I’m Ahmed Abdel Rahman, aka Ahmed Barkhia, and my personal aim is to help people understanding how to be confident with their virtual identity. In this workshop I’ll show you why is important to have and setup correctly your LinkedIn account.
1. Make your skills and your career visible through the professional social network
- Ahmed Barkhia
For Beginners
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INTRODUCTION - HELLO
Hey Ya!
Welcome to my LinkedIn workshop
I’m Ahmed Abdel Rahman, aka Ahmed Barkhia, and my
personal aim is to help people understanding how to be
confident with their virtual identity.
In this workshop I’ll show you why is important to have and
setup correctly your LinkedIn account.
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TABLE OF CONTENTS - OUR AGENDA
LinkedIn Test
Do you know LinkedIn?
1
LinkedIn Inside
We go in depth
2
Summary
Love at first sight
3
Endorsement
Your best skills
4
Recommendation
What they say about you
5
Groups
Cross-fertilisation
6
Q & A
Don’t hesitate
7
Break
10 Minutes
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VIDEO - WHAT IS LINKEDIN
Discover what is LinkedIn and how can you use it
If you have an online resume it will be visible to everyone
What is LinkedIn?
Professional Social Network
Resume Online
Direct connection with companies
More info
Add video, document, link
Get endorsement for your skills
Resume in different languages
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MAPS - SOME DETAILS
LinkedIn is one of the most popular Social Networking site
Share personal knowledge about your area of expertise and grow your network
WHOLE WORLD
over 347 million users
Online Recruiting
Gold Connections
Professional articles
Groups
Company Pages
WHAT YOU CAN DO THERE
Put yourself in the Blue Ocean
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HOW IT WORKS - THIS IS WHAT YOU GET
The strategy that makes the difference
Key functionalities
Researching
Know the people and their role
before an interview
Professional Updates
Discover new methods and all
the news of your industry
Stats
How much you are influential,
how your role is valued and
useful connections
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RESUME DETAILS - 5 IMPORTANT THINGS
5 things to never forget
Be focussed on your personal branding
PROFILE
SKILLS
PICTURE
EXPERIENCE
SUMMARY
Your LinkedIn Profile
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SETUP STEPS - STEP BY STEP IT WILL SET
Summary
Bio
Picture
This is Us
Experience
Highlighted
Groups
Influencers, Companies, News
Skills & Endorsements
Statistics
Recommendations
What they say
Connections ReadyEducationSignup
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SUMMARY - SET THE SCENE
1. Who do you want to reach with your summary?
2. Who is your ideal audience?
3. What do you want them to learn or do?
4. How do you want them to feel?
The most powerful personal branding tool you have
The summary will likely be read by more people than any other form
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Your most important accomplishments.
“I saved my company $500k in returned products by ensuring customer
satisfaction on the front-end of the transaction; I built our first world-class
customer service team from the ground up.”
SUMMARY - GATHER YOUR RAW CONTENT
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Your Superpowers
“I can assemble seemingly disparate facts into a cohesive, tangible story,” or
“I inspire and engage even the most skeptical client.”
SUMMARY - GATHER YOUR RAW CONTENT
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Fact, figures and stats
“I ran five marathons in five different countries; I speak three languages and
travel to five continents every year; I worked in six different areas of the
business before becoming the head of sales.”
SUMMARY - GATHER YOUR RAW CONTENT
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Differentiation
“I do my best work from 6 a.m.-8 a.m. before anyone gets to the office.”
“Acknowledging others is important to me, so I like to type personal thank-
you messages to team members and colleagues on the typewriter I was
given on my 16th birthday.”
SUMMARY - GATHER YOUR RAW CONTENT
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SUMMARY - PUT IT ALL TOGETHER
1. Start with a bang. You want the reader knows more, so you need to start with something attracting.
2. Fill in the details, weaving elements from the various steps into a compelling narrative about the
brand called You.
3. Then close with a call to action.
Ready to writing the perfect LinkedIn summary
Remember, your summary needs to be 2,000 or fewer characters.
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PICTURE - PICKING THE RIGHT ONE
Follow this exact process to build perfect picture
Your first chance to make a good impression
Looks like you
Make sure your LinkedIn
profile picture is up-to-
date and reflects how you
look on a daily basis –
your hair, glasses,
makeup, etc.
Show your face
Crop the picture from the
top of your shoulders to
just above your head so
that your face fills the
frame and shows off that
pretty smile.
The right expression
Smile with your eyes. You
want to appear warm and
friendly. That way, people
will be able to imagine
h a v i n g a p l e a s a n t
conversation with you.
Dress Code
Wear clothes that
match the level of
dressiness at your
office. You don’t want
t o b e o v e r o r
underdressed.
Background
Keep the background
simple so that you are
the focal point. you
don’t want anything to
distract from your face.
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EXPERIENCE - TRUST FROM THE PAST
1. Link your job to the company
2. Start with an overview
3. Use action words
4. Use keywords
5. Keep it clear and concise
6. Use the correct tenses
7. Don't overdo the bullets
8. Frontload your achievements
9. Check for spelling and grammar
10. Link other sections to your job
11. Ask for recommendations
12. Add supporting information
Storytelling about your work experience
Remember that 12 tips
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RECOMMENDATION - HONORS ON THE JOB
Recommendations Vs. Endorsements
It’s important to understand the LinkedIn language
Endorsements are less specific. These are more vague virtual thumbs-ups that your connections can give you to
supposedly authenticate your experiences.
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RECOMMENDATION - HONORS ON THE JOB
Recommendations Vs. Endorsements
It’s important to understand the LinkedIn language
Recommendations are more reputable than endorsements because a connection actually has to write something
about your professional qualifications. Including recommendations on your LinkedIn profile can add value,
especially if you are job hunting.
“Susanne was such a pleasure to work with. Her smiling face and enthusiasm lit up our office every day.
I would definitely recommend her to anyone who wants to hire her!”
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RECOMMENDATION - HONORS ON THE JOB
Ask for recommendations
Don’t be shy that will be useful for your career
“Hi Blake, I hope everything’s going well in Texas! I’m writing to ask if you’d be willing to write a LinkedIn
recommendation for me that highlights my crisis communications skills. Ideally, I’d love for you to outline the
experience you had with me through the Cleanweb Italy initiative last year in Rome. I’m working hard to transition
into a senior communications role, and most of the employers I’m considering put a strong focus on crisis
communications.”
TIPS
• Request Specific Details
• Ask a Teammate
• Collect a Variety of Recommendations
• Look Outside the Workplace
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GROUPS - THE WAY TO GROW YOUR NETWORK
Boost your profile and grow your professional network
Extend your network and your knowledge through LinkedIn Groups
Post Questions
Involve the community
Specific Field
You may find the perfect job
Share Content
Great way to brand yourself
Create Group
You may create your own
Key Functionalities
How to use it
Discussions
Meet valuable people
New Connections
Benefit of knowing that people
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READY - BUCKLE UP
Initial Boost
Start Process
Setup your profile
Mid Process
Connect to the people
Final Process
Update your profile
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FOLLOW US
GET IN TOUCH WITH US
Go Ahead, Don’t Hesitate!
Ahmed Barkhia @AhmedBarkhia /AhmedBarkhia /AhmedAbdelRahman
CALL - +971 56 625 0316
me@ahmedbarkhia.co
- SOCIAL NETWORKS / PHONE