The document discusses trends in social media use for educational advancement, including realizing social media is here to stay, hiring dedicated staff, adopting an experimental mindset, and measuring efforts. It also discusses developing social media strategies, like Drake University using Tumblr to connect students and alumni visually. The future of social media may include more mobile use as smartphone ownership grows, fragmentation across multiple platforms, integrating social aspects into television, using crowdfunding, and mining more user data.
13. High-level trends in Advancement
• Realization that social media is here to stay
• We’re beginning to hire dedicated staff
• We’re adopting a more experimental mindset
15. High-level trends in Advancement
• Realization that social media is here to stay
• We’re beginning to hire dedicated staff
• We’re adopting a more experimental mindset
• We’re measuring our efforts
17. High-level trends in Advancement
• Realization that social media is here to stay
• We’re beginning to hire dedicated staff
• We’re adopting a more experimental mindset
• We’re measuring our efforts
• We feel good about our efforts
20. High-level trends in Advancement
• Most hires are entry-level
• New hires are disproportionately in
Communications
23. High-level trends in Advancement
• Most hires are entry-level
• New hires are disproportionately in
Communications
• Experimentation isn’t always disciplined
24. High-level trends in Advancement
• Most hires are entry-level
• New hires are disproportionately in
Communications
• Experimentation isn’t always disciplined
• Efforts to centralize/develop policies/best
practices can have unintended consequences
29. High-level trends in Advancement
• Most hires are entry-level
• New hires are disproportionately in
Communications
• Experimentation isn’t always disciplined
• Efforts to develop policies/best practices can
have unintended consequences
• In general, still having trouble giving up
control and focusing on user
32. What Does an Effective Social Media
Strategy Look Like?
36. Drake’s goals
• Introduce prospective students to the
university and the bustling capital city that
Drake University calls home.
• Keep alumni emotionally connected with
places and spaces where they spent so many
of their formative years.
• Be “intentionally stylish and focused on
visuals”.
37. Drake’s rationale
• Designed for visual panache
• Easy to update and promotes social sharing
• More self-contained and customizable than
other social platforms
• Section of target audience is already on
Tumblr
• Easy to add widgets
40. AA&D Strategic Plan
“ In response to our society’s rapidly changing
communications and networking
environments, leverage increased
opportunities for the strategic use of digital
communications and social media. “