1. Go Tell it on the Mountain:
Bringing HIV Policy and
Scientific Advances to your
Community
Aisha Moore, Communications Director, AIDS.gov/JSI
Meico Whitlock, Consultant, AIDS.gov

3. Go Tell it on the
Mountain:
Bringing HIV Policy
and Scientific
Advances to your
Community

4. Activity: Defining your objective
• Get into groups based on the audience you
want to reach
• Complete the People & Objective part of the
sheet provided for you.
• Discuss your objective with others in your
group.
• Write one of your objectives on the large flip
chart paper
• Report out to the group.

5. STRATEGY
• Define your efforts.
• How will your efforts support your objectives?
• And assume you are successful. What will be
different ?

6. Experiential Learning Cycle

7. Things to Consider
• Content
• Mood
• Language
• Your overall communications plan,
organizational culture, and capacity

8. Increased real
feedback and
discussion

10. Build email list.*
* Worth it if your audiences use email

11. Tell your story

13. Connect with like-
minded organizations
and people

15. Connect with
the media

16. Provide real-time
updates

17. Encourage people to
take action
– Volunteer
– Advocate
– Get tested
– What else?

18. Activity: What’s your strategy?
• Stand next to your poster with the objective
• List strategies you feel that will help the
information resonate with your chosen
audience.
• At the sound of the chime move to the next
sheet.
• When you return to your original sheets pick
your top three strategies to report out

19. Let’s Talk
• What are the barriers?
• What are the resources that you need?
• What follow-up would you like to see from
this session?

20. Making this real …
In the next month:
1.Refine your POST worksheet
2.Complete the Project Listen Activity
3.Consider forming a collaboration with
someone else in this room.

22. blog.AIDS.gov
twitter.com/AIDSgov
facebook.com/AIDSgov
flickr.com/AIDSgov
youtube.com/AIDSgov
foursquare.com/AIDSgov
http://m.AIDS.gov
http://locator.AIDS.gov