U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov
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"Wikis, Blogs, Texting, and More" presentation at the U.S. Conference on AIDS in San Francisco on October 30, 2009. Facilitated by Michelle Samplin-Salgado and Miguel Gomez.
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U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov
- 2. Who are we?
- 3. New Media in Response to HIV
- 6. Why are we doing this session?
- 12. Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Daily.aspx . Accessed 8/24/09. What are people doing when they are online? 90% Send or read an email 88% Use search to find information 86% Find map or direction 83% Look for health/medical information 81% Look for info about a hobby or interest
- 14. WHAT WE KNOW ABOUT you, your clients, looking for online health information...
- 16. 10 million adults accessed health info through mobile devices last year. Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?. http://www.manhattanresearch.com/newsroom/Press_Releases/future-of-mhealth.aspx . Updated 2009. Accessed July 25, 2009.
- 17. Impact of Health Inquiries 42% adults & 60% e-patients say they (or someone they know) have been helped by online medical/health info. 3% say they have been harmed . Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
- 18. You, your clients, being social/having a conversation…
- 20. Patients Sharing & Learning
- 21. When I get back to my organization, my next new media planning step will be…
- 22. And it makes people happy.
- 23. “ Don’t give me 1 > thing 2 do!”
- 25. Obligation to
- 26. What is new media?
- 27. NEW MEDIA IS … a conversation, levels the playing field, it’s social , trusted, & user-generated.
- 28. Power was here...
- 29. Now it’s here.
- 30. Let’s look at some examples…
- 31. What is a wiki?
- 35. Wikipedia
- 36. Wikipedia
- 38. AIDS.gov wiki
- 39. AIDS.gov wiki
- 40. What is a blog?
- 43. 1.5 million new blog posts are created every day. http://technoratimedia.com
- 45. AIDS.gov blog
- 47. Alltop
- 48. POZ blogs
- 49. Oriol’s blog
- 50. What is a texting?
- 51. Mobile Text message and beyond….
- 56. Sex Info
- 58. Twitter
- 61. What is a # hashtag?
- 62. Twitter Hash Tag Example cutiebootycakes : @debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 #blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
- 63. Video/Photo Sharing Chicago AIDS Foundation
- 64. Every minute, 15 hours of video is uploaded to YouTube. http://www.youtube.com/t/fact_sheet
- 66. MySpace
- 69. NY Widget
- 70. Will it help?
- 71. It’s about the message.
- 72. It’s about your clients.
- 73. It’s about the planning.
- 74. Will it help you manage internally?
- 75. It’s about time to use these tools in your workplace! RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets
- 77. Repurpose, Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
- 78. Delivering Content to Other Sites Thanks CDC!
- 79. It’s about working together
- 82. Social Media Strategy Map Goal: To introduce planning questions to ask before getting started with a social media plan. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
- 86. Twitter Hash Tag Example cutiebootycakes : @debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 #blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
- 87. Listen. Learn. Adapt. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
- 91. YouTube Insights
- 92. When I get back to my organization, my next new media planning step will be…
- 95. Help is available! HHS center for New media www.cdc.gov/socialmedia Internet Interventions www.internetinterventions.org
- 96. Stay Connected! Miguel Gomez [email_address] Michelle Samplin-Salgado [email_address] AIDS.gov blog.AIDS.gov www.twitter.com/AIDSgov www.facebook.com/AIDSgov www.myspace.com/AIDSgov www.youtube.com/AIDSgov www.flick.com/AIDSgov All slides developed by AIDS.gov are identified with the AIDS.gov logo
Notes de l'éditeur
- Note: mention something about understanding individual sexual health risk
- Notes about active blogs. Get to the blog stakeholders. Find NYT article Add old justin image and bloggers unite
- Objectives Target Audience Integration Culture Change Capacity Tools and Tactics Measurement Experiment People: Who are you trying to reach? What do you know about how/if they use new media? How can you find out more? Objective: What do you want to accomplish with new media? How does new media support your organization ’ s mission or communications plan? Strategy: How does new media support your online strategy plan? How will you get your organization to embrace your new media strategy? Is there an “ offline ” component that you need to support/connect? Technology: What tools best support your objectives and match your targeted audience ? What do you have the capacity to implement?
- Support each other