097649 M I B P C2009 10 Handbookv1.0

HANDBOOK
[Version 3.0/150609/TED/MDeC]

July 2009 – December 2009

Prepared by Technopreneur & Enterprise Development
Multimedia Development Corporation (MDeC)

HANDBOOK [July – December 2009]

Multimedia Development Corporation Sdn. Bhd. (389346.D)
MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.
Telephone: +603 8315 3000 Fax: 603 8318 8519
Email:clic@mdec.com.my URL: www.mscmalaysia.my

TABLE OF CONTENTS

1.INTRODUCTION...................................................................................................................1
2.OBJECTIVES AND SCOPE OF THE COMPETITION....................................................1
2.1OBJECTIVES..................................................................................................................1
2.2SCOPE........................................................................................................................1
3.COMPETITION CATEGORIES AND PHASE..................................................................2
3.1TWO CATEGORIES..........................................................................................................2
3.2COMPETITION PHASES AND TIMELINE...................................................................................2
3.3REGISTRATION...............................................................................................................3
3.4TRAIN-THE-TRAINERS (TTT).............................................................................................3
3.5SUBMISSION DATE FOR PRE QUALIFICATION..........................................................................3
3.6FINALS AND AWARDS PRESENTATION CEREMONY....................................................................5
4.PRIZE...........................................................................................................................5
4.1THE CHALLENGE TROPHY................................................................................................5
4.2CASH AND VOUCHERS....................................................................................................5
4.3TED DEVELOPMENT PROGRAMME AND PRE-SEED FUNDING .....................................................6
4.4MSC MALAYSIA TECHNOPRENEUR PRE-SEED FUND ...............................................................6
5.COSTS.....................................................................................................................................6
6.GUIDELINES.........................................................................................................................7
6.1TO ENTER THE COMPETITION............................................................................................7
6.2CONFIDENTIALITY AND INTELLECTUAL PROPERTY GUIDELINES......................................................7
6.3ELIGIBILITY...................................................................................................................7
6.4TEAM COMPOSITION.......................................................................................................8
6.5SUBMISSION GUIDELINES..................................................................................................9
6.6PRESENTATION GUIDELINES (FOR FINALS)..............................................................................9
6.7LANGUAGE ...............................................................................................................10
6.8DISQUALIFICATION.......................................................................................................10
6.9TEMPLATES AND OTHER DOCUMENTS FOR DOWNLOAD...........................................................10
7.THE COMPETITION ORGANISING COMMITTEE.....................................................12
8.CONTACT DETAILS..........................................................................................................13
APPENDIX A: LIST OF INVITED IHLS.............................................................................14

HANDBOOK [July – December 2009]

Telephone: +603 8315 3000 Fax: 603 8318 8519
Email:clic@mdec.com.my URL: www.mscmalaysia.my

1. Introduction

Inline with the MSC Malaysia vision to transform Malaysia into a knowledge
economy (K-economy), the MSC Malaysia - IHL Business Plan Competition
(MIBPC) continues to be the nation’s foremost business plan competition that
attracts the innovative minds of Malaysia’s new generation. Challenging their
creativity and capacity in business, science and technology, the aim of the
competition is to create a new genre of successful technology entrepreneurs
(Technopreneurs) that takes charge of their own destinies and create employment
opportunities for the good of the community.

The Multimedia Development Corporation (MDeC) in alliance with the
Institutions of Higher Learning (IHLs) in Malaysia founded the competition in
2004 under the National Unipreneur Development Programme (NUDP), which is
anchored by MDeC’s Technopreneur Development Division (TeDD). TeDD
carries the mission of building an ecosystem for the growth of a critical mass of
sustainable K-based ICT companies that will contribute to high economic growth.

2. Objectives and Scope of the Competition

2.1 Objectives

The objectives of the MIBPC 2009/10 (the Competition) are as follows:-

 To inculcate a culture of Technopreneurship in Institutions of Higher
Learning;

 To provide exposure & knowledge of key competencies required in
becoming a successful technopreneur;

 To encourage students & researchers from diverse backgrounds to
share their business ideas, and form teams that leverage on both
technology and business competencies;

 To identify commercially viable ideas & compelling IP (Intellectual
Property) for development into ICT SMEs.

