1. Cox Media Group Ohio

2. CMG Ohio Reaches Consumers and Business Leaders Throughout the Dayton and Cincinnati Regions

3. Readership of CMG Ohio’s Newspapers 750,200 694,500 617,700 502,500 Base: Adults in the Dayton DMA plus Butler and Warren Counties; 1,076,900; Sample: 2,146 Source: 2010 Scarborough Research, Release 1 Note: Weekday, Sunday, and Websites include DDN, SNS MJ and HJN 30-day Readership includes: DDN, SNS, HJN, MJ, WS, PJ, OP, and FE in print

4. CMG Ohio’s Newspaper Audience Demographics Note: Percentages may not add up to 100 due to rounding. Base: Adults in the Dayton DMA plus Butler and Warren Counties; 1,076,900; Sample: 2,146 Source: 2010 Scarborough Research, Release 1

5. CMG Ohio’s Newspaper Web Sites Enhance Your Newspaper Advertising CMG Ohio’s Newspaper websites deliver an audience that complements those reading the printed newspaper. DaytonDailyNews.com visitors tend to be aged 18-54, with household incomes of 50,000+, have some undergraduate and/or post graduate education, be married, and employed full-time. Reach A Growing Online Audience: Source: 2008 Dayton RBS Study & 2010 Site Catalyst, 3rd Qtr Avg (Jul-Sep)

6. Visits Page Views CMG Ohio’s Newspaper Overall Website Growth in the Past 2 Years Daily E-Paper, Weekly E-Paper, and Classified Sites In the past 2 years, Monthly Page Views have increased by 67% and Monthly Visits have increased by 38% Source: 2008-2010 Site Catalyst

7. Daytime is Our Primetime Nearly 6 out of 10 of CMG Ohio’s Newspaper websites page views are during primetime business hours (8:00 am - 4:00 pm). 56% Page Views Source: Site Catalyst (December 2010)

9. Online Reach

10. Platforms & Products

11. National Sales

12. International Brands

13. High Quality Local Content

14. Offline Distribution

15. Local Community

16. Local Sales

17. Strong Local BrandsYahoo! Strengths Newspaper Strengths

18. Content Search Clicks Ad Clicks What Makes Up BT Search BT A multitude of actions make up a user’s behavioral profile.

19. Dayton Daily News A two-time Pulitzer Prize-winning daily purchased in 1898 by Ohio Governor James M. Cox, the Dayton Daily News reigns as the first Cox Ohio Publishing newspaper. A significantly higher percentage of adults in Dayton are reading newspapers in print and online, especially when compared to local markets and markets of comparable size. Dayton ranks twentieth nationally in newspaper readership!* DaytonDailyNews.com is available 24 hours a day, 7-days a week. Our website features the latest breaking local news, sports, and entertainment information including blogs from readers’ favorite columnists, opinions, and more. *Source: 2009 Scarborough

20. Readership of the Dayton Daily News 509,400 475,100 438,600 364,600 Base: Adults in the Dayton NDM: 644,300; Sample: 1,453 Source: 2010 Scarborough Research, Release 1

21. Dayton Daily News Audience Demographics Note: Percentages may not add up to 100 due to rounding. Base: Adults in the Dayton NDM; 644,300; Sample: 1,453 Source: 2010 Scarborough Research, Release 1

23. Your ad will appear in an award-winning newspaper, filled with local and regional information readers want and need.Chart sources: 2010 Claritas, 2010 Internal circulation records

24. The Neighbors Zones

26. Local economic impact of WPAFB: $5.1 billion*

27. Average WPAFB personnel income: $74,700 (military $48,500, civilian $86,600)*

28. Total number of WPAFB personnel: 27,400 (19,600 are civilian)*

29. 74% of civilian employees have white collar jobs (53% of these have a bachelor’s degree or higher)**

30. Average length of service for civilian employees is 14.7 years***Source: 2009 WPAFB Economic Impact Analysis Report **Source: 2010 Air Force Personnel Services

32. Monthly Glossy Full-Color Magazine Direct Mailed to 7,000 of the areas business owners, leaders and stakeholders, this publication reaches 3.8 readers per copy.

