1. The Golden Rectangle
The Golden Ratio Used In
Graphic Design
By Sarah Barden and Josh Simpson

2. The Ratio: (a+b)/a = a/b

3. The Rectangle:
 BA is a golden
rectangle
 B is a perfect square
 A is a smaller
rectangle
 A is proportional to
BA
 Thus, A is also a
golden rectangle

4. Why is it special?
 Golden Ratio- creates rectangles with
special proportions.
 Golden Rectangle- most visually
appealing rectangle.
 Appear perfect.
 A Square and smaller, proportional
rectangle always exist inside.

5. Graphic Design & Rectangles
 3:5
 2:3:5 (size of most business card)
 Layouts- create definite units
 Variety of rectangles add interest
 “Perfection”
 Comfortable, familiar, appealing.
 Use to simplify or structure.