1. Addressing the Long Tail:
Microsoft Office SharePoint 2007 Overview
Justin Preston
SharePoint Technology Specialist
Microsoft
March 2009

2. Today’s IT Challenges
Regulatory Extranet
Compliance Collaboration
R&D
Sales Repository Site
Community
Division
Portal Corporate
Web
Knowledge
Presence
Management
Portal
Employee Geneva
Portal Office
Business Site
Project “X”
Intelligence
Dashboard Site
Custom
Team “ABC”
SAP
Weekly
Site
Front-End
Issue Tracking
Meeting

3. The Long Tail
Tail
The set of products that caters to
more specific user segments.
Popularity
Products
Head
The set of popular products that
caters to broad user segments.

4. The Long Tail of Enterprise Content
Common features across the spectrum
include:
Web Portals
- Authoring
(Structured content)
-Tail
Metadata/Taxonomy
-The set of applications and
Workflow
-unstructured content (typically)
Search
Highly Structured Enterprise
User Base
-that caters to teams.
LOB Integration
Repositories
Departmental solutions
(Structured & Unstructured)
Collaboration Team Sites
(Unstructured content)
Enterprise Content and Applications
Head
The set of applications and structured
http://blogs.msdn.com/arpans/archive/2007/10/31/the-
content (typically) that caters to large content-long-tail-and-sharepoint.aspx
audiences.

5. SharePoint Strategy
Corporate
Web
Presence
Employee
Single Business Productivity
Portal
Infrastructure leading to common:
- Deployment Strategy
Knowledge
Management
- Development Strategy
User Base
Portal
- End-user Experience
Regulatory
Compliance
Repository
Sales
Division
Portal Custom
SAP
Extranet Geneva Business
R&D Weekly
Front-End
Collab Community Office Intelligence Team “ABC” Project “X” Issue
Site Site Dashboard Site Site Tracking
Meeting
Enterprise Content and Applications

6. SharePoint 2007 Feature Areas
Docs/tasks/calendars, blogs
Server-based Excel
, wikis, e-mail
spreadsheets and data
integration, project
visualization, Report
management “lite”, Outlook
Center, BI Web
integration,
Parts, KPIs/Dashboard
offline docs/lists
Business
s
Collaboration
Intelligence
Platform
Rich and Web Enterprise Portal
forms based front- Services template, Site
Business Workspaces, Mgmt,
ends, LOB Directory, My Sites,
Portal
Forms Security, Storage,
actions, pluggable social networking,
Topology, Site Model
SSO privacy control
Content Search
Management
Enterprise scalability,
Integrated document
management, records contextual relevance, rich
management, and Web people and business data
content management search
with policies and
workflow