Hội thảo "How digital changes Advertising industry" ngày 20.7 do AiiM tổ chức. Topic 3: Digital driven cases in Integrated Communication Mr. Lam Tăng: Head of Client Services @ Climax Agency.

1. CLIMAX Interactive Inspiration
2013
Credentials Presentation

2. agenda
II
CLIMAX
VALUES5
I
AGENCY
III
SHARING
CASE STUDY
BEGIN END
IV
REVIEW

3. III III
BEGIN END
IV
OUR
RECOGNITION
OUR
CLIENTS
WHAT
WE DO
WHO
WE ARE
agency
CLIMAX
VALUES5AGENCY OUR
WORK
REVIEW

4. INTEGRATED INTERACTIVE AGENCIES
WHO WE ARE
Like the explorers, we have led people to the climax of interactive experiences since 2006
One of Vietnam’s pioneering

5. regconized with
insightful
ideas
powerful
production
effective
results

6. never stop growing to become
THE TOP-OF-MIND
integrated interactive agency
in Vietnam and further to the Asia region

7. TO THE ULTIMATE BRIDGEBUILD
REACHCONSUMERS’ HEARTS
a singlemost mission
always target to

8. LOCAL VALUES
by creating
we stimulates partner’s business moving forward by pushing interactive experiences of consumer to
climax to build valuable connections between brands and consumers
in
WORLD-CLASS STANDARD

9. strategic
thinkers
creative
minds
technical
wizards
with the talented people

10. come from
Experienced young minds in digital
communication
coming from various global
agencies such as Leo Burnett, Lowe,
Integration...
Dynamic students graduated from qualified
universities such as RMIT, UEH, Foreign Trade…
80+
experts
fresh
talents
&
And good resource trained from Aiim
education center - a strategic partner of
Climax group

11. PLANNING
DIGITAL
KNOWLEDGE
MANAGEMENT
CREATIVE
ACCOUNT
MEDIA
PRODUCTION
different specialized fields
organized in

12. WHAT WE DO
strategy & ideation
digital production
interactive media

13. WHAT WE DO
strategy & ideation
digital production
interactive media

14. COMPETITIVE
ANALYSIS
CONSUMER
INSIGHTS
USER
EXPERIENCE
TECHNOLOGY
PLATFORM
SOCIAL MEDIA
STRATEGY & IDEATION
Find the unique way to connect brands and people.
STRATEGY
& IDEATION

15. DIGITAL PRODUCTION
Create ultimate experiences on all consumer touch points
3D & MOTION
GRAPHICS
OUT-OF-HOME
AUGMENTED
REALITY
VIDEO &
PRESENTATION
CMS
GAME &
APPLICATION
WEBSITE
DIGITAL
PRODUCTION

16. DISPLAY ADS
ONLINE
PR
SOCIAL
MEDIA
SEARCH ENGINE
MARKETING
SOCIAL
MONITORING
INTERACTIVE MEDIA
Send the most impactful message on the right target audiences
INTERACTIVE
MEDIA

17. RECOGNITION
Silver Award of Asian Marketing Effectiveness – AME 2009
Silver Award of Asian Marketing Effectiveness – AME 2009
Close Up toothpaste – “Love Story” campaign
(partner with Lowe Vietnam)
- We let the people part of the story and go with the flow.
- Over 1 milion view on virals clips
- Sale growed up 45%
Climax role: Digital Conceptor / Digital Production House
Paid Media Planning & Booking
Social Media Execution

18. Silver Award of Asian Marketing Effectiveness – AME 2009
Join The Conversation – Nescafe Campaign
§ The digital platform became the most visited branded site in
Vietnam to date.
§ No prizes, no contest
• Created 1,230,462 meaningful interactions.
§ 361,058 unique visitors on the website, with total visits of
1,133,242.
§ Three-in-one category volume shrank by 0.5%, Nescafé 3in1
grew by 5%.
Climax role: Digital Conceptor / Digital Production House
Paid Media Planning & Booking
Social Media Execution
Bronze Award of Asian Marketing Effectiveness – AME 2010
RECOGNITION

19. OUR CLIENTS
Our client list encompasses a broad range of industries including games, automotive, electronics, technology, fashion,
food & drinks, health care, travel, finance, hospitality and many others.

