What is Content Strategy?

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There are many definitions for content strategy, and all of them help shed light on what is a critical and important discipline within the greater field of user experience design, often abbreviated as UX. Here are a few definitions for content strategy.

Internet Marketing

What is Content Strategy?
Straight from the Thought Leaders’ Mouths

I was recently in Seattle at an awesome event run by
Misty Weaver (@meaningmeasure) and it occurred to me
that no one has ever put all the definitions for content
strategy in one place. (At least not that I know of.)
So please enjoy and if you have any to add, let me know!
(@ahavaL)
The Inspiration for this Slideshow
www.ahamediagroup.com 2

“Content strategy plans for the
creation, delivery, and
governance of useful, usable
content. “
Kristina Halvorson’s Definition
Kristina
Halvorson
www.ahamediagroup.com 3

“Repeatable system that defines
the entire editorial content
development process for a
website development project.“
Richard Sheffield’s Definition
www.ahamediagroup.com 4
Richard
Sheffield

“Using words and data to create
unambiguous content that
supports meaningful,
interactive experiences.“
Rachel Lovinger’s Definition
Rachel
Lovinger
www.ahamediagroup.com 5

“Content strategy deals with the planning aspects of
managing content throughout its lifecycle, and includes
aligning content to business goals, analysis, and
modeling, and influences the development, production,
presentation, evaluation, measurement, and sunsetting
of content, including governance. What content strategy
is not is the implementation side. The actual content
development, management, and delivery is the tactical
outcomes of the strategy that need to be carried out for
the strategy to be effective.”
www.ahamediagroup.com 6
Rahel Bailie’s Definition
Rahel
Bailie

“Planning for the creation,
aggregation, delivery, and
useful governance of useful,
usable, and appropriate
content in an experience. “
www.ahamediagroup.com 7
Margot Bloomstein’s Definition
Margot
Bloomstein

“Content strategy is just
content planning. “
www.ahamediagroup.com 8
Elizabeth McGuane’s Definition
Elizabeth
McGuane

“Provide the right content, for
the right people, in the right
place, at the right time. “
Meghan Casey’s Definition
Meghan
Casey
www.ahamediagroup.com 9

The Content Strategy Lifecycle
www.ahamediagroup.com 10

The Content Strategy Lifecycle
Erin
Scime
www.ahamediagroup.com 11

Ahava Leibtag’s CS Lifecycle
Ahava
Leibtag
www.ahamediagroup.com 12

Brain Traffic’s Model
www.ahamediagroup.com 14

Where do content strategists come
from?
Richard
Ingram
www.ahamediagroup.com 15

I wrote a whole book about content strategy. Well, really
about content, but it heavily stars content strategy.
Buy it now!
http://goo.gl/epNTg1
www.ahamediagroup.com 16

And I talk about it to Content Strategy
Meetups in person or on Skype.
www.ahamediagroup.com 17

Ahava Leibtag
Aha Media Group, LLC
ahava@ahamediagroup.com
301-452-5331
@ahavaL
Ahavaleibtag
Thank you!
www.ahamediagroup.com 18

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