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Twitter Engagement: Lessons Learned from the AIDS.gov Team

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HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS
HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS
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Twitter Engagement Lessons Learned from the AIDS.gov Team August 19, 2010 Michelle Samplin-Salgado New Media Strategist AIDS.gov/John Snow Inc.
* as of 8/10/10 *
AIDS.gov Twitter followers over time 1/21/10: Twitter suggests AIDS.gov for health category. 1,241 new followers (41 the week before)
 
What does it mean? A LITTLE BACKGROUND
ACCORDING TO TWITTER GRADER* ,[object Object],[object Object],* www.twittergrader.com
 
[object Object],[object Object],ACCORDING TO TWITALYZER * www.twitalyzer.com
 
[object Object],[object Object],ACCORDING TO TWITLEVEL* * www.twitlevel.com
 
[object Object],ACCORDING TO JEREMIAH OWYANG * www.web-strategist.com/blog/
[object Object],ACCORDING TO JEREMIAH OWYANG * www.web-strategist.com/blog/
 
 
http://mashable.com/2010/05/13/slacktivists-activists-social-media/
It takes a team flock
Be consistent.
Weekly reports ,[object Object],[object Object],[object Object],[object Object]
Results in consistent increase
Be timely & relevant
 
 
What to Tweet? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Make it personal
 
 
Listen
Insert case study (amfAR/NHAS story)
Insert case study (amfAR/NHAS story)
 
Make it known
 
Michelle
Stay connected! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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