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Let’s talk about UX
let’s talk about you and me
by Izwan Ismail
Thursday, August 1, 13
UX Practice Lead & VLT Labs
Founder, Secretary, do-er, whiner. . .
Thursday, August 1, 13
I Love UX
Thursday, August 1, 13
UI≠UX
Thursday, August 1, 13
Thursday, August 1, 13
Thursday, August 1, 13
5 things we should know
about User Experience.
*the longer version has 10, but Wu Han says 15 to 20 mins. So you get 5 okay.
Thursday, August 1, 13
1
UX ≠ Wireframes
Thursday, August 1, 13
There is no right way to wireframe... it is simply a
tool in the design process that you can utilize to
quickly get feedback, prove out your design
decisions and help you make a better product.  
“ 52weeksofux.com
Thursday, August 1, 13
! It’s a tool!
Thursday, August 1, 13
UX is Strategy &
Planning
2
Thursday, August 1, 13
UX strategy is therefore about the big picture. The
ability to deliver a compelling, engaging and
successful user experience is directly impacted by
your organization's ability to orchestrate
marketing, engineering, IT, product development,
sales, and operational efforts. To that end, it must
be approached from a higher vantage point – at
the organizational level – not from a project level.
“ Johnnyholland.com
Thursday, August 1, 13
! here are some tools to help:
Personas
Life Cycle
Benchmarking
http://www.petemachine.co.uk/benchmarking/
http://www.servicedesigntools.org/tools/40
http://www.adlininc.com/what_i_do/analysis_evaluation/
2007/03/persona_lifecycle.php
Thursday, August 1, 13
UX is Testing &
Evaluation
5
Thursday, August 1, 13
Usability testing will keep you honest...Usability
testing gets your project out of the realm of
opinion-based design, or 'I'm more important
than you'-based design, and elevates it to
empirical, verifiable, user-based design."
“ Jim Ross
http://www.uxmatters.com/mt/archives/2011/08/client-reactions-to-user-research-findings.php#sthash.y41dlcnL.dpuf
Thursday, August 1, 13
! Here’s something useful
Thursday, August 1, 13
UX is Iteration
4
Thursday, August 1, 13
Great design strategy is as much about saying
“no” as it is about trying to be all things to all
people. To achieve a unique and valuable market
position, tradeoffs need to be made.
“ Paul Noble-Campbell
http://uxmag.com/articles/an-iterative-approach-to-innovation-strategy
Thursday, August 1, 13
! That one company that iterates.
Thursday, August 1, 13
Good UX is Invisible
5
Thursday, August 1, 13
“Good design, when it’s done well, becomes
invisible. It’s only when it’s done poorly that we
notice it.”
“ Jared Spool
http://www.inspireux.com/2009/01/21/good-design-when-done-well-becomes-invisible/
Thursday, August 1, 13
! It truly is the experience
https://spotify.com/uk/video-splash/
Thursday, August 1, 13
Thursday, August 1, 13
Thursday, August 1, 13
Alvin Chai Jonathan Hirsch
Information Architect & UX ConsultantFounder & CEO
July 2013 September 2013
Thursday, August 1, 13
=X
Thursday, August 1, 13
Thursday, August 1, 13
Thursday, August 1, 13
izwan@uxmalaysia.com
uxmalaysia.com
kl.sicampasia.com
izwan.ismail@vltkl.com
Thursday, August 1, 13

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5 things you need to know about ux webcamp kl

  • 1. Let’s talk about UX let’s talk about you and me by Izwan Ismail Thursday, August 1, 13
  • 2. UX Practice Lead & VLT Labs Founder, Secretary, do-er, whiner. . . Thursday, August 1, 13
  • 3. I Love UX Thursday, August 1, 13
  • 7. 5 things we should know about User Experience. *the longer version has 10, but Wu Han says 15 to 20 mins. So you get 5 okay. Thursday, August 1, 13
  • 9. There is no right way to wireframe... it is simply a tool in the design process that you can utilize to quickly get feedback, prove out your design decisions and help you make a better product.   “ 52weeksofux.com Thursday, August 1, 13
  • 10. ! It’s a tool! Thursday, August 1, 13
  • 11. UX is Strategy & Planning 2 Thursday, August 1, 13
  • 12. UX strategy is therefore about the big picture. The ability to deliver a compelling, engaging and successful user experience is directly impacted by your organization's ability to orchestrate marketing, engineering, IT, product development, sales, and operational efforts. To that end, it must be approached from a higher vantage point – at the organizational level – not from a project level. “ Johnnyholland.com Thursday, August 1, 13
  • 13. ! here are some tools to help: Personas Life Cycle Benchmarking http://www.petemachine.co.uk/benchmarking/ http://www.servicedesigntools.org/tools/40 http://www.adlininc.com/what_i_do/analysis_evaluation/ 2007/03/persona_lifecycle.php Thursday, August 1, 13
  • 14. UX is Testing & Evaluation 5 Thursday, August 1, 13
  • 15. Usability testing will keep you honest...Usability testing gets your project out of the realm of opinion-based design, or 'I'm more important than you'-based design, and elevates it to empirical, verifiable, user-based design." “ Jim Ross http://www.uxmatters.com/mt/archives/2011/08/client-reactions-to-user-research-findings.php#sthash.y41dlcnL.dpuf Thursday, August 1, 13
  • 16. ! Here’s something useful Thursday, August 1, 13
  • 18. Great design strategy is as much about saying “no” as it is about trying to be all things to all people. To achieve a unique and valuable market position, tradeoffs need to be made. “ Paul Noble-Campbell http://uxmag.com/articles/an-iterative-approach-to-innovation-strategy Thursday, August 1, 13
  • 19. ! That one company that iterates. Thursday, August 1, 13
  • 20. Good UX is Invisible 5 Thursday, August 1, 13
  • 21. “Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” “ Jared Spool http://www.inspireux.com/2009/01/21/good-design-when-done-well-becomes-invisible/ Thursday, August 1, 13
  • 22. ! It truly is the experience https://spotify.com/uk/video-splash/ Thursday, August 1, 13
  • 25. Alvin Chai Jonathan Hirsch Information Architect & UX ConsultantFounder & CEO July 2013 September 2013 Thursday, August 1, 13