2.2 Scope

To help realise MSC Malaysia’s objective in growing a vibrant ICT industry, the
competition welcomes business ideas and business plans related to Information
Communications & Technology (ICT) or Bio-Informatics, focusing particularly in
the following three clusters:

HANDBOOK [July – December 2009] 1

Telephone: +603 8315 3000 Fax: 603 8318 8519 Toll Free No:1-800-88-8338 (within Malaysia)
Email: clic@mdec.com.my URL: www.mscmalaysia.my

CMC - Creative Multimedia Content
SSO - Shared Services & Outsourcing
SeS -Software e-Solutions: includes AS – Application Software and MESH
- Mobility Embedded Software & Hardware.

3. Competition Categories and Phase

3.1 Two Categories

The competition is open to all Institutions of Higher Learning in two categories,
namely Business Idea and Business Plan.

The Business Idea category is open to all undergraduate students. A Business Idea
submission has to demonstrate the commercial viability of the idea but does not
require a proof of concept or prototype.

The Business Plan category is open to all Undergraduate and Postgraduate
students, researchers, academic and non-academic personnel. Submission will
include a comprehensive Business Plan detailing the commercial viability and
preferably coupled with a proof of concept or prototype.

3.2 Competition Phases and Timeline

The competition has three (3) Phases as illustrated in the table below with the
respective timelines:

Phase 1: IHL-Level Competitions Timeline

Train-the-Trainers July – August 09

IH IHL Level Competition July – November 09
L-
Top 2 teams chosen to advance to
Le
Pre Qualification:
vel January 09
 1 Business Idea and 1 Business Plan per
IHL

Phase 2: Pre Qualification Timeline

Pre Qualification of top teams from all IHLs by
January 09
a Panel of Judges**

Na Top 14 teams chosen to advance to Finals:
tio  7 Business Ideas and 7 Business Plans from January 09
nal the pool
-
Le
vel Phase 3: Finals Timeline



Day 1 Finals – Business presentation by
March 09
Finalists to Panel of Judges**

Day 2 Announcement of winners and Award
March 09
Presentation Ceremony

** Panel of Judges comprises MDeC and industry.
3.3 Registration

All IHLs that intent to participate in the Competition must register with the
Competition Organising Committee not later that 14 July 2009. Please refer to
Section 9. Contact Details for details on whom to contact for registration.

3.4 Train-the-Trainers (TTT)

A train-the-trainer session will be conducted this year targeting to the Science and
Technology based lecturers.

The objectives of this session are:
To inculcate the spirit of entrepreneurship to the participants with the hope that
they can do the same in their respective IHLs.
To expose the participants to aspects of entrepreneurship covering business and
technology.
To train the participants in advising participating student/researchers for MIBPC.

The TTT session, held over three days, focuses on the following key
considerations for creating a successful ICT venture for their articulation in a
Business Plan:
The key success factors for creating a successful ICT business
Market & technology trends
Business Model
Go-To-Market Model
Sales & Marketing Strategies and Plans
Financial Projections
Funding Requirements & Strategies.
A special invitation to the universities registered for the Competition will be
forwarded for them to take advantage of the course offered.

3.5 Submission Date for Pre Qualification



Actual dates for the submission of Business Ideas and Business Plans for the Pre
Qualification Phase will be determined and announced at a later date.
Participating IHLs will be notified by e-mail and post.



3.6 Finals and Awards Presentation Ceremony

The actual dates for the two-day event will be determined and announced at a
later date. Participating IHLs will be notified by e-mail and post. The Finals of
the MIBPC 2009/10 will be held in the MSC Headquarters, Cyberjaya, Selangor.

Please visit the following website regularly for updates and notifications:

www.technopreneurdevelopment.net.my

4. Prize

4.1 The Challenge Trophy

The MIBPC Challenge Trophy is sponsored by MDeC. The Challenge Trophy is
awarded to each year’s winner to hold for one year before passing on to the
following year’s winner.

