The most advantageous factor of franchise industry is that franchises are available in all shapes and sizes and in all sorts of business lines, products and services. There are even franchises such as Indian Institute of Hardware and Technology (IIHT) that can customise the size of the franchise depending on the region and franchisee capacity.

2. Franchise business is not only here to stay but grow and
lead. Franchisors have their sleeves rolled up and are set
to adapt, improvise and grow bigger. Economic
uncertainties might pull down anyone’s zeal, but not
franchisors as they are prepared to fight through.
Franchises have generated nearly 20% of the new job
growth in 2012 alone.
Governments across countries until today have flagged the importance of
self employment through entrepreneurship and are now shifting their
confidence on franchise business due to its potential demonstrated in
recent years.
Franchises have the potential to create jobs, provide access to products
and services, empower youth, minorities and enable gender development.

3. Most franchises have recorded growth during the
uncertainties and have achieved revenue growth at the
same time. IFA (International Franchise Association) has
pronounced and vouched for operational excellence of
franchise business model and its contribution to economy.
 Adopting the latest marketing strategies
 Having a ‘buyer facilitator’ role of salesmanship rather than controlled
sales
 Making everything in reach by strategising location of master franchises
and franchises
 Possessing healthy attributes of franchisor
 Creating transparency and visibility through online medium like website
 Understanding franchisees and customers
 Effective use of online marketing tools
 Increase in number of aspiring entrepreneurs wanting to invest in
franchise

4. One of the key reasons for franchise business success, as per IFA, is the
effective marketing strategies that franchises are adopting ensuring that
any individual has access to all the required information he or she needs
about the respective franchises - just a click away. Huge investments are
also being made on web content, SEO and social media marketing rather
than just the operations and production.

5.  Good and faster Return on Investment
 Maintaining a corporate structure that is highly efficient
 Quality, which is the most important output
 Good franchises in almost every sector
According to Franchise Business Economic
Outlook for 2013 released by the International
Franchise Association, in 2012, franchise
businesses contributed about 4.6% ($454
billion) to the gross domestic product (GDP)
of the United States (U.S.), generated about
$769 billion in sales output, and created
about 8,100 million jobs in the U.S. Alone.

6. Even though there is a strong debate on, if franchises are better or own
businesses, the increase in the number of franchises to the number of small
businesses shutting down says it all. Many retail businesses are switching to
franchises to gain stability during economic uncertainties and face
competition from big brands.
The most advantageous factor of franchise industry is that franchises are
available in all shapes and sizes and in all sorts of business lines, products
and services. There are even franchises such as Indian Institute of
Hardware and Technology (IIHT) that can customise the size of the franchise
depending on the region and franchisee capacity. Franchises in Education
Industry especially are available at all sizes from a single man shop to a
centre with hundreds of employees.
The options available in franchise industry is enormous and added to it is the
most popular features such as proven system or formula of
business, support and training, faster and higher returns on investment to
name a few.

7. Many countries are adopting franchise business taking the success in US as a
predominant example of successful business model. Countries like China, India and
many similar countries with high rate of GDP growth proliferate this business model
to achieve higher productivity and stability.
IIHT Technologies being able to gauge the opportunities involved in franchising over
a decade ago, adopted franchising almost immediately and has grown exponentially
over the years, increasing the number of franchises to over 300 across the
world, enveloping countries in Asia, Africa and Middle East.

8. The most popular industries however are the food chains and the retail
chains. In fact among top 100 lists of franchises on Forbes; 5 of the top 10
are the food franchises. However most of these franchises are very
expensive especially for the countries other than United States due to
currency exchange rates. On the top list are also education and auto
services franchises.
For many reasons franchise has become a better option for
entrepreneurship. It has also become one of the favourite business models
among businesses for growth and expansion. Huge growth in the industry is
projected by many nations.

9. Corporate Headquarters
#15,Sri Lakshmi Complex, 4th Floor, St. Marks Road, Bangalore - 560 001. India
Tel: 91 80 6160 4545 e-mail: franchise@iihttechnologies.com
web: www.iihttechnologies.com/