AG Guide on Increasing Your Reach with Social Media Marketing

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Social Media Marketing

2. In today’s multimedia world, you need a multi-channel approach to reach your target audience. Whether
customers are using online platforms, mobile devices or traditional print media to find the products and services
they need, you should be there, providing them options as you increase your company’s exposure.
Facebook has over 750 million active
users, with an average of 130 friends and
the average user is connected to over 80
c o m m u n i t y g r o u p s . (SOURCE: facebook, 2011)
AlphaGraphics’ multi-channel and cross-media marketing services enable you to interact with potential
clients in ways never before possible. Whether you need to improve brand awareness, boost marketing
efforts or explore the world of ePublishing, you’ll get expert assistance backed by over four decades in the
communications industry.
Increase your reach today by working with the marketing communications team at AlphaGraphics.

3. Social Media
Social Media
They’re doing it whenever and wherever they want—on Facebook, Twitter, YouTube,
Flickr, LinkedIn discussion groups, forums, and blogs. It can be overwhelming to
understand, but it contains priceless market information about your business. If you
want to engage with social customers, you can’t wait days or weeks to get a report
on what they’re saying about your company.
Don’t miss the conversation! Engage in all social media platforms through active
communication in your community. Use your voice and interact with consumers
to offer a personal side to your business. Let AlphaGraphics create a social media
marketing plan for your business that incorporates essential networking through:
• Facebook
• Twitter
• LinkedIn
• Relevant social networks for your brand
• Monitoring and customized plans

4. Facebook
Through a clear strategy your company can increase their presence and increase the communication of key messages
to your target audience. Understand what your customers are saying about your company and develop a personal
relationship that strengthens brand loyalty.
• Develop tone of voice
• Optimize your business based Facebook page
• Customized Facebook pages with tabs for individual campaigns
• Multiple posts a week, schedule updates, conversing with consumers and more…
Facebook would rank as the 3rd largest country
i n t h e w o r l d b y n u m b e r o f u s e r s . (SOURCE: facebook, 2011)
Increase your reach by:
• Generate more brand awareness - By increasing the demand for your company with the generation of word
of mouth referral traffic, links and the use of social media as a customer service platform.

5. Social Media
There is never anything more important than “late breaking” news that your customer is interested in. Providing key
real time updates to your customer keeps them interested and loyal to your company.
• Talk with ANYONE who mentions “your company, product or industry in
your state”
• Develop a tone of voice
• Multiple posts a week and “retweeting” relevant news from the industry
• Follow all relevant twitter accounts to help spread the word
Increase your reach by:
• Breaking news - Target your fans, friends and followers with key
industry news and highlights on your social networks.
Fact: 22% of Fortune 500 companies now have a
public facing blog that has at least one post in
the past 12 months. (SOURCE: comScore)

6. LinkedIn is the most powerful social networking site to help you grow your business. When it comes to business it is
the premier site for business networking and growing the quality of your business though the business community.
• Develop a strong presence on LinkedIn
• Create credibility and leads through LinkedIn Groups and Apps
• Connect with businesses who use your company and encourage them share profiles
• Generate new leads and connect with consumers who need your company
LinkedIn operates the world’s largest professional network on the
Internet with more than 120 million members in over 200 countries
and territories. (SOURCE: LinkedIn)
Increase your reach by:
• Being relevant - Keep your conversations and interactions with your customers on topic and important to their
likes and needs. Make sure your strategy is comprehensive to include the key social networks that your business
needs to succeed.

7. Social Media
Monitor & Listen
Driving awareness and demand with your social customers starts with figuring out what your
customers are passionate about. It starts to take off when you reach out to them on their terms,
let them start the conversation, and listen to what they want and need. Social customers are part
of your process; they feel relevant, more satisfied, and are better advocates for your business.
You can’t force brand advocacy in social channels, you have to find it and nurture it. Finding it is
the first step.
AlphaGraphics will monitor the level of engagement with your customers and give you monthly
analytics on how you are gaining traction in the social networks. Our engagement evaluation
of your strategy will focus on tweaking and increasing your advocates on the web and making
your brand awareness relevant using:
• Google Analytics
• Facebook Insights and EdgeRank
• Monthly strategy enhancements and dynamic statistics
Increase your reach by:
• Social customers love to share - They’re out there right
now, talking about your business, ranting and raving over
your products, and telling their friends how they’ve used
them in ways you never could have imagined.

8. Engage
• Social Engage1
o Setup all social media profiles/accounts
o Setup monthly meetings on social media strategies
o Show you where you can improve, what content has the highest engagement rate, etc.
o Along with monthly meetings, we will track our success with monthly analytic reports
• Social Engage2
o Social Engage1 +
o Setup of monthly posting schedules with day to day posting. (This plan would be best if you have
someone in your company who can post on Facebook/Twitter regularly)
• Social Engage3
o Social Engage1 + Social Engage2 +
o Complete implementation of all social media posts and developing strategic social media plans
including content research
o No hassles, we will do all the work for you!

9. Social Media
Creative, eye-catching design can help your company’s messages pop. To ensure your communications are
making the right impression, you need outstanding graphic designs that make your logo and marketing materials
visually stimulating AND professional. Our graphic design pros can help you create sizzling collateral, branding,
and online platforms, so prospects and customers take note—and remember you.
The work doesn’t end after you’ve planned and launched your marketing campaign. Through focused reporting
and tracking, you’ll learn exactly how effective your efforts are, so you can fine-tune your techniques for even
better results. When you work with AlphaGraphics, we’ll help you collect and analyze the metrics that matter
most, so you can increase your reach … and your ROI.
Think about it—when you receive a communication personally addressed to you, you’re much more likely to read
it, right? Personalized communications with customizable content allow you to connect with each individual in
your target audience, boosting response rates and building loyalty to your brand. AlphaGraphics will help you
add that personal touch to your messages, so you can enhance campaign effectiveness, encourage action and
generate more revenue.

10. Your local AlphaGraphics is supported by and connected to a global network of providers who ensure consistent, quality
service for businesses like yours all around the world. We can help you navigate the planning and printing of almost any
communications campaign—and make your life simpler in the process.
Our Quality Management Program, based on ISO 9001:2008 guidelines and incorporating Lean Manufacturing
philosophies, is your guarantee that AlphaGraphics’ quality print and production management meets precise
quality assurance standards. We engage in the best business practices in our industry to help ensure our
deliverables will consistently meet your exact business requirements.
AlphaGraphics takes environmentally responsible business practices seriously. Every AlphaGraphics business
center holds or is working toward earning certification from the Forest Stewardship Council (FSC). This means
that many of our papers are rigorously reviewed and controlled to ensure they come from eco-responsible
sources, which helps limit the impact your projects will have on the environment. Contact your local
AlphaGraphics center today to see if they hold FSC Certification.
Fact sources: http://sources.alphagraphics.com/

12. AlphaGraphics Facebook: www.facebook.com/pages/
815 W. University Dr. Suite #101 AlphaGraphics-on-University/
Tempe, AZ 85281 Twitter: http://twitter.com/#!/agonuniversity
480.968.7821 LinkedIn: http://www.linkedin.com/
marketing004@alphagraphics.com company/162387