4.2 Cash and Vouchers

The table below shows the prizes in cash and vouchers that will be given to the
finalists of the MIBPC 2009/10. Cash prizes will be awarded to all finalists for
both competition categories of the MSC Malaysia – IHL Business Plan
Competition. Additionally, vouchers will be given to the top three winners for
competition categories.

Category Business Idea Business Plan

Cash: RM 5,000 Cash: RM 7,000
GRAND PRIZE
Voucher: RM 3,000 Voucher: RM 3,000

1st Runner Up

2nd Runner Up

Merit Prize #1 Cash: RM 750 Cash: RM 1,000

Merit Prize #2 Cash: RM 750 Cash: RM 1,000



Vouchers entitle the winners to redeem relevant products and/or services from
our main sponsors that will meaningfully support the commercialisation of their
business ventures. For example, hardware, software, development tools,
publications (manuals, guides), training programmes, attendance at conference,
expositions/summits and so on.

4.3TED Development Programme and Pre-Seed Funding

In bringing the finalists and winners closer towards realising the potential of
their ideas and innovation, MDeC thru TED will offer selected teams,
Development Programmes* where they will be able to experience and learn
the basics of technopreneurship. Through this programme they will have
access to our incubation programme and technology labs to further develop
their ideas into prototypes or full-fledge products.

*
Idea Assessment & Enrichment, Business Plan Development, Technopreneur
Competency Training, Business Assessment and Advisory, Group Consulting
and Coaching.

4.4 MSC Malaysia Technopreneur Pre-Seed Fund

All MIBPC 2009/10 finalists winners are encouraged to apply for the MSC
Malaysia Technopreneur Pre-Seed Fund Programme. As part of the prize, the
top five finalists in the Business Plan category will be exempted from the
Evaluation stage of the MSC Malaysia Pre-Seed Fund and be fast-tracked
straight to the Approval Committee. The programme was initiated in RMK9 to
address the funding gap at pre-seed stage. The programme is expected to
boost the development of commercially viable ICT projects and kick start a
chain reaction in the creation of new local K-SMEs in ICT.

5. Costs

The following table depicts the costs that will be borne by the respective
organisation involved in the MIBPC 2009/10.

Train-the-Trainers Costs Borne By
Train-the-Trainers Facilitation MDeC
Train-the-Trainers Logistics and Accommodation IHL
Finals In Cyberjaya Costs Borne By
Travel to / from Cyberjaya for Finals IHL


Accommodation for Finalists IHL
Hotel & Catering MDeC
Event organisation MDeC
Public Relations & Media MDeC
Finals In Putrajaya / Cyberjaya Costs Borne By
Trophies & certificates for Winners MDeC
Souvenirs for Guest-of-Honour, judges, organisers MDeC
Cash prizes & vouchers for Winners Sponsors

6. Guidelines

6.1 To Enter the Competition

To participate in the Competition, your IHL must register your IHL’s participation
by 14 July, 2009. The Competition organiser within your IHL will act as the
liaison with the Competition Organising Committee.

Participation in the Competition by individuals and teams must be under the
auspices of their respective IHLs.

NO FEE is required to participate in the Competition.

6.2 Confidentiality and Intellectual Property Guidelines

The participating teams and their respective IHLs will retain all rights to their
Business Ideas, Business Plans and / or Intellectual Properties.

Copies of Business Ideas and Business Plans submitted for the Pre Qualification
and Finals phases of the Competition will be kept strictly confidential by MDeC
and all judges on the judging panel.

Oral presentations and Q&A sessions during the Finals are open to MDeC, the
organisers, fellow participants and invited guests during the Finals. As such,
MDeC, the organisers and the panel of judges shall not be held responsible for
any information discussed or revealed during the Finals that will likely to enter
the public domain.

6.3 Eligibility



All Business Idea and Business Plan submissions must be in the areas of ICT or
bioinformatics.

The MIBPC 2009/10 is open to all undergraduate students, postgraduate
students, researchers, academic and non-academic personnel of all public and
private IHLs.

Partnering with a foreign researcher or student is allowed as long as 2/3 of the
team composition, production and ownership of the Business Idea or Business
Plan are local.

Adjunct Professors or Visiting Professors are not allowed to participate.

