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www.searchforce.com




SearchForce
A Smarter Approach to Search Marketing

Pay-per-click (PPC) advertising is more complex every                                  Work Smarter, Not Harder
                                                                                       With SearchForce, one person can manage
day. The stakes are higher, with bigger budgets, and
                                                                                       multiple accounts and millions of key -
greater sales expectations.                                                            words, all in less than 30 minutes a day.


                                                                                       If you are an advertising agency, this
With more riding on your PPC advertising   Many of our clients find that our software   means you can easily handle more clients
programs than ever before, you need the    delivers 30% to 50% higher returns over     without having to find and hire skilled
best tools to deliver optimal results.     their previous PPC campaign management      search marketers. And, corporate cam   -
                                           methods. While results vary from custom -   paign managers can grow their campaigns
SearchForce’s bid management and           er to customer, the reasons why they save   without adding a lot of extra work, or
algorithmic framework applies a highly     are consistent.                             paying large agency fees.
sophisticated and quantitative approach,
                                                                                       Reach Your Goals
to help you determine how best to spend    We designed our software with your
your advertising dollars.                  profitability in mind. SearchForce’s         Our smart search marketing technology
                                           smarter search technology uses highly       takes the unique business objectives
Maximize Your Returns                      sophisticated statistical and machine       of each advertiser into consideration.
What could you do with a 30% increase      learning techniques that give our clients   SearchForce automatically helps you:
in your PPC marketing budget?              the best possible return on their
                                           PPC investment.                             • Reduce your conversion costs. You’ll
                                                                                         spend less to acquire new customers.
                                                                                       • Improve your return on investment.
                                                                                          Maximize the profitability of all your
                                                                                          PPC campaigns.

                                                                                       • Get more traffic. Optimize your
                                                                                         campaigns to attract the greatest
                                                                                         number of qualified visitors.

                                                                                       • Put your brand on top. Increase your
                                                                                         brand exposure by appearing at the top
                                                                                         of paid search results.

                                                                                       • Support your local offices. Set and
                                                                                         achieve di erent goals for each region.

                                                                                       From a centralized dashboard you can evaluate
                                                                                       the e ectiveness of your campaigns on a
                                                                                       real-time basis.

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PPC Management in 2009

  • 1. www.searchforce.com SearchForce A Smarter Approach to Search Marketing Pay-per-click (PPC) advertising is more complex every Work Smarter, Not Harder With SearchForce, one person can manage day. The stakes are higher, with bigger budgets, and multiple accounts and millions of key - greater sales expectations. words, all in less than 30 minutes a day. If you are an advertising agency, this With more riding on your PPC advertising Many of our clients find that our software means you can easily handle more clients programs than ever before, you need the delivers 30% to 50% higher returns over without having to find and hire skilled best tools to deliver optimal results. their previous PPC campaign management search marketers. And, corporate cam - methods. While results vary from custom - paign managers can grow their campaigns SearchForce’s bid management and er to customer, the reasons why they save without adding a lot of extra work, or algorithmic framework applies a highly are consistent. paying large agency fees. sophisticated and quantitative approach, Reach Your Goals to help you determine how best to spend We designed our software with your your advertising dollars. profitability in mind. SearchForce’s Our smart search marketing technology smarter search technology uses highly takes the unique business objectives Maximize Your Returns sophisticated statistical and machine of each advertiser into consideration. What could you do with a 30% increase learning techniques that give our clients SearchForce automatically helps you: in your PPC marketing budget? the best possible return on their PPC investment. • Reduce your conversion costs. You’ll spend less to acquire new customers. • Improve your return on investment. Maximize the profitability of all your PPC campaigns. • Get more traffic. Optimize your campaigns to attract the greatest number of qualified visitors. • Put your brand on top. Increase your brand exposure by appearing at the top of paid search results. • Support your local offices. Set and achieve di erent goals for each region. From a centralized dashboard you can evaluate the e ectiveness of your campaigns on a real-time basis.