2010 aima social media sig luncheon
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AiMA Social Media SIG Fall 2010 lunch presentation - Best Practices in the Big 3: Twitter, Facebook and LinkedIn
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2010 aima social media sig luncheon
- 1. Best Practices in the Big 3: Facebook, LinkedIn and Twitter
- 2. Linked-in Best Practices David Tuttle
- 3. Audience 75M+ members +3M / month, 1 new member / second EU: 22% CAN: 4% IND: 8% USA: 52% BRZ:2% AUS: 2%
- 4. Audience Top 5 U.S. Metro Regions Greater New York City Area Greater Los Angeles Area San Francisco Bay Area Washington D.C. Metro Area Greater Chicago Area Top 5 Non-U.S. Metro Regions Amsterdam Area, Netherlands London, United Kingdom Brussels Area, Belgium Copenhagen, Denmark Paris Area, France Top 10 Industries Information Technology & Services Computer Software Financial Services Telecommunications Marketing & Advertising Banking Accounting Real Estate Education Management Hospital & Health Care 4
- 5. Your message dynamicallyadapts to the viewer (Gold only) Your featured recruiters Company culture video Job postings targeted to viewer for relevance 5
- 6. Ads Reach your ideal audience with precision Your ads stand out on LinkedIn pages Maximize impressions by reaching the right audience
- 9. Advertising was Followed With Direct Sourcing RECRUITER TALENT DIRECT LinkedIn Partner Message from Dell Join Our Team! We have open positions in Research and Sales
- 11. Willingness to consider jobs increased +50%“The end goal wasn’t to hire people but to change minds regarding Dell as an employer of choice with software developers; but we received much more” –Dell Senior Talent Acquisition Manager Likelihood to consider a job at Dell +50%
- 12. Facebook Best Practices Chad Estes
- 13. Why is Facebook important to my brand/company?
- 14. Facebook Statistics Facebook has more than 550 million users - 50% of its active users log in every day. If Facebook was a country, it would be the 3rd most populous country. More than 1 billion pieces of content are shared each month. Facebook adds 1.2 million users every day. Statistics, Facebook, Oct. 2010
- 16. creates 90 pieces of content a monthStatistics, Facebook, Oct. 2010 Click-through rates for wall content on brands’ Facebook pages are as high as 6.49%, as compared to 0.10% for online display ads. Facebook’s Click-Through Rates Flourish.. for Wall Posts, Ad Age, Aug. 2009; “Measuring the Effectiveness of Online Advertising: Lessons Learned”, comScore, Sept. 2010 The average Facebooker is a fan of 10 page, the bulk of which are in media/entertainment properties, causes or charities, and fashion/luxury goods. “Facebook and Brands” Survey, DDB, Oct. 2010
- 17. Why?
- 19. Evolution of Content Publishing Consumption
- 21. Obligation to Consume Inbox Bad… News Feed Good…
- 22. Marketing Goldmine Thoughts Location Targeting
- 23. Brand Statistics Two thirds of comScore’s U.S. Top 100 websites have integrated with Facebook. Half of comScore’s Global Top 100 websites have integrated. 1.75 million “fan” pages have been created to date. Statistics, Facebook, Oct. 2010
- 24. How should I use Facebook?
- 25. Key Facebook Components Personal Profile Public Profile (fan page) friend friend fan page
- 26. Key Facebook Components Events Groups Apps
- 27. Key Facebook Components Places Open Graph Objects
- 28. Page Strategy Identify Objectives Create Strategy Build Page Build Fans Engage Fans
- 29. Facebook Ads EngagementAds Growth Targeting
- 30. Internal Commitment Serious Business
- 31. Content Strategy
- 32. Importance of News Feed Wall Posts have 110x the reach of pages psst - that’s over 10,000% more!
- 33. Where do I find more resources?
- 34. Facebook & Industry Blogs On Facebook http://blog.facebook.com http://facebook.com/facebookpages Industry Blogs
- 35. Industry events
- 36. Additional Resources Pretty much anybody
- 37. Twitter Best Practices Bianca Buckridee
- 38. Brand Listening Understand it first then… …participate in a way that is relevant and Builds your Brand
- 43. Provide a low-barrier channel for clients to interact
- 44. Engage dissatisfied clients and help alter negative perceptions
- 45. Create a “human” voice for the brandWe need… …to be where our consumers are. …listen, learn and interact with them. …then we need to engage them.
- 46. Business Uses/Basics for Social Media Virgins Your brand isn't what you say it is – it's what people tell their friends it is. It isn’t what they say to you. It’s what they say about you. Word of mouth is powerful Meet consumers where they are Humanize the brand At SunTrust, we use social media to: Interact Build appreciation Build affinity & loyalty Extend our reach
- 47. SunTrust Client Service Channel Examples Identify Issues Compliments Share Information / Ask Questions
- 49. The power of Twitter lies in your sharing, not your selling.
- 50. Learn the art of conversation.
- 51. Take time in building your social presence.“What's worst: my competitors knowing my plan or my employees not knowing the plan?”
Notes de l'éditeur
- This is screen shot ONE of TWO (top portion of the Career Page)[[This is a generic company. Customizable screen shots and additional collateral featuring real Career Page customers will be sent out following the product launch]]Your key recruitment messageYour featured recruitersJob postings targeted specifically to viewers based on his or her profile informationYour culture video(For Gold customers, the customer can create up to five different versions of the page, customizing all of these modules to appeal to the viewer based on his or her profile information)
- Your ads stand-out: get noticed in LinkedIn’s streamlined and elegant environmentReach with precision: your ads find the members that match your targeting criteria, allowing you to serve a very relevant messageMaximize impressions: don’t spend money on advertising to professionals you don’t seek