Participating teams must consist of members who are enrolled or employed by
the IHL for the entire duration of this year’s competition from June 2009 through
to December 2009. If for any reason a team member is not registered, resigns,
or terminates his or her enrolment or employment contract with the IHL at any
time during the competition, that team member will automatically be
disqualified from further participating in the competition. However, this does
not necessarily disqualify the entire team.

MIBPC 2009/10 Organising Committee Members are not eligible to participate
in the competition.

Project or product that has obtained the MSC Malaysia pre-seed fund and/ or
commercialised through a company is not eligible to participate in the
competition.

6.4 Team Composition

Business Idea category

Each team must comprise of a maximum of three (3) undergraduate students.
Final year students are highly encouraged to participate as a team member.
This is to ensure that the BI is in a better position to be taken to the next stage
of commercialisation by the team.

Business Plan category

Each team can comprise of a maximum of four (4) members with any
combination of undergraduate, postgraduate students, researchers, academic
and non-academic personnel.



6.5 Submission Guidelines

All Business Idea and Business Plan submissions must be in accordance with the
document templates provided at www.technopreneurdevelopment.net.my.

All submissions must include two (2) sets of hardcopy documents and one (1) set
of softcopy format in either Microsoft Word or Adobe Acrobat PDF formats,
according to the following document settings:
Paper size: A4.
Paper orientation: Portrait (except where the inclusion of tables and
graphs necessitate the landscape format).
Margins: Top and Bottom at 1 inch, Left and Right at 1.25 inches.
Font type: Arial.
Font Size: size 11pt (headings may be of a bigger font size).
Line spacing: Single.

Submissions must adhere to timelines as per Section 4.2 Competition Categories
and Phases.

6.6 Presentation Guidelines (for Finals)

(a) Each team will be given 20 minutes to present its Business Idea or Business
Plan. This will be followed by a 10-minute Q&A session between the
team and the panel of judges.

(b) Time limits will be strictly enforced. During the team presentation, the
presenting team will be alerted five (5) minutes and one (1) minute before
the end of the allocated time of twenty (20) minutes.

(c) All members of the team are encouraged to participate in the formal
presentation of the Business Idea or Business Plan and the Q&A session
that follows. This demonstrates teamwork and appropriate allocation of
focus areas of expertise within the team.

(d) The presentation room will be set up with the following equipment:-

1 LCD Projector 1 Microphone
1 Flipchart 1 Whiteboard



(e) Time limits will be strictly enforced. During the team presentation, the
presenting team will be alerted five (5) minutes and one (1) minute before
the end of the allocated time of twenty (20) minutes.

(f) Teams presenting their Business Plans are allowed to demonstrate their
proof of concept or prototype. However, this must be communicated to
the organisers prior to the presentation day. All equipment and props
required for the demonstration must be provided by the team. All
equipment and props must be set up and dismantled within the allocated
timeframe of twenty (20) minutes for the presentation if the demonstration
is set up on the same day of the presentation. If the demonstration is set
up a day before the presentation day the equipment and props must not
impede the general proceedings of the Finals and presentations by other
teams.

(g) All teams participating in the Finals are allowed to observe all Business
Presentations and Q&A sessions during the Finals.

(h) All Business Presentations are required to be in Microsoft Powerpoint
format. The presentation template can be downloadable from
www.technopreneurdevelopment.net.my.

6.7 Language

English shall be language used for all aspects of the Competition, including for the
submission of Business Ideas and Business Plan and all presentations at the Finals.

6.8 Disqualification

The Competition Organising Committee reserves the right to disqualify any teams
that do not adhere to these guidelines.

6.9 Templates and other Documents for Download

The following templates and documents are available for download at:
www.technopreneurdevelopment.net.my.

