ABOUT UNILEVER

1. Adding
vitality
to the life

2. Contents
• Introduction
• History ( origin )
• Vision
• Brands
• Performance
• Opportunities
• Consumers
• Social responsibility
• Strategies
• Partnership
• Competitors
• Global management team

3. Introduction
Unilever is an Anglo-Dutch multinational
consumer goods company and its co-headquarter
is located in England. Its products
include Food, beverages, Cleaning agents and
personal care products. It is the world’s Third
largest consumer goods company. It owns over
400 brands and its products are available in
around 190 countries.

4. History
William Hesketh lever founded
“LEVER BROTHERS”
in 1885 and in 1887 the
produced the first laundry
soap of the earth called
SUNLIGHT . A palm oil
was major raw material for
soaps so in 1911 the company
received a concession for
7,50,000 hectares of forest in
Congo .
UNLILEVER was founded
in 1929 by the merger of the
British soap maker. When
margarine union and leaver
brother’s unite after than
Unilever is formed. The word
UNI is taken from margarine
and LEVER is taken from
lever brother’s.

5. Vision
 Unilever works to create a better
future every day.
 They work for the people to feel
them good and get more out of life
with brands that made their life
easy and simple.
 We meet everyday needs for
nutrition, hygiene and personal care
with products that facilitate people in
their lives.
 We develop the new ways that
helps them to double the size of their
company

6. Brands
Top brands on which
unilever focuses more
=75 % of unilever’s
sales

7. Performance
Unilever had a total turnover of €49.797 billion of which
36% was from Personal Care, 27% from Foods, 19% from
Refreshment and 18% from Home Care
In America
€ 15 billion
Western europe
€ 14 billion
Other parts of world
€ 21 billion turnover

8. Opportunities
We are giving best opportunities to our
employees. Our top tier mangers are of from
six different countries. More than
2,00,000 employees are woking
with the unilever.

9. Categories
Unilever made 4 types of brands
Savoury & dressings
Knorr snacks,
mayonnaise, salad
dressings, olive oil
Personal care
Dove body wash Rexona
, Axe , Sunsilk , Vaseline,
Lux
Home care & other Ice creams & beverages
Vim ,Ariel, Surf , Comfort Wall’s , Magnum , Lipton

10. Consumers
• Approximately 2.5 BILLION
people uses our products
daily
• Approx 5.3 billion are
invested ion advertisements .
• Approx 891 Billion are
invested in research &
development department

11. Social responsibility
Unilever has been criticized by Greenpeace for causing
deforestation .Green peace criticized unilever in
2008 for buying palm from suppliers that are
damaging the Indonesia's forest.
unilever improves eco-efficiency in
factories. 41 % reduction in
carbon dioxide from energy.
73 % reduction in total waste.
Nearly 17 million school meals delivered
to 80,000 children In 2009 through
our partnership with the World Food Programme

12. Helping society
• 133 million people reached by Lifebuoy
handwashing programmes since 2002
• 15 million people in 3 million households in
India provided with safe drinking water
through Pureit
• 44% of our products in line with
internationally accepted guidelines for
saturated and trans fats, sugar and salt
• Nearly 17 million school meals delivered to
80,000 children in 2009 through our
partnership with the World Food
Programme
• 45,000 women entrepreneurs reach 3
million consumers in 100,000 Indian
villages selling Unilever products door to
door

13. Strategy
BOD ( Bottom of the pyramid )
To reach products to the poor people (Adds more profit)

14. 14
12
10
8
6
4
2
0
Black tea Tomatoes Garlic Palm oil Sunflower
oil
Rapid seed
Shares of world volume
Shares

15. Chart
Approx 2,00,000
employees at the
end of the year
More than 400
products
20 nationalities
among the top
tier managers
€ 89 million
invested in
Community
programmes
€891
million
invested in R
& D
Approx 190 countries
in which products are sold
€5.3 billion
Invested on
advertisements

16. Partnership
UNILEVER manages a number of organizations

17. Global partnerships
UN World Food Programme:
to feed hungry children and
improve their nutrition
FDI World Dental Federation:
to improve oral health
World Heart Federation:
to promote heart health UN Global Compact: to
align business operations and
strategies in the areas of human
rights, labour, environment and
anti-corruption

18. Competitors
The biggest International competitors of unilever are
NESTLE , Procter and GMABLE. It also faces competition in local
markets or specific products from numerous companies
including PepsiCo Benckiser and many more …etc

19. Innovation
Unilever is a world leader in
R & D
● €891 million invested in R&D in 2009
● More than 6,000 R&D professionals
● 6 strategic R&D laboratories delivering
groundbreaking technologies
● 31 major development centres developing and
implementing product innovations

20. Chief Executive Officer
Paul Polman