KUTADGU Communications Consultancy - Istanbul Corporate Profile

1. Corporate Profile
November 2012

2. Company Information
Providing services in Istanbul since 2007
Founder: Ahter Kutadgu, Managing Partner
Independent communications consultancy firm
Consultant staff: 4
Operatives: 12
Liasion Offices: Ankara and Izmir
Cooperations: Worldcom, Weber Shandwick, FTI

3. Expertise
Corporate reputation management
Media relations
Crisis communications
Public affairs
Stakeholder engagement
Marketing communications
Internal communications
Social networks strategies

4. Managing Partner
Ahter Kutadgu
Istanbul University Law School, 1987
Professional background:
Legal Advisor, DITAS (Marine Services)
Legal and Regulatory Affairs Mananger, Mobil Oil Turkey
General Counsel and Board Member, Unilever Turkey
Corporate Affairs Director and Board Member, Nestle Turkey
Group Corporate Comnunications Director, Sabanci Holding
Vice President (Corporate Affairs), Turk Telekom

5. Consultants
Burak Tezcan Cemil Basa
Senior Consultant Senior Consultant
Graduated from İstanbul Erkek High Graduated with Honors from Bursa
School and Marmara University, he Anadolu Lisesi and Advanced Placement
completed his graduate degree in “Sports degree from Greenwich High School
Management”; worked for leading (Greenwich, CT), Communications from
agencies and various media companies University of Connecticut, B.A Ege
before joining Kutadgu. University American Literature. After 10
years of various posts in Turkey’s leading
media group Sabah – ATV, started a
career in communications consultancy
with focus on brand management and
corporate communications.

6. Media Relations
Reha Tartici Meral Gundogdu
Senior Media Consultant Media Consultant
Graduated from İstanbul University Graduated from Istanbul University
Economy School after Saint Joseph School of Communications. Worked as a
French High School (1991). Worked for reporters and an editor for various
Kanal6, ATV, NTV, CNBC-e and StarTV
nationwide newspapers. Following a
as a director (1992-2001); for NTV and
CNBC-e as Technical Operation Manager career change, she has been a media
and Executive & Broadcasting consultant for leading agencies before
Committee Member. He has worked as a joining the team.
communications director for various
companies before joining Kutadgu. He is
a Lecturer on Marketing at Istanbul
University.

7. Communications Team
4 senior communication executives
3 junior communication executives
1 social networks and digital consultant
2 media relations executives
2 administrative employees

8. Business Model
Communications is a management function.
We benchmark our services with results.
We deliver on time and meet deadlines.
We are always accessible.
We are open to discussion.
Our combined expertise and experience:
Over 125 years of combined expertise and experience
Services for more than 300 companies

9. Communications Model
Define Business Objectives & Strategy
Research Reputation and Competitor Survey
Analyze SWOT and PEST
Designate Communication Objectives
Build Positioning & Key Messages
Reach Stakeholders
Engineer Messages
Formulate Strategy
Execute Action Plan

10. Business and Industry Experience
Reputation Management and Corporate Affairs
Telecommunications
Finance and insurance
Healthcare and pharmaceuticals
FMCG, food and agriculture
Energy, utilities and infrastructure
Arts and culture

11. Highlights
Reputation Management and Corporate Affairs
Our corporate reputation 3M
management and corporate AVIVA Sigorta Turkey
affairs initiatives. Barilla
Red Bull
Doruk Group
Limak
Kimberly-Clark
Turk Telekom
Unilever
Nestle
Sabanci Holding

12. Highlights
Telecommunications
Most dynamic business in Turk Telekom
Turkey and we have been Avea
very active. TTNET
Sony Ericsson
Turkcell Telcom
Koc Bilgi Group

13. Highlights
Finance and Insurance
Money never sleeps. AVIVA Sigorta Turkey
We are always awake for our SAB Miller
clients as well. Cerberus Capital
TEB BNP Paribas
Fortis

14. Highlights
Healthcare and Pharmaceuticals
In a market where healthcare Lilly:
communication is extremely Diabetes communication
limited, we sometimes have to strategy.
work magic.
Novo Nordisk:
Stakeholder communication for
price regulation issues.
Boehringer Ingelheim
Actavis

15. Highlights
FMCG, Food and Agriculture
Our most delicious Barilla
experiences. Doruk Group Holding
McDonald’s
Efes Pilsen
Kraft Foods
Colgate Palmolive Turkey
Nestle
Unilever

16. Highlights
Energy, Utilities and Infrastructure
Larger the project, greater the Eurasia Tunnel: The first
excitement. stakeholder engagement program
in Turkey
OMV Turkey
Petrol Ofisi
UNIT Group

17. Highlights
Arts and Culture
Arts and culture communications Bank of America Merrill Lynch
have become a tradition for us. Art Conservation Project in Turkey
Gaze Exhibiton in Istanbul Modern
Limak Holding:
Presidential Symphonic Orchestra
sponsorship communication
Cermodern Contemporary Art
Museum in Ankara
Sabancı Holding
«Picasso in Istanbul»

18. Current clients

19. Project based clients

20. Our partners so far…
Our gratitude and thanks to our previous partners,
for they have helped us grow and gain immeasurable experience.

21. Please click the button above to send us an email
Caferaga mh. Safa sk. N:6 34710 | Kadikoy | Istanbul | Turkey
T: +90 216 348 4444
F: +90 216 348 4446