My perspective on location-based services as presented at mashup* Being Location Aware on 19th March 2009.
You can find out more on this blog post, including more on location privacy: http://is.gd/oJmA
You can find me on Twitter:
http://twitter.com/ahousley
Thanks,
Alex
1. “Are we nearly
there yet?”
Alex Housley
mashup* - Being-Location-Aware @ Ogilvy UK
19th March 2009
Friday, March 20, 2009
2. LBS in 2004
• Higher Cost - location lookup, data usage
• Lower Usability - small screen size, UI flexibility
• Less Awareness
• of social software
• of location based services
Friday, March 20, 2009
16. Absolutely
everything*
*well, not quite everybody
Friday, March 20, 2009
17. Platform War
• 800m app downloads from 13.7m iPhone users.
• 3.2 billion people with mobile phones.
• New devices, location-aware SDKs, app stores...
• Great news for LBS developers - be excited :-)
Friday, March 20, 2009
24. So, where’s the money?
• The location based services
opportunity is huge!
• Location is a commodity.
• Lower barriers to entry.
Friday, March 20, 2009
25. So, where’s the money?
• Free isn’t always the best price.
• Subscription.
• Advertising - hyper-local is the future.
• By-products - data, APIs, unique to your business...
Friday, March 20, 2009
26. Partner FTW
• Don’t reinvent the wheel.
• Find a niche and differentiate.
• Consume great APIs & Frameworks
(Rummble API, Google Geolocation, Y!OS, Virtual Earth, Skyhook XPS)
• Work together.
Friday, March 20, 2009
28. “The future is relevance; the
context of not only where I am
but what I’m doing, who I am,
where I will be.” - AJS
Friday, March 20, 2009
29. Mr T on Mobile:
http://bit.ly/mrtmobile
Thanks!
Friday, March 20, 2009
Editor's Notes
I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.
I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.
I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.
I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.
Paid customers usually give an app / service more time.
Rummble’s free app experienced 30% drop off on subscription / sign up.
The free app generated more bad reviews.