What to include in an investor pitch.

1. Investor pitch
template
Aisling Foley Marketing
Marketing consultant for B2B tech companies

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 B2B companies
 Technology companies
 Software companies
 Start-ups with B2B focus

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 What you do, what your product does
 Elevator pitch

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 What are you “the only” of
 Xx company is the only company that does yy
and ….

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 Co founders and short bio

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 Name key customers
 If you don’t have any case studies as yet,
write some testimonials that you can attribute
to customers with their permission

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 Describe the current problem your customers
and prospects have

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 Define how your solution fixes that problem

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 Describe your market
 Job titles
 Geographic location
 Market sector
 Other areas that are specific to your product

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 Size of market
 Illustrate size and how much of it you expect
to grab over 1, 3 and 5 years

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 How will you earn money

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 Briefly describe your competitors and how you
are better

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 How will you sell
 Direct
 Partner
 How will you market
 Online
 Press advertising
 Email marketing/newsletters

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 Mention your competitors and how you are
better

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Competitor How we are better
Competitor 1
Competitor 2
Competitor 3

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Aisling Foley Marketing blog
12 things to include in an investor pitch

17. www.aislingfoley.com
 Marketing consultancy for tech companies
 Planning and strategy
 Marketing communications planning and implementation
 Training and mentoring
 Marketing audit
Investor pitches Brochures
Website redesign Copywriting and messaging
Digital marketing Social media and blogs
PR Analyst relations

18. www.aislingfoley.com
+353 87 918 2986