 Business Idea (BI)
a) Business Idea Submission Template


b) Business Idea Presentation Template
c) Presentation Evaluation Form (for Judges)

 Business Plan (BP)
a) Business Plan Submission Template
b) Business Plan Financials Template
c) Business Plan Presentation Template
d) Presentation Evaluation Form (for Judges)



7. The Competition Organising Committee

The MIBPC 2009/10 Organising Committee comprises of the following:

 Chairman: Prof. Dr. Ahmad Yusoff Hassan, Universiti Teknikal Melaka

 Deputy
Chairman: Prof. Dr. Ali Khatibi, Management & Science University
Assoc Prof. Datin Norela Nuruddin, Universiti
Teknnologi MARA (MEDEC)

 Advisor: Roslan Bakri Zakaria, Director, Multimedia Development
Corporation

 Secretary: Encik Meor Kamal Azhar, Senior Manager, Multimedia
Development Corporation

 Committee
Members: Coordinators from MIBPC registered IHLs and MDeC
Secretariats.



8. Contact Details

Our Secretariat at MDeC or your individual IHL Secretariats will be happy to
attend to your registration to participate in the Competition or any general
inquiries you may have regarding the Competition.

Please feel free to contact us:

MDeC Secretariat

Suhaila Salleh
 03-8315 3369
 suhaila@mdec.com.my

Josephine Ong
 03-8315 3060
 josephine@mdec.com.my

Khairul Mazwan
 03-8314 1843
 khairulmazwan@mdec.com.my



Appendix A: List of Invited IHLs

The MIBPC 2009/10 is open to all registered students, researchers, academic and
non-academic staffs of all public, Government-linked and private Institutions of
Higher Learning. The following have been invited to participate in the
Competition. However, this does not preclude other IHLs not in the list below
from participating in the Competition.

1. Asia Pacific Institute of Information Technology (APIIT)
2. Asian Institute Medicine, Science and Technology University (AIMST)
3. Binary University College of Management & Entrepreneurship
4. Curtin University of Technology
5. Cyberlynx International University College
6. Cybernetics International University College
7. Help University College
8. International University College Technology Twintech
9. INTI international Uinversity College
10. Islamic Science University of Malaysia
11. Kolej Damansara Utama (KDU)
12. Kuala Lumpur Infrastructure University College (KLIUC)
13. Kuala Lumpur Metropolitan University
14. Lim Kok Wing University College of Creative Technology
15. Malaysian University of Science & Technology (MUST)
16. Management & Science University (MSU)
17. MARA Polytech College
18. Monash University Malaysia
19. Montford University College
20. MTDC Multimedia Academy
21. Open University Malaysia (OUM)
22. SEGi University College
23. Sunway University College
24. Swinburne University of Technology (Sarawak Campus)
25. Taylor’s University College



26. Unity University College
27. Universiti Darul Iman Malaysia (UDM)
28. Universiti Islam Antarabangsa Malaysia (UIA)
29. Universiti Kebangsaan Malaysia (UKM)
30. Universiti Kuala Lumpur (UniKL)
31. Universiti Malaya (UM)
32. Universiti Malaysia Kelantan (UMK)
33. Universiti Malaysia Pahang (UMP)
34. Universiti Malaysia Perlis (UniMAP)
35. Universiti Malaysia Sabah (UMS)
36. Universiti Malaysia Sarawak (UNIMAS)
37. Universiti Malaysia Teknikal Melaka (UTeM)
38. Universiti Malaysia Terengganu (UMT)
39. Universiti Malaysia Tun Hussein Onn (UTHM)
40. Universiti Multimedia (MMU)
41. Universiti Multimedia (MMU) Melaka
42. Universiti Pertahanan Nasional Malaysia (UPNM)
43. Universiti Putra Malaysia (UPM)
44. Universiti Sains Malaysia (USM)
45. Universiti Teknologi Malaysia (UTM)
46. Universiti Teknologi MARA (UiTM)
47. Universiti Teknologi Petronas (UTP)
48. Universiti Tenaga Nasional (UNITEN)
49. Universiti Tun Abdul Razak (UNITAR)
50. Universiti Tunku Abdul Rahman (UTAR)
51. Universiti Utara Malaysia (UUM)
52. University College Sedaya International (UCSI)
53. University Industry Selangor (UniSel)
54. University of Nottingham Malaysia Campus (UniM)
55. Wawasan Open University (WOU)
56. College Damansara Utama (KDU)


57. Tunku Abdul Rahman College (TAR)

- END OF DOCUMENT -



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