Innovative Media Strategies: AIDS.gov

PRESENTER Miguel Gomez Director, AIDS.gov Office of HIV/AIDS Policy Special thanks to: Michelle Samplin-Salgado, Josie Halpern-Finnerty, and Read Holman Innovative Media Strategies for Addressing Inequalities in Health February 26, 2009

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… the HIV epidemic is- and has been- worse than previously known…[this is] a wake-up call to all of us in the United States to have authentic conversations about what we need to be doing to end this epidemic… KEVIN FENTON, MD Centers for Disease Control and Prevention Summer 2008 “ “

… blacks make up just 12 % of the U.S. pop., [but] they account for nearly half of new HIV infections...The harsh reality is that 1 in 16 black men will be diagnosed with HIV at some point in their lifetime, as will 1 in 30 black women. KEVIN FENTON, MD Centers for Disease Control and Prevention Summer 2008 “ “

Online Health Information ,[object Object],[object Object],[object Object],1,2. Pew Internet & American Life Project: “Demographics of Internet Users” (December 2008), Available at: http://www.pewinternet.org/trends/User_Demo_Jan_2009.htm . Accessed on 1/27/09. 3. Harris Interactive Inc., “Adults Who Have Ever Gone Online for Health Information” (July 2008), Available at: http:// www.harrisinteractive.com/harris_poll/index.asp?PID =937 . Accessed on 1/27/09.

More people turning to Internet than physicians iCrossing. How America Searches: Health and Wellness. January 2008 .

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* Envision Solutions Insight Report: The Evolving Health Blogosphere.

From: http://www.blacknews.com/

Gangs and New Media ,[object Object],[object Object],Social networking sites, encrypted e-mail, Internet telephony, and instant messaging are commonly used by gang members to communicate with one another and with drug customers. From: http://www.usdoj.gov/ndic/pubs32/32146/activities.htm#Gang

What is new media? What is the link between health information technology and new media?

New/Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs Podcasts RSS Feeds Social Network Sites Text Messaging Video Games Video/Photo Sharing Virtual Worlds Widgets Wikis

[object Object],[object Object],[object Object],[object Object],[object Object],Blogs 1. Technorati, “State of the Blogosphere” (2008), Available at: http:// technorati.com /blogging/state-of-the-blogosphere/ . Accessed 1/27/09. 2. Envision Solutions Insight Report, “The Evolving Health Blogosphere,” Available at: http:// www.envisionsolutionsnow.com/healthblogosphere.html . Accessed 1/27/09

NDN News Blog From: http://ndnnews.blogspot.com

National Asian Women’s Health Organization Blog Fromhttp://nawho.typepad.com/nawho_blog/2008/05/welcome-to-nawh.html

Hispanic Health Blog From: http://hispanichealth.wordpress.com/

http://www.whitehouse.gov/blog Whitehouse.gov Blog

Peanut Recall & AIDS.gov Blogs http://blog.aids.gov http://pbrecallblog.hhs.gov

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. Tech Crunch, “End of Speculation: The Real Twitter Usage Numbers” (April 2008), Available at: http://www.techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers// . Accessed 1/27/09.

AIDS.gov’s Twitter Feed From: http://twitter.com/AIDSgov

Black Women’s Health Twitter From: http://twitter.com/AIDSgov

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Networking Sites 1. TechCrunch, “Social Networking: Will Facebook Overtake MySpace in the U.S. in 2009?” (January 2009), Available at: http://www.techcrunch.com/2009/01/13/social-networking-will-facebook-overtake-myspace-in-the-us-in-2009/ . Accessed 1/27/09.

Demographics of SN Users From: http://www.pewinternet.org/pdfs/PIP_Adult_social_networking_data_memo_FINAL.pdf

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From: http://www.pewinternet.org/pdfs/PIP_Adult_social_networking_data_memo_FINAL.pdf Demographics of SN Users

Social Networking Sites From: http:// profile.myspace.com/index.cfm?fuseaction = user.viewProfile&friendID =336203 From: http:// groups.myspace.com/index.cfm?fuseaction = groups.groupProfile&groupID =100628730

Wikipedia ,[object Object],[object Object],[object Object],[object Object],1. Wikipedia “Wikipedia: About,” Available at: http:// en.wikipedia.org/wiki/Wikipedia:About . Accessed on 1/27/09.

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Podcasts 1. Edison Media Research — The Podcast Consumer Revealed (April 2008), Available at: http://www.edisonresearch.com/home/archives/2008/04/the_podcast_con_1.php. Accessed on 1/27/09.

Indian Country Today Audio Recordings From: http://www.indiancountrytoday.com/ondemand/audio

Hispanic Podcast From:http://odeo.com/episodes/23797026-Hablar-sobre-la-salud-Podcast

From: http://www.newblackculturaldiet.com/PodcastShows.htm

[object Object],[object Object],[object Object],[object Object],Text Messaging 1. CTIA — the Wireless Association (June 2008), Available at: http://www.ctia.org/advocacy/research/index.cfm/AID/10323 . Accessed on 1/27/09.

Blacks and Hispanics use their cell phones for non-calls more than Whites From: http://www.pewinternet.org/pdfs/PIP_Mobile.Data.Access.pdf

Text Messaging: KNOWIT Campaign

Video Games/Virtual Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. Pew Internet & American Life Project (December 2008), Available at: http://www.pewinternet.org/PPF/r/269/report_display.asp . Accessed on 1/27/09. 2. Gartner Group (April 2007), Available at: http://www.gartner.com/it/page.jsp?id=503861 . Accessed on 1/27/09 .

Second Life – World AIDS Day

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Innovative Media Strategies: AIDS.gov