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1st HIV Prevention Project  Technical Support Conference  How to Use New Media  in Your Programs   PRESENTED BY:   Miguel Gomez Director, AIDS.gov April 2, 2006
Remember three things
What is this stuff? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is this stuff? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Time Magazine 2006  Person of the Year
Why? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Health Information  on the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],Harris Poll (July 31, 2007) Jupiter (2006)
Digital Divide Myth Most people, regardless of their ethnicity, are online.
[object Object],[object Object],[object Object],[object Object],[object Object],Digital Divide Myth
New media is… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object]
Secretary Leavitt’s Blog
Blog: Comments
AIDS.gov blog
Wikis ,[object Object],[object Object],[object Object],[object Object]
Wikis in Plain English www.commoncraft.com/video-wikis-plain-english
Wikipedia: AIDS.gov
Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Network Sites
Social Network Site
Social Networks: Election ‘08* *No endorsement implied
Podcasts ,[object Object],[object Object],[object Object],[object Object]
Podcasts: iTunes
Podcasts: iTunes/CDC
Podcasts: AIDS.gov
RSS Feeds ,[object Object],[object Object],[object Object],[object Object],[object Object]
Text Messaging
Text Messaging ,[object Object],[object Object],[object Object],[object Object]
Text Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Text Messaging
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gaming/Virtual Worlds
[object Object],[object Object],[object Object]
Twitter: March of Dimes
Usability ,[object Object],[object Object],[object Object]
Examples from OPA Community
Examples from OPA Community
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the  three things?
Resources Texting 4 Health CDC Conference slideshare.net/ blog.AIDS.gov
Miguel Gomez (202) 690-5560 contact @AIDS.gov Michelle’s favorite quote: "How many opportunities do we have to dramatically improve people's lives just by doing our job a little better?”   - Steve Krug, Don’t Make Me Think

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Using New Media

Notes de l'éditeur

  1. But look at 2006 through a different lens and you'll see another story, one that isn't about conflict or great men. It's a story about community and collaboration on a scale never seen before. It's about the cosmic compendium of knowledge Wikipedia and the million-channel people's network YouTube and the online metropolis MySpace. It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes.