AG Guide on Increasing Your Reach with Brand Online Marketing

2. In today’s multimedia world, you need a multi-channel approach to reach your target audience. Whether
customers are using online platforms, mobile devices or traditional print media to find the products and services
they need, you should be there, providing them options as you increase your company’s exposure.
Scan this QR code with AlphaGraphics’ multi-channel and cross-media marketing services enable you to interact with potential
your smartphone to see an
clients in ways never before possible. Whether you need to improve brand awareness, boost marketing
informative video about
Online Marketing. efforts or explore the world of ePublishing, you’ll get expert assistance backed by over four decades in the
communications industry.
For a free reader, visit
alphagraphicsmobile.com
from your phone’s browser. Increase your reach today by working with the marketing communications team at AlphaGraphics.

3. Now more than ever, customers use the web as their primary source for finding
the products or services they need. This means that you need an effective online
marketing strategy that incorporates a wide range of techniques to drive traffic
to your website, improve your search engine rankings and build relationships
with your customers through social media. AlphaGraphics is the marketing
communications company you can turn to as a comprehensive solution for your
online efforts, with services like:

4. Through effective SEO, you’ll reach more customers by improving your rankings on search engines like Google, Bing
and Yahoo. Both an art and a science, SEO requires careful research, planning and implementation, but is a worthwhile
investment, particularly if you depend on your website to drive a significant portion of your sales. We can help you
develop a customized SEO plan that will boost your online presence.
Increase your reach by:
• Being found – Appearing on the first page of search engines puts you leagues ahead of the competition.
Balanced SEO strategy can help your business stay at the top--and get clicked.
• Expanding your audience – High organic search rankings can boost more than just your clicks—they can help you
grow your business as you build credibility with new targets.

5. The Internet is the world’s leading source for information. Whether your focus is local,
national or world-wide, your web presence will often shape your customers’ first
impressions of your business, and your brand. A professionally designed and organized
website will enhance your credibility and incite customers to engage with your company,
and with AlphaGraphics as your partner, it’s never been easier to develop an online
presence. We’ll help you design a modern, eye-catching website that showcases your brand
and Wows your visitors so they will keep coming back.
Increase your reach by:
• Getting your brand online –Your website serves as a virtual first impression for
your business, and since you only get one shot, you should dress to impress.
• Being accessible – Customers are more accustomed than ever to finding what they
need the moment they need it, making a well-designed web platform that provides
24-hour access a must.
• Going global – Your website allows you to reach customers across the world in
a moment—so you can spread your message and grow your business from the
comfort of your office.

6. In addition to a sound SEO strategy, consider the use of paid search, or pay-per-click ads, to drive targeted and relevant
traffic to your web pages. One of the most effective methods of online marketing available, developing PPC ads is a
great way to improve your online conversions and increase brand awareness in today’s highly competitive search market.
Increase your reach by:
• Focusing on conversion – PPC yields higher returns and more qualified leads, making your marketing dollars
stretch farther and convert more.
• Targeting your audience – Achieving high ROI in PPC is simple: target the people who need what you’re
selling, and watch your results soar.

7. Once your website is live, it’s time to analyze its effectiveness in improving
your brand awareness and converting sales. Using website analytics,
AlphaGraphics can help you make the right changes to attract more
visitors, retain your current customers and boost the amount of money
each customer spends while visiting your site.
Increase your reach by:
• Gaining competitive advantage – Building a user-friendly,
professional web presence using online analytics can give
your business the edge it needs to thrive.
• Creating more impact – Successful marketing is more than
just throwing mud at the wall and hoping something sticks.
Tracking allows you to identify what works, fine tune, and
boost future results.

8. Social media has completely transformed the way people interact with each other on a daily basis. However, did you
know that social networks like Facebook and Twitter can help you not only promote your business, but also interact
with and receive feedback from your target audience? AlphaGraphics can help you develop an effective social media
marketing strategy that enables you to converse with your customers on a whole new level.
Increase your reach by:
• Covering your bases – You want your business to be where the customers are, so a presence in the ever-growing
sphere of social media is no longer an option, it’s necessary!
• Being engaging - Relating to your target audience doesn’t just win short-term gains—engaging with customers
on their turf helps to build brand awareness, credibility, and loyalty.

9. Clear, consistent content delivered in your brand’s voice is key to effective marketing. Your written materials
should be professional, engaging and action-oriented, inciting the recipient to purchase. AlphaGraphics can help
you communicate your most important messages in concise, easy-to-digest copy, whether you are developing
blog articles, a website, or a full-scale multi-channel marketing campaign.
Creative, eye-catching design can help your company’s messages pop. To ensure your communications are
making the right impression, you need outstanding graphic designs that make your logo and marketing materials
visually stimulating AND professional. Our graphic design pros can help you create sizzling collateral, branding,
and online platforms, so prospects and customers take note—and remember you.
Think about it—when you receive a communication personally addressed to you, you’re much more likely to read
it, right? Personalized communications with customizable content allow you to connect with each individual in
your target audience, boosting response rates and building loyalty to your brand. AlphaGraphics will help you
add that personal touch to your messages, so you can enhance campaign effectiveness, encourage action and
generate more revenue.

10. Your local AlphaGraphics is supported by and connected to a global network of providers who ensure consistent, quality
service for businesses like yours all around the world. We can help you navigate the planning and printing of almost any
communications campaign—and make your life simpler in the process.
Our Quality Management Program, based on ISO 9001:2008 guidelines and incorporating Lean Manufacturing
philosophies, is your guarantee that AlphaGraphics’ quality print and production management meets precise
quality assurance standards. We engage in the best business practices in our industry to help ensure our
deliverables will consistently meet your exact business requirements.
AlphaGraphics takes environmentally responsible business practices seriously. Every AlphaGraphics business
center holds or is working toward earning certification from the Forest Stewardship Council (FSC). This means
that many of our papers are rigorously reviewed and controlled to ensure they come from eco-responsible
sources, which helps limit the impact your projects will have on the environment. Contact your local
AlphaGraphics center today to see if they hold FSC Certification.
Fact sources: http://sources.alphagraphics.com/

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815 W. University Dr. Suite #101 AlphaGraphics-on-University/
Tempe, AZ 85281 Twitter: http://twitter.com/#!/agonuniversity
480.968.7821 LinkedIn: http://www.linkedin.com/
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