AG Guide on Increasing Your Reach with Print On Demand and Fulfillment options

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Print on Demand & Fulfillment

2. Print on Demand & Fulfillment
In today’s instantaneous world, you need a just-in-time inventory approach to reach your target audience.
Whether customers are using online platforms, mobile devices or traditional print media to find the products and
services they need, you should be there, providing them flexibility as you increase your company’s exposure.
The average per capita usage of paper in
North America is 700 lb. per person per
y e a r. (SOURCE: Food and Agriculture Organization of the United Nations)
Alphagraphics’ Print on Demand and Fulfillment services enable you to interact with potential clients in a way
never before possible. Whether you need to improve customer awareness, boost marketing efforts or explore the
world of eCommerce, you’ll get expert assistance backed by over four decades in the industry.
Maximize your exposure to your customer and increase profits simultaneously!
Increase your reach today by working with the print on demand team at alphagraphics.

3. POD & FULFILLMENT
Print-on-Demand (POD)
Print only what you need, when you need it.
In today’s world, flexibility is needed more than ever and that is just what
a Print on Demand (POD) program gives businesses looking to manage
print-related materials. Developing a winning POD program allows you to
focus on growing your business and not on all the logistics. There is no
inventory to worry about, we print as it is ordered—from a couple books
to thousands of brochures, shipped anywhere in the world.
• Upload & Print
• Customized & Quick
• eCommerce Websites
• Fulfillment
• Increasing your Income

4. Upload
Upload your print ready files or let our design team touch up your content and/or incorporate some graphically pleasing
enhancements to get your materials ready for distribution. Uploading files are snap using our simple to use fileXchange
tools and there always is a person just a phone call away to answer your questions should there be a problem.
Tr a d i t i o n a l p u b l i s h i n g g r o w s a m o d e s t 5 % ,
while Print on Demand sends print total over
a r e c o r d 3 m i l l i o n u n i t s . (SOURCE: Bowkers)
Print
Print only what is needed, when it’s needed, and get it produced on state-of-the-art digital devices such as HP
Indigo, Xerox iGen or even Oce’ oversized color machines. In the event that volumes dictate that offset printing
would be a more economical route then, we will seamlessly move your project to our Heidelberg presses for the best
possible throughput.
Increase your reach by:
• Keeping it simple - choose the right vendors that are easy to deal with and look out for you like a partner
would. You have enough to worry about, make sure you have the right people on your side.

5. POD & FULFILLMENT
Custom
Every order you do is customized to the event or the product that you have. Whether you are doing a production
run for a particular seminar or you have edited the last version of your materials, with POD you always have the most
current version available. Make that customer feel special with a customized cover for a particular event or keynote
address you are making—with personalization come additional sales and referrals from happy customers
Quick
Orders are produced quickly and shipped timely. Orders in by noon are typically out the next business day! Sometimes
if the orders are received by 10am PDT, we can do all the magic in one day and have your material produced,
packaged and ready for shipment that very same afternoon.
Increase your reach by:
• Satisfied Customers - the best marketing is word-of-mouth, make sure your customers are happy by getting
their orders quick and easy. With a POD fulfillment system there is no better way for you to treat your customer
like they are special.
Fact: The largest advance for a self-published
book is $4.125 million paid to Richard Paul
Evans’s for the Christmas Box. (SOURCE: Simon & Schuster)

6. eCommerce
Your customers place orders using our simple, easy-to-follow online order pages. We track the sales and you can login
anytime you like to see how sales are going. Should you need copies of your materials or book for a special event,
just enter what, when, where and how you need it. We will make sure it is there.
Our eCommerce solutions are unique to the print and digital media industries, where you can have individual sales
and at the same time have your own order fulfillment system for simple ordering and logistics. You need 100 books
in Boston in 48 hours customized for a special group—no problem! Just put the order in and we handle the rest. Take
your logistical nightmares out of the equation—focus on your business!
E c ommerc e r e a c h e d $ 2 2 7 . 6 B illio n in 2010,
u p 9 % f rom th e p r e v io u s Ye a r. (SOURCE: Comscore)
Increase your reach by:
• Going Global - Your website allows you to reach customers across the world in a moment—so you can spread
your message and grow your business from the comfort of your office.
• Being accessible - Customers are more accustomed than ever to finding what they need the moment they need
it, making a well-designed eCommerce platform that provides 24-hour access is a must.

