1. Making it personal
Hello .
Andrew Jaswa - Dominion Enterprises - May 2008

2. Making it personal
I’m Andrew.
Andrew Jaswa - Dominion Enterprises - May 2008

3. Making it personal
Who are you?
Andrew Jaswa - Dominion Enterprises - May 2008

4. Making it personal
I really want to know.
Andrew Jaswa - Dominion Enterprises - May 2008

5. Making it personal
No really I do.
Andrew Jaswa - Dominion Enterprises - May 2008

6. Making it personal
What I’m talking about.
Communication
The Experience
The User
The Words
Andrew Jaswa - Dominion Enterprises - May 2008

7. Making it personal
What I’m talking about.
Communication
The Experience
The User
The Words
Andrew Jaswa - Dominion Enterprises - May 2008

8. Making it personal
Communication.
Andrew Jaswa - Dominion Enterprises - May 2008

9. Making it personal
What is communication?
Andrew Jaswa - Dominion Enterprises - May 2008

10. Making it personal
What is communication?
Andrew Jaswa - Dominion Enterprises - May 2008

11. Making it personal
What is communication?
Andrew Jaswa - Dominion Enterprises - May 2008

12. Making it personal
Design is communication.
Andrew Jaswa - Dominion Enterprises - May 2008

13. Making it personal
Words are communication.
Andrew Jaswa - Dominion Enterprises - May 2008

14. Making it personal
Everything is
communication.
Andrew Jaswa - Dominion Enterprises - May 2008

15. Making it personal
What I’m talking about.
Communication
The Experience
The User
The Words
Andrew Jaswa - Dominion Enterprises - May 2008

16. Making it personal
The Experience.
Andrew Jaswa - Dominion Enterprises - May 2008

17. Making it personal
The Personal Experience.
Andrew Jaswa - Dominion Enterprises - May 2008

18. Making it personal
Broad brush strokes.
Andrew Jaswa - Dominion Enterprises - May 2008

19. Making it personal
Customized messages.
Andrew Jaswa - Dominion Enterprises - May 2008

20. Making it personal
Pull the heart-strings.
Andrew Jaswa - Dominion Enterprises - May 2008

21. Making it personal
Awww... So cute...
Andrew Jaswa - Dominion Enterprises - May 2008

22. Making it personal
Customized messages.
Andrew Jaswa - Dominion Enterprises - May 2008

23. Making it personal
What I’m talking about.
Communication
The Experience
The User
The Words
Andrew Jaswa - Dominion Enterprises - May 2008

24. Making it personal
The User.
Andrew Jaswa - Dominion Enterprises - May 2008

25. Making it personal
The User?
Andrew Jaswa - Dominion Enterprises - May 2008

26. Making it personal
Who is the user?
Andrew Jaswa - Dominion Enterprises - May 2008

27. Making it personal
Ask!
Andrew Jaswa - Dominion Enterprises - May 2008

28. Making it personal
Progressive collection.
Andrew Jaswa - Dominion Enterprises - May 2008

29. Making it personal
Andrew Jaswa - Dominion Enterprises - May 2008

30. Making it personal
Users are data.
Andrew Jaswa - Dominion Enterprises - May 2008

31. Making it personal
Users are people.
Andrew Jaswa - Dominion Enterprises - May 2008

32. Making it personal
Users are people.
Treat them as such.
Andrew Jaswa - Dominion Enterprises - May 2008

33. Making it personal
What I’m talking about.
Communication
The Experience
The User
The Words
Andrew Jaswa - Dominion Enterprises - May 2008

34. Making it personal
Greetings.
Andrew Jaswa - Dominion Enterprises - May 2008

35. Making it personal
Personality.
Andrew Jaswa - Dominion Enterprises - May 2008

36. Making it personal
Andrew Jaswa - Dominion Enterprises - May 2008

37. Making it personal
Andrew Jaswa - Dominion Enterprises - May 2008

38. Making it personal
Andrew Jaswa - Dominion Enterprises - May 2008

39. Making it personal
Andrew Jaswa - Dominion Enterprises - May 2008

40. Making it personal
Andrew Jaswa - Dominion Enterprises - May 2008

41. Making it personal
Andrew Jaswa - Dominion Enterprises - May 2008

42. Making it personal
Andrew Jaswa - Dominion Enterprises - May 2008

43. Making it personal
So...
Andrew Jaswa - Dominion Enterprises - May 2008

44. Making it personal
So...
Andrew Jaswa - Dominion Enterprises - May 2008

45. Making it personal
fin.
Andrew Jaswa - Dominion Enterprises - May 2008

46. Making it personal
Typeface: Garamond
Andrew Jaswa - Dominion Enterprises - May 2008

47. Making it personal
flickr.com
technorati.com
plotbot.com
zeta.zappos.com
bubblesnaps.com
pbfcomics.com
Andrew Jaswa - Dominion Enterprises - May 2008

48. Making it personal
Thanks.
Andrew Jaswa - Dominion Enterprises - May 2008