20. 5 climax values
II
CLIMAX
VALUES5
I
AGENCY
III
SHARING
CASE STUDY
BEGIN END
IV
REVIEW
INTEGRATED
COMMUNICATION
STRATERGY
CLIENT SERVICE
CULTURAL
EFFECTIVENESS
RESULTS
ENGAGEMENT
IDEAS
POWERFUL
PRODUCTION
CAPACITY

21. The AGE OF ENGAGEMENT
is coming!
Age of engagement – the modern marketing age
• When online & offline are merging & reinforcing each other.
• Where the relationship between consumer and brand can be deeper.
• Giving brands a chance to create and cultivate brand loyal consumers.
ENGAGEMENT
IDEAS
5CLIMAX
VALUES

22. • Monitoring thousands online conversations everyday
• Tracking, measuring & analyzing
BY 50+ integrated campaigns
300+ digital campaigns
ENGAGEMENT
IDEAS
5CLIMAX
VALUES

23. we’re always living in consumer’s engagement world
Consumers insights in the AGE OF ENGAGEMENT
to know
ENGAGEMENT
IDEAS
5CLIMAX
VALUES

24. Truly provide insight-driven
integrated communication strategy
to meet the needs of today’s consumers, regardless of channel, time, or
place
INTEGRATED
COMMUNICATION
STRATERGY
5CLIMAX
VALUES

25. WE
are pioneering interactive agency
have expertise from various global advertising agencies
to provide integrated marketing approach by utilizing our in-depth understanding of various
digital disciplines and "Through the line” knowledge.
INTEGRATED
COMMUNICATION
STRATERGY
5CLIMAX
VALUES

26. executed by
The most powerful production capacity
The largest team in market (80+)
Offers the services in the least amount of time
Progressive technology
Maximize consumers’ interactive exerience
POWERFUL
PRODUCTION
CAPACITY5CLIMAX
VALUES
Diversified services
Different experts offers the most diversified production services under one
roof.

27. CLIENT SERVICE
CULTURAL
5CLIMAX
VALUES

28. CLIENT SERVICE
CULTURAL
5CLIMAX
VALUES

29. CLIENT SERVICE
CULTURAL
5CLIMAX
VALUES

30. Results-driven through strategic planning & execution
• Industry benchmarks
• The social index tool
• Campaign monitoring system
each campaign is tracked, measured and
reported to maximize & demonstrate the
effectiveness.
5CLIMAX
VALUES
EFFECTIVENESS
RESULTS

31. 5CLIMAX
VALUES
ENGAGEMENT
IDEAS
INTEGRATED
COMMUNICATION
STRATERGY
POWERFUL
PRODUCTION
CAPACITY
CLIENT SERVICE
CULTURAL
EFFECTIVENESS
RESULTS

32. our work
II
CLIMAX
VALUES5
I
AGENCY
III
BEGIN END
IV
REVIEW
SHARING
CASE STUDY

34. review
WHAT
WE DO
OUR
RECOGNITION
II
CLIMAX
VALUES5
I
AGENCY
III
OUR
WORK
INTEGRATED
COMMUNICATION
STRATERGY
CLIENT SERVICE
CULTURAL
EFFECTIVENESS
RESULTS
SHOW
CASES
BEGIN
WHO
WE ARE
ENGAGEMENT
INSIGHTS
POWERFUL
PRODUCTION
CAPACITY
END
OUR
CLIENTS
IV
REVIEW

35. CLIMAX Interactive Inspiration
THANK YOU!