Basic Training for Link Building and Search engine Optimization

1. LEARNING BASIC LINK BUILDING and SEARCH ENGINE OPTIMIZATION April 08, 2010 1

2. Module 1 – Basic Link Building Module 2 – Basic SEO What you need to know? This training is all about: 2

5. What to do in order to be no.1 in Google? What link building strategy and SEO strategy to apply? What are the SEO tools to use? How to do the link building process? What is Google analytics? How to choose a keyword? What is Onpage SEO? What is Organic SEO? How to increase your sites page rank? What is the effect of spamming? Manual Link Building VS Automatic Link Building What you need to know? 5

7. Create unique contents/articles

8. Use proper and target keywords

9. Create SEO friendly website

10. Apply link building and SEONo.1 in Google 6

12. Social Bookmarking - Description Title(keywords/tags)

13. Article Submission - Target Keywords/Tags

14. Press Release Submission - Content Strategy

15. Forum Posting

16. Video Submission

17. Link Exchange

18. Blog Comments

19. Blogs Posts

20. Web 2.0 / 3.0Link Building Strategy and SEO Strategy 7

22. SEO for Firefox - http://tools.seobook.com/firefox/seo-for-firefox.html

24. Google Search Base Keyword Tool - http://www.google.com/sktool/

25. WordTracker - http://freekeywords.wordtracker.com/

26. SEO Book Keyword Suggestion Tool - http://tools.seobook.com/keyword-tools/seobook/XML Generator - http://www.xml-sitemaps.com/ W3 Validator - http://validator.w3.org/ Google Analytics - http://www.google.com/analytics/ Google Webmaster Tools - http://www.google.com/webmasters/ 8

27. How to do the link building process? 2 Ways Manual – input queries on the search box while collecting and searching for sites and link partners. Sample: Collecting Queries – (add link + directory) Searching Queries – (links:domain.com) Automated – using automatic submitters and posters Sample: WebCEO, IBP Arelis Link Building Process 9

28. Google Analytics What is Google analytics? - is a free web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc. 10

30. think of the primary focus of your website will be

31. list down words and phrases that you think people might type into search engines

32. should have at least three related keyword phrases specifically

33. use your keywords throughout your contents with sense

34. don’t search for keywords that are so competitive

35. It’s good to use misspelled words

36. be creative in choosing your keywords and don’t repeat keywords redundantlyKeyword Research 11

37. What is Onpage SEO? "On Page" SEO simply refers to the text and content on your web site pages. Basically editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic. On Page Elements: On Page Elements refer to the html tags within the page. They include Heading Tags (<H1>), Title Tags, Bold Tags, Italic tags on your web page. Below is an example of phrase "SEO Company" used in a Heading (<h1>) and Bold (<b>) Example: In the HTML Source, The search phrase "SEO Company" Was placed between <h1> tags. <H1>SEO Company</H1> HTML Tags In the second version, It was placed between bold tags. <b>SEO Company</b> HTML tags. In the third version, it was placed between emphasize tags. <em>SEO Company</em> HTML tags. Onpage SEO 12

40. Link to related sites

41. Post signatures to forums and get involve

42. Submit site to search engine directories

43. Publish articles

44. Increase your backlinksPage Rank 14

46. You’ll get bannedSpamming 15

48. Automatic Link Building - uses a script to submit the site one by one into the most relevant category but sometimes sites are not relatedManual Vs Automatic 16

49. The End Thank you very much for the time in reading the modules about learning basic link building and search engine optimization. Prepared by: Belocura, Amelia B. SEO Specialist / VA 17