer Home Office Travel

38. Fastest growing business mobile email platform (IDC, September 2010) “ Lotus Notes Traveler product has seen a tremendous spike in interest and supports iPhone, iPad, Symbian, and Windows Mobile, and launched its Android Beta in June 2010. iPhone and Nokia ESeries devices have been key for IBM in 2010, and Android will have an impact in 2011. In general, IBM is experiencing successful adoption of Notes Traveler as about half of its customer base migrated to Notes/Domino 8.5x.” Mobile landscape and trends Lotus is well positioned to help enterprises harness these trends

40. Made available on leading devices through the device platforms' associated distribution channel

41. Supported by application development tools to help partners and customers reach their mobile user base by mobilize their information and applications

42. Complete with enterprise governance capabilities that are easily managed on premises, hosted, or in the cloud

43. Mobile Solution for Collaboration Enabling employees to participate in social business on the move pda.png phone.png Social Business Applications Zero-Install Web Applications Installable Mobile Applications Mail Social XPages, Portlets, Mail, Calendar, Contacts, Chat, Meetings, Activities, Blogs, Wikis, Forums ... Activity Stream, Embedded Experiences, Application Launcher IBM Social Business Toolkit Device Platforms Device Management Apple Nokia Connectivity, Management, Security IBM Lotus Traveler Android Research in Motion On premises LotusLive Delivery Methods Calendar Meetings UC

45. Personal management of calendar, contacts and tasks

46. Mobile-optimized experiences for online meetings and collaborative document editing

47. Innovative and open-standards based social networking, centered around a converged activity stream for delivering notifications

51. Domino Encrypted Mail

52. Widgets (Calendar, Mail)

54. iPhone “partial wipe”

55. Android Calendar Month view

59. View content, add comments

65. Activity Stream and Embedded Experience Lotus Mobile Solution – Enterprise Social Collaboration First-class mobile platform experience for Social Business

67. Lockout after incorrect login attempts

68. Administrative wipe of device, application and/or cards Managing enterprise risk Installable applications provide high function with managed capabilities

70. Mobile

71. Accelerated development

73. Powerful and consistent APIs

78. Create entirely new applications with existing skills and technology investments

79. Start the journey today with current IBM products

81. Drive enterprise innovation and leverage rapid innovation on the web

82. Minimize incremental cost of targeting additional desktop and mobile platforms

84. A runtime-agnostic approach allows you to use established runtime technologies: Java, Domino, etc. HTML5 ARIA SAML Atom

85. Introducing the IBM Social Business Toolkit We're creating a common API for Social Business solution development that will be capable of integrating not only the core social modules, but also IBM and partner value-added modules! IBM Social Business Core Modules IBM Social Business Toolkit APIs Solutions Services and Support IBM Value-Added Modules Partner Value-Added Modules

87. APIs for Connections, Sametime, Domino, Quickr, etc. services with new cross-product capabilities coming soon

88. Runtime enablement in Lotus Domino, WebSphere Portal, Lotus Connections, and LotusLive as well as mobile runtime support

89. Tooling support for Web, Domino and Java developers

91. Runtime technologies such as OSGi, Dojo, HTML

92. Tooling based on Eclipse IBM Social Business Toolkit APIs

94. Activity Streams API available now on Greenhouse for developer use

95. First GA releases planned for Connections Next, Notes Next... Activity Streams Embedded Experiences Share Box

98. Abstract embedded experiences and adapt to specific device experiences

99. Access to social and device capabilities through web programming standards Lowering the cost of mobilizing applications R each users by mobilizing enterprise information and applications

102. HR

103. Customer support

104. Document management

105. Workflow

106. Rich media

107. And more . . . Same gadget, different experiences on different platforms

108. Extensibility through Activity Stream

109. Platform optimized and independent

110. Accelerated development Supporting the tools you already use Portlet Factory Portlets and Widgets Domino Designer XPages Work with third-party SDKs IBM Customer Experience Suite IBM Lotus Notes IBM Lotus Domino Third-Party Development Environments IBM Social Business Core Modules IBM Social Business Toolkit APIs Solutions Services and Support IBM Value-Added Modules Partner Value-Added Modules

112. Easy integration planned with the new Social Business Toolkit APIs

113. Supports key standards: Dojo, OSGi, etc.

114. A production-proven, performant, NoSQL store!

116. Plan to provide an OpenSocial container, participate in embedded experiences, and generate gadgets out of XPages (Domino Next)

117. Plan to provide data access through REST services, including calendaring and other higher level services (Domino Next)

119. Look and feel like native apps to achieve the best user experience

120. Access to native services

122. See: http://mobilecontrols.openntf.org/

123. Lowering the cost of mobilizing applications Dedicated mobile controls available from OpenNTF

124. Pre-integrated software appliance Social Business Appliance for Developers Coming soon! IBM developerWorks Cloud Amazon® VMWare® Including realistic sample data IBM Social Business Toolkit APIs IBM Social Business Core Modules Workflow and forms Lotus Domino Social collaboration Lotus Connections Unified communications Lotus Sametime

126. Social New portlets and builders speed integration of Lotus Connections within WebSphere Portal

127. Accelerated development Growing Catalog of Extensible Solution Assets: Provide common application and integration patterns in horizontal and industry uses tool--transparent Write an application once, deploy to a Browser, Tablet, Smart Phone, Kiosk, and more

131. Quickly build engaging, personalized, and relevant hybrid mobile experiences that take advantage of portal framework and device specific capabilities

132. Leverage existing and widely available skill sets (HTML, Javascript, CSS)

133. Save costs by leveraging a common infrastructure for both web and mobile applications

134. Support mobile standards for web technologies such as HTML5 and CSS3 Camera GPS Microphone Device Data Accelerometer Device Specific Capabilities Mobile Application Hybrid Abstraction Layer (API)

136. Flexibility of deployment options

137. Hybrid scenarios LotusLive IBM Cloud Amazon IBM Social Business Core Modules Solutions Services and Support IBM Social Business Toolkit APIs IBM Value-Added Modules Partner Value-Added Modules

140. API Explorer: Allows partners to test APIs

143. Systems of systems

146. Questions?