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CAMTRAP,[object Object],Quality Trail Cameras,[object Object]
Presented by:,[object Object],Danielle Dumas,[object Object],Sean Hall,[object Object],Aaron Heiber,[object Object],Tyler Yseth,[object Object]
Mission Statement,[object Object],To assemble, distribute, and sell the highest quality trail cameras with an ongoing commitment to improve our models through technological advancements, and to provide consumers with the most user-friendly product with the highest level of service available in the industry.,[object Object]
August 2007,[object Object],Outside Magazine has ranked the Best Towns in America to live in for fitness, fun and packed with adventure and Duluth, Minnesota made the list in their August 2007 issue.,[object Object]
What’s the Story?,[object Object],Camtrap is a quality trail camera manufacturer who offers a high quality product along with the highest level of service.,[object Object],Camtrap looks to offer a product to all outdoor enthusiasts, and sportsmen who look to connect with mother nature.,[object Object],The CAMTRAP logo,[object Object]
Background and History,[object Object],Trail cameras have been around for a long time.  What began as a scouting tool for me has evolved into much more.  ,[object Object],Initially, I owned a first generation Stealth 35mm unit.  The unreliability, weak construction and the costly venture of developing rolls of film were less than desirable.,[object Object],I learned of homemade trail cameras in December, 2006 and have since made over 50 units.,[object Object],I now use my cameras for more than just scouting for that trophy buck.  I capture high quality images of our wildlife.   ,[object Object],From this experience has evolved CAMTRAP.   A company offering top quality trail cameras and a commitment to keep our customers satisfied as our Mission Statement reflects.,[object Object]
Trail Cameras,[object Object],[object Object]
Today’s trail cameras are digital and offer a variety of features:Infrared Technology,[object Object],Advanced CCDs,[object Object],Several Setting Options,[object Object],Expandable Memory,[object Object],Fast Refresh,[object Object],[object Object]
Camtrap’s goal is to capture a share of the market by offering a higher quality trail camera at a comparable cost.,[object Object]
The Porter’s Five,[object Object],Potential Entrants,[object Object],Industry Competitors,[object Object],Rivalry Among Firms,[object Object],Suppliers,[object Object],Buyers,[object Object],Substitutes,[object Object]
Demographic,[object Object],Can be used to scout all kinds of quarry including:,[object Object],Waterfowl,[object Object],Small game,[object Object],Big game ,[object Object],Deer hunters will be the primary demographic.,[object Object],Other Uses:,[object Object],Bird watchers,[object Object],Pest monitoring,[object Object],Security,[object Object],Hunters and outdoor enthusiasts will enjoy the multi dimensional uses of the Camtrap product line.,[object Object],Homebrew Trail Camera Chat is the companion website to the Camtrap team.  ,[object Object],According to the site, of the 50 members participating in this survey, all of them were male.,[object Object],Range: 22-65,[object Object],Average: 45.8 years,[object Object]
Duluth Boat Show (Feb 21),[object Object],On February 21 of this year, the team at Camtrap attended the Duluth Boat, Sport and Travel Show and interviewed the potential demographic about their familiarity, ownership, and use of trail cameras.,[object Object]
Demographic,[object Object]
Demographic,[object Object],According to deerhunting411, there are roughly 1.6 million fishermanin Minnesota, from which nearly 33% also hunt. This is consistent with our data. Of all the fisherman that we interviewed at the boat show, 38% of them also hunted. This is very close to deerhunting411’s numbers with the fisherman’s subdivision of our primary demographic of deer hunters (“State Facts About Hunting” 2007).,[object Object]
Break-Even Analysis,[object Object]
Break-Even Analysis,[object Object]
Marketing Tactics,[object Object],Immediate  Strategy,[object Object],Word of Mouth,[object Object],Brochures – Outdoor Shows,[object Object],Future Strategy,[object Object],Print,[object Object],Duluth Tribune,[object Object],Radio,[object Object],KQDS (94.9),[object Object],WWAX  Top 40 (92.1),[object Object],KKCB Country (105.1),[object Object],Local Television ,[object Object],Internet,[object Object]
Conclusion,[object Object]
Conclusion,[object Object],We must work hard,[object Object],We must connect with our Target Market,[object Object],Effective Marketing,[object Object],Sound grasp on finances,[object Object],Provide excellent service that will be expected by our customers,[object Object],Sell sell sell,[object Object]

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