1. Business Model Generation:
the method used to create
the programs

3. “A business model
describes the rationale
of how an organisation
creates, delivers and
captures value.”

4. The 9 Building Blocks
Customer
Key Relationships
Activities
Value
Customer
Key Proposition
Segments
Partnerships
Key Channels
Resources
Cost Revenue
Structure Streams

6. For whom do we create value?
CUSTOMER SEGMENTS

7. What value do we create for our customer segments?
VALUE PROPOSITION

8. How do we communicate with and reach our customers?
CHANNELS

9. What is our relationship with each of our customers?
CUSTOMER RELATIONSHIPS

10. What value are our customers willing to pay for?
REVENUE STREAMS

11. What resources are required to deliver value?
KEY RESOURCES

12. What activities are required to deliver value?
KEY ACTIVITIES

13. Who helps us to deliver or create value?
KEY PARTNERS

14. What are the key costs to deliver value?
COST STRUCTURES