Video trends - OTT

1. OTT
Video
Services
Trends
and
Technologies

2. Introduction
! Jamie
Roberts
! Senior
Solution
Architect
! VoD,
IPTV,
CDN,
Content
Management
! System
Design,
Implementation
and
Deployment

3. Presentation
Topics
! Over
the
Top
! Video
and
TV
Trends
! Technologies
! Opportunities
! Summary

4. Over
the
Top
! What
is
Over
the
Top
(OTT)
services
OTT
is
a
service
such
as
delivery
of
video,
audio
and
other
media
content
utilizing
the
Internet
provided
by
a
network
operator
but
not
directly
a
business
offering
from
that
provider.
The
Internet
service
provider
is
not
in
control
of
or
responsible
for
distribution
of
the
content.
Neither
are
they
concerned
with
control
of
viewing
and
copyrights.
The
ISP
just
delivers
the
content
packets
and
generally
does
not
receive
revenue
from
delivering
this
content
which
comes
from
third
party
online
providers:

5. Over
the
Top
! Video
Services
Internet
TV
Anytime,
Catch-­‐up
Video
on
Demand
-­‐
movies
Multi-­‐screen
play
Mobile
media

6. Presentation
Topics
! Over
the
Top
! Video
and
TV
Trends
! Technologies
! Opportunities
! Summary

7. Video
and
TV
Trends
! the
television
industry
is
evolving
Small & Portable
Big & Fixed
WITHIN 5 YEARS 90% OF
ALL NETWORK TRAFFIC
WILL BE VIDEO
› By
2020,
50
billion
devices
will
be
connected.
› New
consumer
behaviors
such
as
social
networking
and
multi-­‐
screen
video
consumption
are
growing
steadily.
› Network
traffic
will
grow
a
hundredfold,
capacity
must
keep
pace
with
video
as
the
main
driver
› Communication
Service
Providers
(CSPs)
face
mounting
cost
arising
from
capital
investment
to
meet
enormous
OTT
demand
on
their
networks.
› ISP
revenue
is
not
nearly
enough.
THE NETWORKED
SOCIETY - 50 BILLION
CONNECTED DEVICES
A NEW ERA OF
DEVICES IN ALL SIZES

8. Video
and
TV
Trends
! Network
traffic
is
changing
Industry
estimates
place
global
IP
traffic
quadrupling
over
the
next
4
years.
•
CAGR
of
32%
•
90%
will
be
Video
•
60%
will
be
Internet
Video
By
2013
online
video
will
account
for
90
percent
of
all
consumer
IP
traffic.
Source:
Cisco
Visual
Networking
Index
(VNI)
The
compound
annual
growth
rate
is
projected
to
be
a
staggering
32%
from
2010-­‐2015.
Source:
Cisco
Visual
Networking
Index
"Online
video
traffic
is
poised
to
continue
its
spectacular
ascent
for
2012,
be
it
from
IPTV,
OTT,
video
conferencing,
or
other
video
applications
like
video
gaming.
Gartner's
bandwidth-­‐estimating
model
indicates
that
data
growth
per
user
can
easily
reach
30%
to
50%
a
year,
particularly
due
to
video."
—
Akshay
Sharma,
Research
Director,
Gartner

9. Presentation
Topics
! Over
the
Top
! Video
and
TV
Trends
! Technologies
! Opportunities
! Summary

10. Technologies
! Internet
connected
devices
and
protocols
Devices:
• Internet
TVs,
PCs,
laptops,
tablet,
smart-­‐phone,
game
consoles,
STB
Protocols:
• HTTP
PDL
• HTTP
ABR,
Adobe
HDS,
Apple
HLS,
Microsoft
IISSS
• HTML5,
MPEG-­‐DASH,
HTTP
Pseudostreaming
• FMIS
–
RTMP/RTP

11. Opportunities
! Network
Operators
(–
communication
service
providers
CSPs)
must
embrace
OTT
and
pursue
new
strategies
to
create
revenue
streams.

12. Opportunities
! Telcos
can
realize
improved
QoS
and
the
end-­‐user
will
benefit
from
better
QoE.
! Telco
CDNs
are
set
to
change
the
delivery
landscape.
Raising
the
bar
for
online
video
quality
standards
Because
telco
CDNs
are
able
to
cache
and
deliver
video
closer
to
the
end
user,
they
are
able
to
provide
viewers
with
improved
resolution
and
reliability
that,
in
turn,
lead
to
a
better
quality
of
experience
(QoE).
As
viewers
become
conditioned
to
this
improved
picture
quality,
it
will
become
the
baseline
for
acceptable
QoE.
Prompting
OTT
video
providers
to
partner
with
ISPs
OTT
content
owners
may
look
to
ISP
partners
to
provide
guaranteed
QoS
levels
as
a
way
to
level
the
playing
field
with
established
Pay-­‐TV
providers
(who
can
exploit
fully-­‐managed
networks)
and
more
effectively
monetize
OTT
video.
This
will
be
disruptive,
service
providers
will
be
able
to
guarantee
end-­‐to-­‐
end
quality
for
OTT
video
just
as
they
currently
do
for
their
own
IPTV
services.

13. Presentation
Topics
! Over
the
Top
! Video
and
TV
Trends
! Opportunities
! Technologies
! Summary

14. Summary
! The
Internet
is
liberating
the
way
we
watch
TV.
Consumers
are
no
longer
locked
into
walled
garden
DVB
or
IPTV
packages.
More
and
more
consumers
will
switch
over
to
OTT
internet
TV
and
online
VoD.
! Emergence
of
the
Telco
CDNs
will
be
one
of
many
trends
as
they
embrace
and
monetize
OTT
and
offer
optimized
delivery
services
for
premium
content
providers.
! Many
Digital-­‐TV
broadcasters
are
adding
OTT
delivery
of
content
alongside
Satellite
and
IPTV.
! OTT
is
not
just
about
YouTube
and
Netflix
any
content
publisher,
broadcaster,
enterprise
or
community,
club
will
make
use
of
accelerated
services.

15. OTT
Video
Services
May
28th