7. POD & FULFILLMENT
Fulfillment
Print only what is ordered and then let us handle the intricacies of where it has to go. Our specialized staff can handle
thousands of shipments a day to all parts of the world, so when your customer orders online we can usually print &
ship the same day.
Let us worry about the production and logistics; you just handle doing the things you are good at. No need to get lost
in the trees, when you need to navigate through the forest!
Increase your reach by:
• Focusing on your business - POD and fulfillment allows you to focus on growing your business and engaging
your customers to allow your operation to grow.
• Print on Demand - Make only the amounts you need and if you change the book in anyway, the newest
orders are then fulfilled with the latest version of your book. Keep it current with no waste. It is simple, easy and
environmentally responsible.
Fact: For the first time ever, online retailers accounted
for more units purchased and spending on books than
the national bookstore chains, making e-commerce
the single largest book-buying channel. (SOURCE: Bowkers)

8. Increase your Revenues
Are you maximizing your potential income? There is a lot of revenue generating opportunities available for all your
materials and we want you to make sure you are making the most of these:
• Customized programs designed for specific speakers needs and wants
• Print on Demand services that allow for smaller production runs and no overprinting of books
• Customized covers or materials for each speaking engagement delivered to the speaking location
• Opportunity to sell related materials to attendees that want additional items related to your speaking
engagements
Increase your reach by:
• Related sales - Are your existing customers wanting more from you? Then give it to them, offer related products
that you talk about in your materials and they want.
• Maximize your revenues - Sell related products or services to increase your overall income and broaden your
customer base. Open you audience to new products to keep them interested in your business as well as giving
you the additional income you have only dreamed about.
AlphaGraphics can help design and produce the items you need to increase sales and profits.

9. POD & FULFILLMENT
Creative, eye-catching design can help your company’s messages pop. To ensure your communications are
making the right impression, you need outstanding graphic designs that make your logo and marketing materials
visually stimulating AND professional. Our graphic design pros can help you create sizzling collateral, branding,
and online platforms, so prospects and customers take note—and remember you.
Clear, consistent content delivered in your brand’s voice is key to effective marketing. Your written materials
should be professional, engaging and action-oriented, inciting the recipient to purchase. AlphaGraphics can help
you communicate your most important messages in concise, easy-to-digest copy, whether you are developing
blog articles, a website, or a full-scale multi-channel marketing campaign.
Fullfillment
Quick, timely customer service is the key to any business. Make sure once your customer orders from you they
receive their purchased materials quickly and the way you want them delivered. AlphaGraphics’ Print-on-Demand
(POD) fulfillment allows for most orders to be produced and shipped within 24 hours and delivered to your
customer as soon as it is physically possible.

10. Your local AlphaGraphics is supported by and connected to a global network of providers who ensure consistent, quality
service for businesses like yours all around the world. We can help you navigate the planning and printing of almost any
communications campaign—and make your life simpler in the process.
Our Quality Management Program, based on ISO 9001:2008 guidelines and incorporating Lean Manufacturing
philosophies, is your guarantee that AlphaGraphics’ quality print and production management meets precise
quality assurance standards. We engage in the best business practices in our industry to help ensure our
deliverables will consistently meet your exact business requirements.
AlphaGraphics takes environmentally responsible business practices seriously. Every AlphaGraphics business
center holds or is working toward earning certification from the Forest Stewardship Council (FSC). This means
that many of our papers are rigorously reviewed and controlled to ensure they come from eco-responsible
sources, which helps limit the impact your projects will have on the environment. Contact your local
AlphaGraphics center today to see if they hold FSC Certification.
Fact sources: http://sources.alphagraphics.com/

12. AlphaGraphics Facebook: www.facebook.com/pages/
815 W. University Dr. Suite #101 AlphaGraphics-on-University/
Tempe, AZ 85281 Twitter: http://twitter.com/#!/agonuniversity
480.968.7821 LinkedIn: http://www.linkedin.com/
marketing004@alphagraphics.com company/162387