33. Online B2B Channel Located onDaytonDailyNews.com, this channel averages 275,300 page views a month giving visitors local business news coverage and information.

34. Daily Business Headlines E-mail Weekday morning DaytonB2B brief and the most comprehensive and timely breaking local business news alerts to our opt in e-mail list. Base: Adults in the Dayton NDM; n=1,269 Sources: 2008 Dayton RBS Study; 4th Qtr 2010 Site Catalyst

35. At Home At Home isa high end tabloid publication, mailed to target zip codes with households that meet or exceed $300K in value, focusing on home design trends and suburban way of life.

37. have a college education or greater

38. be single

39. have household incomes between $40,000 and $75,000.Monthly Site Traffic Page Views: 963,000 Visits: 127,600 Time Spent per Visit: 8.04 minutes Total Minutes on Site: 1,030,100 Source: 2008 Dayton RBS Study and 2010 Site Catalyst: 4th Qtr Avg (Oct-Dec)

41. We will work with you to use our printing and ink jet capabilities, our distribution network, and our turnkey development capabilities to find the best and most cost effective message delivery systems

42. You will have access to our extensive demographic research, and strong design talent to build an engaging and cost-effective campaign to grow your business, promote an event or extend your brand

43. In addition to our standard pricing options for direct mail, we offer many custom size options, list management and acquisition services, and many ways to increase the effectiveness of your advertising budget. Plus our direct mail creative services are free of charge*.*Certain terms apply. See your Media Consultant for more details.

44. Springfield News-Sun Winner of nearly 100 Ohio Associated Press Awards including a General Excellence Award from Ohio Associated Press. Springfield’s daily newspaper has been serving residents of Clark and Champaign counties since 1817. Over 80% of adults in Clark County read the Springfield News-Sun over the course of a month*. *Source: 2010 Scarborough, Release 1

45. Readership of the Springfield News-Sun 85,700 80,800 78,600 63,200 Base: Adults in Clark County; 107,000; Sample: 252 Source: 2010 Scarborough Research, Release 1

46. Springfield News-Sun Audience Demographics Note: Percentages may not add up to 100 due to rounding. Base: Adults in Clark County; 107,000; Sample: 252 Source: 2010 Scarborough Research, Release 1

48. Glossy magazine with LOCAL business news and information, profiles of key people and organizations, local networking, updates on development opportunities, financing and labor laws, topical discussion forums and much more.

50. Medical Services Used by Greater Dayton Area Residents Base: Adults in the Dayton DMA; plus Butler and Warren Counties: 1,352,400; Sample: 2,464 Source: 2010 Scarborough Research, Release 1 Note :Medical Services Used at Hospitals for past 3 years

51. Readership of Premier Customers in the Dayton Daily News Readership Market 154,300 127,700 Base: Adults in the DDN NDM who have visited Good Sam, MVH, or UVMC in the past 3 years: 215,000; Sample: 1,453 Source: 2010 Scarborough Research, Release 1

52. CMG Ohio Readership of Adults who have Visited Atrium/Middletown Regional 55,800 35,500 Base: Adults who have visited Atrium Medical Center in the past 3 years: 74,400; Sample: 85 Source: 2010 Scarborough Research, Release 1

53. The Cincinnati DMA

54. Readership of CMG Ohio’s Northern Cincinnati Newspapers 256,700 249,700 136,100 124,900 Base: Adults in Butler and Warren Counties; 433,300; Sample: 501 Source: 2010 Scarborough Research, Release 1 Note: Weekday, Sunday, and Websites include only MJ and HJN 30-day Readership includes: HJN, MJ, WS, PJ, OP, and FE in print

55. Demographics of CMG Ohio’s Northern Cincinnati Newspapers Note: Percentages may not add up to 100 due to rounding 30-day audience included MJ, HJN, PJ, WS, OP and FE in print with 30 days of HJN.com and MJ.com Base: Adults in Butler and Warren Counties; 433,300; Sample 501 Source: 2010 Scarborough Research, Release 1

56. CMG Ohio Reaches Northern Cincinnati Better Than Its Closest Metro Competitor 180,500 211,000 249,700 147,400 CMG Ohio reach includes: JournalNews, Middletown Journal, Oxford Press, Fairfield Echo, Pulse-Journal, & Western Star. Enquirer reach includes: Cincinnati Enquirer. Base: Adults in Butler and Warren Counties; 433,300; Sample: 501 Source: 2010 Scarborough Research, Release 1

