9. There is no right way to wireframe... it is simply a
tool in the design process that you can utilize to
quickly get feedback, prove out your design
decisions and help you make a better product.
“ 52weeksofux.com
Thursday, August 1, 13
12. UX strategy is therefore about the big picture. The
ability to deliver a compelling, engaging and
successful user experience is directly impacted by
your organization's ability to orchestrate
marketing, engineering, IT, product development,
sales, and operational efforts. To that end, it must
be approached from a higher vantage point – at
the organizational level – not from a project level.
“ Johnnyholland.com
Thursday, August 1, 13
13. ! here are some tools to help:
Personas
Life Cycle
Benchmarking
http://www.petemachine.co.uk/benchmarking/
http://www.servicedesigntools.org/tools/40
http://www.adlininc.com/what_i_do/analysis_evaluation/
2007/03/persona_lifecycle.php
Thursday, August 1, 13
15. Usability testing will keep you honest...Usability
testing gets your project out of the realm of
opinion-based design, or 'I'm more important
than you'-based design, and elevates it to
empirical, verifiable, user-based design."
“ Jim Ross
http://www.uxmatters.com/mt/archives/2011/08/client-reactions-to-user-research-findings.php#sthash.y41dlcnL.dpuf
Thursday, August 1, 13
18. Great design strategy is as much about saying
“no” as it is about trying to be all things to all
people. To achieve a unique and valuable market
position, tradeoffs need to be made.
“ Paul Noble-Campbell
http://uxmag.com/articles/an-iterative-approach-to-innovation-strategy
Thursday, August 1, 13
19. ! That one company that iterates.
Thursday, August 1, 13
21. “Good design, when it’s done well, becomes
invisible. It’s only when it’s done poorly that we
notice it.”
“ Jared Spool
http://www.inspireux.com/2009/01/21/good-design-when-done-well-becomes-invisible/
Thursday, August 1, 13
22. ! It truly is the experience
https://spotify.com/uk/video-splash/
Thursday, August 1, 13