Product placements in Movies
•Download as PPT, PDF•
2 likes•6,617 views
Product placement is an advertising technique where brands pay to have their products featured in movies, television shows, and other media. It allows brands free exposure to large audiences in an unobtrusive way. Some examples of expensive but effective product placements include James Bond driving a Ford Mondeo for 3 minutes at a cost of $78,000 per second to Ford, and the appearance of FedEx in Castaway boosting the brand's awareness internationally despite FedEx not paying for the placement. Product placements can significantly increase sales, as seen with the placements of Etch-A-Sketch and Mr. Potato Head in Toy Story.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (15)
Similar to Product placements in Movies
Similar to Product placements in Movies (20)
More from Aiden Yeh
More from Aiden Yeh (20)
Recently uploaded
Recently uploaded (20)
Product placements in Movies
- 1. http://www.quickmeme.com/meme/3q0k9i Aiden Yeh Wenzao Ursuline University of Languages
- 2. What is Product Placement? • noun • 1. a practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in films and television programmes. "product placement is common practice in American movies"
- 3. • An advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media. Read more: http://www.businessdictionary.com/definition/product-placement.html#ixzz2mO3DBRyI
- 4. http://advertising.about.com/od/advertisingglossary/g/Product-Placement-Advertising.htm • Also known as embedded marketing or advertising, it has been around for decades, but marketers have become much more sophisticated in the way they use it.
- 5. • Filmdrunk short movie https://www.youtube.com/watch?feature=player_embedded&v=wACBAu9coUU http://www.ramascreen.com/product-placement-in-movies/ A Brief History of Conspicuous Product Placement in Movies
- 6. At what cost? • A recent example of quite costly product placement was the use of the new Ford Mondeo in the James Bond movie Casino Royale. It is reported that Ford paid $14M to have James Bond drive the Mondeo. It was on screen for around 3 minutes, which equates to $78,000 per second! That's more than the average US family makes in 1 year.
- 7. • Product placed in this scene? http://image.guardian.co.uk/sys-images/Arts/Arts_/site_furniture/2008/05/08/Bond460x276.jpg Guess the name of the film?
- 8. http://image.guardian.co.uk/sys-images/Arts/Arts_/site_furniture/2008/05/08/Bond460x276.jpg • The name's Bond, the watch is Omega. Pierce Brosnan and some flagrant brand brandishing Photograph: Omega
- 9. • Film? Product? http://www.theguardian.com/film/filmblog+media/product-placement Loud Product Placement
- 10. Pizza Hut http://www.theguardian.com/film/filmblog+media/product-placement Wayne's World ... product placement gets cheesy. Photograph: PR
- 11. Film? Product?
- 12. The appearance of FedEx branding in the 2000 drama "Castaway" starring Tom Hanks is technically not a product placement since the courier company didn't not pay for the screen time. After the film's release FedEx saw a significant increase in brand awareness in Asia and Europe where brand recognition was low. Read more: http://www.businessinsider.com/15-worst-movie-product-placements-2013-5? Fedex
- 13. Film? Product?
- 14. • "Toy Story's" inclusion of an Etch-A-Sketch boosted sales by an amazing 4,500%. Mr. Potato Head sales saw an 800% increase. http://www.businessinsider.com/15-worst-movie-product-placements-2013-5#toy-storys-inclusion-of-a Film? Product?
- 15. Film? Product? http://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8?op=1
- 16. Mission Impossible/ Apple Powerbook • When the company was struggling in 1996, Jon Holtzman, Apple's marketing manager, made a major deal in which the PowerM Mission: Impossible film. • Although Apple didn't pay for the placement, the film and tech company made an arrangement: In exchange for PowerMac's prominent role, Apple would strongly promote the Watch the Ad here: movie in its ads. https://www.youtube.com/watch?feature=player_embedded&v=26gQATqxE-c http://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8?op=1
- 27. 10)
- 28. • You’ve got Mail! https://www.youtube.com/watch? v=hZ7lFV9Z2hk#t=42 • The Thomas Crown Affair https://www.youtube.com/watch? v=orLcw_eobRM
- 29. Assignment • Choose a local film or TV drama • Identify at least 5 product placements in the episode(s) • You can use Word or Powerpoint Or even Paint) to save your screenshots. Make sure to identify the product in the pictures. And don’t forget to add the name of the film or drama.