57. CMG Ohio Reaches Butler and Warren Counties Better Than Its Closest Metro Competitor 83,900 (19%) adults read only the Enquirer in print 74,100 (17%) adults read both in print 141,400 (33%) adults read only Cox Ohio Print Products 68% of adults in Butler and Warren Counties read CMG Ohio Newspapers or the Enquirer in print each month CMG Ohio reach includes: JournalNews, Middletown Journal, Oxford Press, Fairfield Echo, Pulse-Journal, & Western Star. Enquirer reach includes: Cincinnati Enquirer. Base: Adults in Butler and Warren Counties; 433,300; Sample: 501 Source: 2010 Scarborough Research, Release 1

58. Hamilton JournalNews The JournalNews has been bringing award-winning news and information to readers in the Hamilton area since 1886. More than once it has been named Best Newspaper in Ohio by The Ohio Society of Professional Journalists for its circulation. The paper has also received First Place General Excellence Award by the Associated Press. Journal-News.com is available 24 hours a day, 7-days a week featuring local breaking news from Hamilton, Fairfield and Liberty Township.

59. Readership of the Hamilton JournalNews 66,700 58,800 45,600 43,500 Base: Adults in the HJN NDM; 97,600; Sample: 113 Source: 2010 Scarborough Research, Release 1

60. The Middletown Journal Since 1857, this award-winning morning newspaper has served residents in Butler and Warren counties, and has been recognized by the Associated Press for photography, sports and headline writing. It has also has won first place awards from the Associated Press for Breaking News, Best Feature Writer and Best Sports Radio. MiddletownJournal.com is available 24 hours a day, 7-days a week featuring local breaking news from Middletown, Monroe, Trenton and Franklin.

61. Readership of the Middletown Journal 67,000 65,600 55,100 51,500 Base: Adults in the MJ NDM; 110,500; Sample: 123 Source: 2010 Scarborough Research, Release 1

62. The Pulse~Journal The Pulse-Journal weekly newspaper publishes five editions each week and is delivered free to homes once every week, just before the weekend. It has been named Newspaper of the Year as well as Best Local Community Website by Suburban Newspapers of America, as well as Best Non-Daily Newspaper in the nation by Inland Press Foundation. Editions include: West Chester Edition: 45069, 45241 Mason Edition: 45040 Kings & Little Miami Edition: 45034, 45039, 45140, 45152, 45065 Liberty Twp. Edition: 45011, 45044 Monroe Edition: 45050

63. Reach of The Pulse~Journal The Pulse-Journal reaches 66%+ (77,500 adults) of its footprint each month. *West Chester and Liberty Twp. are now separate editorial editions +Does not include new Monroe Edition Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit Report ending March 31, 2010

64. The Western Star The Western Star is Ohio’s oldest weekly paper and provides in-depth coverage of historic Lebanon and the surrounding area in Warren County. Named Best Newspaper in the Nation by the Inland Press Foundation, with phenomenal growth in the region, it is rich in heritage and opportunity at the same time. The Western Star reaches 67% of adults in print every month! Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit report ended March 31, 2010

65. The Fairfield Echo The Fairfield Echo is a free weekly newspaper delivered to the highly desirable households of Fairfield and Fairfield Township. It has been recognized as the Best Non-Daily Newspaper in Ohio by the Cleveland Press Club. Fairfield and Fairfield Township have consistently been one of the region’s hottest growth areas. The Fairfield Echo reaches 63% of adults in print every month! Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit Report ending March 31, 2010

66. The Oxford Press The Oxford Press is a paid weekly published for full-time residents of the college town of Oxford, home of the prestigious Miami University. This outstanding newspaper earned the Ohio Newspaper Show’s General Excellence Award, three First Place Hooper Awards from the Ohio Newspaper Association, and a Best of Cox award for Division 2 in the non-daily category. The Oxford Press reaches nearly 11,000 adults in print every month! Source: 2008 Scarborough, R2 ABC Audit Report ending March 30, 2009

68. In-depth profiles of key organizations and leaders